Birdwatching
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Czech Trucking Company Using Japan Airlines Logo?

Wed Nov 21, 2012 5:29 pm

I've seen this for the third time now on a German highway: a Czech trucking company that seems to use the Japan Air Lines logo. I memorized the url printed on the truck this time and looked it up when I got home. The logo looks 100% like the Japanese carrier's logo, so I googled to find out if they have any connection (like one company investing in the other). I couldn't find anything, so I have to assume they are using the logo illegally? Or is it just a coincidence? They also seem to run a gas station with the same logo. Maybe some of our Czech A.net members can comment?

Decide for yourself...

http://www.zaruba.cz

http://www.zaruba.cz/images/cerpaci1.jpg



And here's Japan Airlines...



Soren   

[Edited 2012-11-21 09:34:40]
All the things you probably hate about travelling are warm reminders that I'm home
 
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garpd
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RE: Czech Trucking Company Using Japan Airlines Logo?

Wed Nov 21, 2012 5:47 pm

Well, JAL stopped using said logo for a long time. Perhaps this trucking company thought it would be ok to use it (with some minor modifications)?

Regardless, I smell a cease and desist order in the near future.

[Edited 2012-11-21 09:48:29]
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LOWS
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RE: Czech Trucking Company Using Japan Airlines Logo?

Wed Nov 21, 2012 5:48 pm

No, they are at least a little different. Compare, for example, the neck of the crane. Or the beak. Or that on the left wink of the JL logo is a deep dip of white. Not so in the Czech logo.
 
TC957
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RE: Czech Trucking Company Using Japan Airlines Logo?

Wed Nov 21, 2012 5:50 pm

No, JAL have gone back to using the crane logo again now since re-emerging from their financial troubles.
But I suppose the trucking company could agrue that the symbol is a swan rather than a crane...
 
Koosi
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 11:39 am

Yes, it does look pretty similar, but saying it's "100% like the Japanese carrier's logo" is stretching it. I'm not saying I like the fact that they (most likely) basically copied JAL's logo but at least they had enough courtesy to change the colors and the shape of the head and neck. Also, the areas in between the feathers (or whatever it is) seem wider and shorter.
 
trent1000
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 1:31 pm

How about this one? Well-known Seino trucks in Japan have this logo.
I wonder if QF are planning legal action... I think not.
http://www.seeklogo.com/seino-transportation-logo-124543.html
 
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Owleye
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 2:20 pm

Oooooh, bad job. That could cause troubles.
 
Lufthansa
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 2:42 pm

I've got a far more blatant one for you.

Airbus' logo.

www.stockland.com.au

it's a major australian shopping centre and property developer.
 
chumley
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 3:36 pm

Trademarks are an interesting study in Law. Large companies such as airlines can usually protect their brand from other similar marks, but not always. Especially when the trademarks are in two entirely different industries. For instance, if there was an airline named Apple, the computer company may have no ability to stop it because there would be little confusion to consumers over what product/service the two companies are offering, they are very different.

In this case however, you could argue that both JAL and the Czech trucking company are in the transportation and freight business, which could certainly raise concerns.

I suspect that in this case however, it comes down to the specifics of Czech copyright law. In a more famous case, Budweiser (the beer brand of Anheuser-Busch InBev) is not permitted to use it's brand name in the Czech Republic due to a local Czech brand of Bud that existed before the American beer arrived there. Despite years of legal battles, A-B was never able to win in Czech court.

Not to mention, JAL does not do business in the Czech Republic, so it probably has very little ability to defend it's brand there.
 
virgin747
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 3:37 pm

Haha, airline logos are all over the Jeepneys in the Philippines... Any logo actually...
 
jumpjets
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 3:41 pm

Quoting trent1000 (Reply 5):
I wonder if QF are planning legal action... I think not.

But the Seino kangaroo has a Joey in her pouch [which QF doesn't] - v sweet.
 
brilondon
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 4:15 pm

I don't know the trademark laws in the Czech Republic, but I think that if they were going to take action legally or even if they could , they would have done so already.
Rush for ever; Yankees all the way!!
 
MCOflyer
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 9:41 pm

Quoting brilondon (Reply 11):
I don't know the trademark laws in the Czech Republic, but I think that if they were going to take action legally or even if they could , they would have done so already.

What if Japan Airlines does not know before this thread was even born???

KH
Never be afraid to stand up for who you are.
 
Viscount724
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 10:14 pm

Quoting chumley (Reply 8):
Not to mention, JAL does not do business in the Czech Republic, so it probably has very little ability to defend it's brand there.

You can book JAL flight numbers to/from PRG as they codeshare with both BA via LHR and AF via CDG, so it could be argued that a ticket sold by a travel agent in PRG and booked on JL numbers on both sectors qualifies as doing business there.
 
brilondon
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 10:23 pm

Quoting chumley (Reply 8):
if there was an airline named Apple,

There is a vacation company by that name ironically. They are in two very different industries and their logo is different. I am guessing that JAL probably knows about the use of the logo but has no grounds for any litigation because it does not impact them at all.
Rush for ever; Yankees all the way!!
 
rikkus67
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RE: Czech Trucking Company Using Japan Airlines Logo?

Thu Nov 22, 2012 10:43 pm

Another example, but both defunct:

The ORIGINAL....

View Large View Medium
Click here for bigger photo!

Photo © MICHAEL BAKER




The COPY....

View Large View Medium
Click here for bigger photo!

Photo © Thomas Naas

http://195.130.253.77/Default.aspx?lang=en (better view of the logo...blatant plagerism)
AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9
 
rikkus67
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RE: Czech Trucking Company Using Japan Airlines Logo?

Fri Nov 23, 2012 12:39 am

errr... Air Vallee still alive, it looks like...
AC.WA.CP.DL.RW.CO.WG.WJ.WN.KI.FL.SK.ACL.UA.US.F9