6 weeks after leaving Nairobi, for a number of reasons given in public none of which at the time made much sense, are news just breaking that Virgin will be flying to Dar es Salaam from early 2013, very likely in combination with a stop at Kilimanjaro. It is also understood that this time the airline got the right slots, making for perfect connections from and to the United States via London Heathrow, something which was a major problem for the flights to Nairobi which did not connect easily into the Virgin US network.
Virgin is an arch rival of British Airways, which is also flying to Dar es Salaam, and will very likely offer fares below the level of BA, triggering a bonzana for tourists from the US but also starting a head on collision with British Airways which will undoubtedly have to respond in kind.
The new route will be a major coup for Tanzania’s tourism industry, with all the associated promotional activities, as it is recalled with what creative marketing Virgin started its flights to Nairobi a few years ago, and will benefit the safari sector as well as some of the very exclusive beach resorts on Zanzibar and other islands.
- Nairobi is the 7th busiest airport in Africa with 5.8 millions passengers
- Combined together Dar es Salaam (1.8 millions) and Kilimanjaro (0.65) would rank roughly 15 -16th
So do you think it can be good shift for VS?