nwa747-400
Posts: 1325
Joined: Fri Sep 08, 2000 2:54 am

Northwest Airlines

Thu Oct 19, 2000 3:02 am

I just have a couple of questions:

1) For those of you who live in Detroit, Minneapolis/St.Paul, or Memphis - do you see much adverstising for NW in the papers or on television?

2) Is there a reason that Northwest does not adverstise nearly as much as other airlines, even though they have some great things to boast about (ontime performance, new World Business Class, great e-technologies etc etc)?

Any information would be great.

Thanks!!!!
 
TWFirst
Posts: 5752
Joined: Wed Apr 19, 2000 5:30 am

RE: Northwest Airlines

Thu Oct 19, 2000 3:06 am

Yes, you see Northwest's logo quite often here in the Twin Cities in the form of advertising, promotion and publicity. They are a huge presence in the local corporate landscape.
An unexamined life isn't worth living.
 
nwa747-400
Posts: 1325
Joined: Fri Sep 08, 2000 2:54 am

RE: Northwest Airlines

Thu Oct 19, 2000 5:00 am

Thanks TWFirst

Anyone else?
 
Guest

RE: Northwest Airlines

Thu Oct 19, 2000 5:11 am

maybe I've missed them but I haven't seen tv comercials in seattle but I live near the airport and there is one maybe two billboard advertising the free upgrades or something about the new business class.... they do a lot of advertising on magazines.... Time magazine... for one....
 
Crini
Posts: 16
Joined: Thu Apr 13, 2000 4:18 am

RE: Northwest Airlines

Thu Oct 19, 2000 5:17 am

Here in Memphis we get NW ads. Print ads in the paper advertising specials, a few billboards around town, and a few tv spots. The spot they show the most is the one that promotes the new bank of flights they just ordered. I would say that they get more coverage than any other airline here, by far.
 
fjnovak1
Posts: 574
Joined: Wed Apr 05, 2000 2:23 am

RE: Northwest Airlines

Thu Oct 19, 2000 5:36 am

I see Northwest billboards a lot here in the Detroit Area...they also sponsor lots of corporate things...plus large full page ads in the paper sometimes.

They get their name out, believe me.
Go Blue!!
 
nwa747-400
Posts: 1325
Joined: Fri Sep 08, 2000 2:54 am

RE: Northwest Airlines

Thu Oct 19, 2000 5:52 am

I see they do in the hubs.But, I would argue it is more important to adverstise in the spoke cities where they are less know. Particulary in the Northeast.

Anyone agree?

 
AC_A340
Posts: 2196
Joined: Wed Sep 08, 1999 12:01 pm

RE: Northwest Airlines

Thu Oct 19, 2000 6:09 am

Occasionaly we see their ads up here in Winnipeg. Every so often they have a half-page ad in the paper and a couple of posters around the airport.
 
Guest

RE: Northwest Airlines

Thu Oct 19, 2000 6:12 am

What are you talking about how "Northwest does not adverstise nearly as much as other airlines" when all I see for US Airways @ PHL here is an ad for envoy class, and listed as sponsors for fundraisers on the backs of T-shirts.
 
nwa man
Posts: 1752
Joined: Mon Jun 07, 1999 3:24 am

RE: Northwest Airlines

Thu Oct 19, 2000 6:26 am

NW always has an ad in Time Magazine for their ConnectFirst and BizFlex services...I've also seen that ad in Newsweek, Sports Illustrated, and Business Week. You can find daily advertisements in the Star Tribune and the Pioneer Press, the major newspapers here too.

I like the new commercials advertising their new World Business Class services, which run here regularly during prime time TV as well as during a few football games, college and pro. Has anyone else seen these? I'm wondering if this is a national campaign or just local. Thanks...

NWA Man
Create your own luck.
 
nwa747-400
Posts: 1325
Joined: Fri Sep 08, 2000 2:54 am

RE: Northwest Airlines

Thu Oct 19, 2000 8:01 am

I have not seen any adds for Northwest on television for a while . the last one I saw was about 6months ago for connect first. The man was walking thru the airport being paged by his parents and how proud they were to have a member of their family sitting in first class. Pretty humorous.

