I would first say that it would most probably be best to see if they even manage to really launch domestic scheduled flights to compete with all of the other carriers in the market place. They have said they first want to launch flights to Chiang Mai and Phuket.
, Thai Airways has 11 daily flights, Thai AirAsia 9, Bangkok Airways 6, Nok Air 6 and Orient Thai 2.
, Thai Airways has 9 daily flights, Thai AirAsia 9, Bangkok Airways 7, Nok Air 2 and Orient Thai 2.
There is absolutely zero need for additional capacity and on the Phuket route for example, Nok Air already had to cut quite a bit of capacity, yet totally irrational start-ups like Thai Regional Airlines felt there was a need to put another 9-10 daily A320 flights in the market using amateurish sales techniques (fixed price model at way too low prices including 40 kg of baggage etc.) and now U Airlines wants to join the party.
I think despite the latest tourism boom in Thailand there is a bit of a bubble in the airline sector now with all of these start-ups and expansion plans recently. Since I live there part of my time, I have covered that quite extensively on my website in a very fair manner, but I do not think any of the plans below will work out anywhere close to what is stated in public:
U Airlines: http://www.ch-aviation.ch/portal/new...stic-scheduled-flights-in-thailand
Mastertech Aviation: http://www.ch-aviation.ch/portal/new...i-domestic-flights-from-udon-thani
Thai Regional Airlines: http://www.ch-aviation.ch/portal/new...plans-a320-200-domestic-operations
Kan Air: http://www.ch-aviation.ch/portal/new...-pangan-island-add-bigger-aircraft
R Airlines: http://www.ch-aviation.ch/portal/new...-200er-for-bangkok-frankfurt-route
Legacy Air: http://www.ch-aviation.ch/portal/new...up-legacy-air-adds-first-saab-340a
Chaba Airlines: http://www.ch-aviation.ch/portal/new...akes-delivery-of-ex-lufthansa-a340
City Airways: http://www.ch-aviation.ch/portal/new...ched-by-thai-start-up-city-airways
These are just the last couple of months. I do not quite believe we will see much of that really happening for an extended period of time.
One small anecdote is that the founder of U Airlines named his first aircraft after himself, so I guess it also is a little bit of "I Airlines" than just all about "you"
[Edited 2012-11-07 18:32:22]