spiritair97
Topic Author
Posts: 1191
Joined: Fri Jan 07, 2011 9:28 pm

NK MYR-DFW Questions

Sun Oct 07, 2012 2:03 am

I've got a few questions about Spirit's recent Dallas-Myrtle Beach route. I know that AE tried the route a few years ago and failed, but NK has managed to keep it going, which means it is probably doing well. I was flying out of MYR in the beginning of September and the flight came in while I was there. From the amount of people that disembarked the flight, and the amount of people in the gate area, it seemed noth the inbound flight as well as the outbound flight were both full.

So my questions are:

1. Does anybody know how the flight does on a regular basis?

2. How come AE (AA) wasn't able to make the route work with an RJ but NK is able to make it work with an a319? Now, I know the NK flight isn't daily, but you would think that DFW would provide enough connections to AA to fill a flight? I guess yields are a major factor, but still...

3. If the route is doing well, what are the chance of seeing the flight's frequency increase?

Any insight is greatly appreciated!!! 

[Edited 2012-10-06 19:16:53]
 
RyanairGuru
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Joined: Wed Nov 01, 2006 3:59 am

RE: NK MYR-DFW Questions

Sun Oct 07, 2012 2:23 am

Quoting spiritair97 (Thread starter):
I know the NK flight isn't daily, but you would think that DFW would provide enough connections to AA to fill a flight? I guess yields are a major factor, but still...

To be honest I'm not sure Myrtle Beach would be a massive tourist destination west of the Mississippi, which means that NK's traffic is probably stimulated by low fares ("oh look we can go to Myrtle Beach for $50 less than Fort Lauderdale"). In comparison AA probably didn't have the same stimulating affect. Their fares would by necessity have been higher due to the costs of operating the E45, which wouldn't have made Myrtle any more attractive to Dallas based passengers, and I'm not sure that many people in Albuquerque or Los Angeles would take their annual vacation in Myrtle meaning that there was only limited connecting traffic. I would guess that a lot of the passengers were actually outbound South Carolinians visting the center/west, but AA would have been up against DL and US who have the Carolinas and Georgia wrapped up between them.
Worked Hard, Flew Right
 
srbmod
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Joined: Tue Mar 20, 2001 1:32 pm

RE: NK MYR-DFW Questions

Sun Oct 07, 2012 2:16 pm

Quoting RyanairGuru (Reply 1):
To be honest I'm not sure Myrtle Beach would be a massive tourist destination west of the Mississippi, which means that NK's traffic is probably stimulated by low fares ("oh look we can go to Myrtle Beach for $50 less than Fort Lauderdale").

I can sum it up in one word: golf. The primary reason most folks travel to Myrtle Beach is go golfing. The problem is that for most passengers, it involves connecting at an airline hub (possibly two depending on your location), as with the exception of NK and G4, all other service is either seasonal or you have to transit a hub. Last year some friends of mine from Alberta flew out to Myrtle Beach on a golfing vacation and to get there from YYC and YEG, they had to fly to DTW to connect to a flight to ATL in order to fly to MYR. They spent most of a day flying or sitting at an airport.

I remember back to when I worked for EV a dozen years ago, we would get flights in from MYR in which every single bag was transferring onto a DL flight to MAN and one of the evening flights to MYR would often have a lot of bags that came off of DL's MAN-ATL flight.

Considering that most of the airlines that serve MYR serve it on a seasonal basis or with smaller regional a/c, there just may not be enough demand to warrant year-round service to DFW by NK.
 
CIDFlyer
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RE: NK MYR-DFW Questions

Sun Oct 07, 2012 2:24 pm

Also dont forget NK is a pretty popular name in MYR having been there for a while, its sort of like their hometown airline so that could also be another reason. AA was weak to non existant at MYR and MYR isnt as big of a tourist destination for people west of the Mississippi, its more east coast/eastern midwest, so connections there probably werent that big.