Keep in mind, FJ
are not just trying to attract first-time customers, but get customers back as well.
So Fiji might attract passengers to fly FJ
, but here are two scenarios.
Mr. and Mrs. A and their two children are travelling to Fiji. They are a bit sceptical about the airline, as they haven't heard much about it.
A) They see the plane outside, the livery is very outdated, and they start feeling nervous about their flight, for all they know the aircraft could be old (and too their logic unsafe). They stay nervous for the 2-hour airport wait. The in-flight product looks better, but they are still a bit nervous and from that their flight isn't the best. Next year they try Tahiti.
B) They see the plane outside, the plane looks modern, and even fun. They board, see the good inflight product and are cheerful. The flight ends up being very good. The holiday has started perfectly, next year they go back to Fiji.
So, of course a livery is important, even if the destination itself is the bigger selling point.