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FlyCaledonian
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Posts: 1805
Joined: Mon Dec 29, 2003 6:18 am

Airline Brand Guides/manuals

Thu Nov 15, 2012 1:41 pm

I have an interest in airline branding, and was interested to discover branding guides/manuals for both British Airways and Delta Air Lines can be viewed online.

* http://www.lime-management.com/App_T...tUK/Resources/brand_guidelines.pdf
* delta.com/StyleGuide/guide/DAL_Sec1_Basic_Brand_Elements_082707.pdf

Does anyone know of any other brand guides/manuals that can be viewed online?
Let's Go British Caledonian!
 
vs773er
Posts: 237
Joined: Mon Jan 19, 2004 8:19 pm

RE: Airline Brand Guides/manuals

Thu Nov 15, 2012 7:44 pm

Ah, as a designer, pretty interesting.
This fella must have had fun on this
http://www.jameswindsor.com/virginatlantic/index.html

Would be good to get into this arena!
Communicating. Keeping up foreign relations...
 
Alitalia744
Posts: 3779
Joined: Thu Mar 30, 2000 8:22 am

RE: Airline Brand Guides/manuals

Thu Nov 15, 2012 8:33 pm

Alaska's are online:

http://www.asqxbrand.com/
Some see lines, others see between the lines.
 
burnsie28
Posts: 5051
Joined: Mon Aug 02, 2004 1:49 am

RE: Airline Brand Guides/manuals

Fri Nov 16, 2012 12:29 am

The Delta guidelines are way out of date.
 
777klm
Posts: 505
Joined: Sun Apr 24, 2005 12:23 am

RE: Airline Brand Guides/manuals

Fri Nov 16, 2012 8:37 am

SkyWest
http://www.skywest.com/assets/Upload...West-Brand-Guidelines-External.pdf

easyGroup including easyJet
http://media.smashingmagazine.com/wp...ntent/uploads/2010/07/easy_jet.pdf

I also found these guidelines for a new TWA brand I've never seen before. Does someone know what these are about?
http://kirstincross.com/TransWorld_StyleGuidelineBook.pdf
Next flight: AMS - SZG INN - AMS
 
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combatshadow
Posts: 163
Joined: Mon Dec 10, 2007 7:11 am

RE: Airline Brand Guides/manuals

Fri Nov 16, 2012 1:43 pm

I found this, an interesting piece for Southwest Airlines branding guidelines 2011 here

http://www.jameslloydnelson.com/southwest/SWA_BRANDING_GUIDE_2011.pdf


and this for Global Aviation Holdings (North American and World Airways)

http://www.glah.com/media/pdf/Global...tionHoldings_Brand%20Standards.pdf

[Edited 2012-11-16 05:45:44]
Bob
 
burnsie28
Posts: 5051
Joined: Mon Aug 02, 2004 1:49 am

RE: Airline Brand Guides/manuals

Fri Nov 16, 2012 3:03 pm

Quoting 777klm (Reply 4):
I also found these guidelines for a new TWA brand I've never seen before. Does someone know what these are about?

Somebody just creating their own TWA branding, of which isn't realistic using an image like that in wording. Not a fan of it at all.
 
FI642
Posts: 992
Joined: Sat Mar 12, 2005 9:48 am

RE: Airline Brand Guides/manuals

Sat Nov 17, 2012 5:19 pm

Most carriers also publish an internal branding guide.
The one from NW when the Bowling Shoe Livery was introduced covered everything
from aircraft to dust bins. The current British Airways one is pretty interesting too.

They have changed a lot since my days at BN. Carriers are much more concerned
now than they were all those years ago.
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