Anyway, I think that Northwest does alot of their TV adds locally only. It would be nice to see them on CNN or MSNBC.
 
Republic
Posts: 541
Joined: Thu Dec 27, 2012 12:39 am

RE: Northwest Airlines

Thu Oct 19, 2000 8:11 am

NWA has an ad in USA Today that is placed in the upper right hand corner of the Money section first page(section B) daily. Leave it to USA Today to sell advertising on the first page. USA Todays are found in just about every hotel nationwide plus in just about every airport throughout the US. Personally, I think the add is kind of cheesy, but they have been running it for some time, so someone must think it is working.

Republic
 
seven_fifty7
Posts: 900
Joined: Tue Sep 05, 2000 2:54 am

RE: Northwest Airlines

Thu Oct 19, 2000 9:36 am

I too have always wondered why Northwest Airlines has never heavily advertised on TV like AA, UA and DL. I mean, NW is the fourth largest airline, right? You'd think that NW would be more of a household name. I personally know several people here in the NY area that said they honestly "never heard" of Northwest! It HAS to be because of the lack of TV spots.

So, I wonder why NW hasn't taken to heavy television advertising yet?
 
nwa747-400
Posts: 1325
Joined: Fri Sep 08, 2000 2:54 am

RE: Northwest Airlines

Thu Oct 19, 2000 11:17 am

I agree with SEVEN_FIFTY7

Alot of people in the NE have never heard of Northwest. Funny seeings how NW flies tons out of Boston (DTW, MSP, MEM, AMS)

Newark (DTW, MSP, MEM, AMS)

Kennedy (DTW, MSP, AMS, NRT)

LaGuardia (DTW, MSP, MEM)

BWI (DTW, MSP)

DCA- National (DTW, MSP, MEM)

Dulles (DTW, MSP, AMS)

lots of NW DC9s, A320s, 757, DC10s, 747-400s flying around the North EAST and yet still many don't know.

TV would do it....not to mention bring to light all the great things about Northwest Airlines.
 
Guest

RE: Northwest Airlines

Thu Oct 19, 2000 3:16 pm

I live in Ann Arbor Michigan just outside detriot. I see Northwest advrtising every were. They are frequently in the paper and have many TV ads. I work at the target in ann arbor and i can tell you the most used credit card in the Northwest ailines frequet flyers card, Everyone has one! I love NWA and hope to fly with them someday after i graduate from western Michigan and build some time flight training and with mesaba.
 
Guest

RE: Northwest Airlines

Fri Oct 20, 2000 12:20 am

I have lived in Memphis for 12 years and I have always seen NWA advertisements. Generally you can find one in a newspaper or on the radio. NWA does a lot of sponsoring in Memphis for big events like Memphis In May or our local sports teams like the Memphis Redbirds.
 
nwa747-400
Posts: 1325
Joined: Fri Sep 08, 2000 2:54 am

RE: Northwest Airlines

Fri Oct 20, 2000 1:22 am

It's awesome they adverstise in the hubs....by why not in the spokes? Does anyone know why?

I would love to fly with NW once I am done with my training at UIUC too!!!!
 
Adam84
Posts: 1368
Joined: Sat Jul 24, 1999 6:10 pm

RE: Northwest Airlines

Fri Oct 20, 2000 1:32 am

I know this isnt related to NW but DL has been using lots of advertisements lately, nearly every magazine I have opened up there is one of those DL ads where they have the luggage tag that has fly _____ and they have something corny written in on the line.
 
nwa747-400
Posts: 1325
Joined: Fri Sep 08, 2000 2:54 am

RE: Northwest Airlines

Fri Oct 20, 2000 1:38 am

I have noticed that too. Delta is advertising alot
 
rominato
Posts: 258
Joined: Sat Nov 27, 1999 12:18 pm

RE: Northwest Airlines

Fri Oct 20, 2000 1:51 am

I don't think I've ever seen a NW television ad... Living my life in Portland and L.A., I can't remember seeing one. I've seen plenty from UA, AA, DL, and southwest, but none from NW or CO, come to think of it...