I actually think SU
has a very conservative growth strategy unlike TK
which if it wasn't for the very congested IST
would have grown even more.
Russia is a huge market and SU
is only focusing on the wealthiest portion of it, not increasing capacity on domestic flights. SU is not a Russian airline it's a Moscow airline. While in and out of SVO
connectivity is great, flying between say Irkutsk and Krasnoyarsk is poor to non-existant. Sometimes you have to backtrack thousands of miles to SVO
to get somewhere in Russia. Until SU
addresses this problem its growth will be limited as they are only serving originating and connecting via SVO
passengers. UN on the other hand are trying hard to develop new markets and actually focusing on multi-hub LED
to Russia Far East, Central Asia, long-haul to new markets etc ... LH
Group (including TK
) has times more capacity to Central Asia than SU
. The potential for growth in Russia and Central Asia is vast, just getting started.
An AirAsia-like LCC in Russia could do wonders but most LCC's there have been unsuccessful. I believe those failed attemts were due to focus on Moscow to European Russia destinations which were/are well served anyway. Growth will come from Asia.
I hate the "Sincerely Yours" slogan. Its cheesy and boring. It's like an old school business correspondence writing class. It must be changed to "To Russia with Love"
wink wink ...
There is another point which I think is a big problem for SU. While they are "focusing" on wealthy passengers it appears their Business/Comfort class product on Long-haul to be sub-standard. Russia/Moscow is legendary for it's millionaires and still SU orders 777-300ER's with a mere 30 Comfort class seats. All their long-haul fleet is low on premium seating. I don't get it. I know a few wealthy Russians (not billionaires with private 777's) and I am telling you - those people are DDD (demanding, demanding, demanding). Numerous times they have chosen to fly SWISS First class over SU. Why is it then, the Moscow own airline fail to attract more premium passengers instead filling economy seats with low-yield transfer passengers. I do like the dedicated Business/Comfort class on short-haul A320's though.
---[Edited 2012-12-03 16:54:04]
[Edited 2012-12-03 17:06:16]