Qatar, or any other sponsor of a major international sport or sports team, is going after popularity and viewing numbers. As the biggest global sport football is an extremely attractive proposition for a company with global aspirations, not least because the stars of the game commands a very large amount of column inches in all forms of media. Thus the exposure is enormous, and commands fees that underlines the global appeal. Sure there's also Golf and Tennis, but both suffer from a lingering smell of aristocracy and a set of practitioners that's very dull, albeit the female side of Tennis has much going for it on the visually. Contrast that with football which not only spawns Calvin Klein underwear models, the glossy's can also fill endless pages with gold dusted gossip, more often than not involving very juicy scandals. When's the last time Federer got caught with his gentleman sausage up the wrong lady garden, eh? Or have the US Ryder Cup team accused of loosing the game, because the supermodel, air headed, bimbo squad they dragged along have kept them partying all night and worrying about credit card statements all day?
But the real question here is, of course, who's the best footy team in the world. Besides my team (which few have heard of) my heart and money is firmly at Camp Nou and with Barca. The Real Madrid crowd are just a bit too uppity for their own good but, worst of all, they have in their employ the most intolerable of all players. A Portuguese national who's name I will not soil the internet with by spelling it out loud. I used to like Man U, but only until they bought "him". They've been on my sh*t list ever since.
From receips and radials over straight pipes to big fans - been there, done that, got the hearing defects to prove