|Quoting anstar (Reply 3):|
Quoting srbmod (Reply 2):
here already is, it's called AirAsia X. The Virgin Group has a 16% stake in the airline.
I thought they had sold their shareholding?
|Quoting IrishAyes (Reply 1):|
I think you just answered your own question.
Essentially, the Virgin brand is, at lowest common denominator, a hybrid model (VX being the best example). In Asia, the LCC growth has been very successful at capturing the emerging middle class. As a new entrant, a Virgin-branded carrier would most likely have to follow a similar model in order to capture upon that growth rate.
Otherwise, there really isn't much value proposition for Virgin. The premium network airlines (KE, SQ, CX, JL, etc) are already well-established, and to a lesser degree, you have the likes of EK, QR, EY etc filling the other gaps.
Of course, Virgin has experimented with the low-cost, no-frills model before (with DJ) but that has changed over the years, clearly.
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