LAXintl
Topic Author
Posts: 20183
Joined: Wed May 24, 2000 12:12 pm

Virgin America -YouTube Sign IFE Distribution Deal

Mon Dec 10, 2012 7:33 pm

Google owned video service's YouTube division struck a deal with Virgin America to stream shows from its partners for free onboard VX flight.

Later in December, passengers will get 5-channels of YouTube content featuring original programming including series from Warner Brothers, WIGS, and variety of TV and films.

According to YouTube's marketing manager, Virgin America agreement is a very appealing new distribution channel for the company and will provide its network partners a new means to reach audiences.

For those that might not know, YouTube has recently invested heavily in developing original programing and this deal is part of a larger effort to boost audience numbers to the YouTube channels.

Press release:
http://youtube-global.blogspot.jp/20...be-shows-rolls-out-across-sky.html

Story:
http://www.digitaltrends.com/web/you...g-shows-to-virgin-america-flights/

=

[Edited 2012-12-10 11:35:07]
From the desert to the sea, to all of Southern California
 
spiritair97
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RE: Virgin America -YouTube Sign IFE Distribution Deal

Mon Dec 10, 2012 7:41 pm

I'm glad to see VX signing deals with new people to help them attract more customers. Makes the future look just that much brighter for VX and shows that [hopefully] they are on the right track.
 
hiflyeras
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RE: Virgin America -YouTube Sign IFE Distribution Deal

Mon Dec 10, 2012 9:19 pm

How does a deal like this contribute to their bottom line? Will someone say "Hey! I'll fly VX now because they have youtube content on their IFE!!" No. Original programming on youtube sounds about as interesting as watching paint dry.
 
AADC10
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RE: Virgin America -YouTube Sign IFE Distribution Deal

Mon Dec 10, 2012 9:46 pm

Quoting HiFlyerAS (Reply 2):
Original programming on youtube sounds about as interesting as watching paint dry.

Perhaps, but it is additional free material in addition to their limited free selection.
 
LAXintl
Topic Author
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RE: Virgin America -YouTube Sign IFE Distribution Deal

Mon Dec 10, 2012 11:41 pm

Quoting HiFlyerAS (Reply 2):
How does a deal like this contribute to their bottom line?

I suspect Google is paying Virgin America for this deal as any other content distribution agreement.
After all, YouTube is getting 5 dedicated channels on the IFE and wider distribution for its foray into trying to become a major content producer ala HBO.


At the end of the day Google has some confidence to ink a deal with VX. Same as Singapore Airlines the other week with its codeshare agreement on VX flights. Each one brings in some income to the bottom line.
From the desert to the sea, to all of Southern California
 
MaverickM11
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RE: Virgin America -YouTube Sign IFE Distribution Deal

Tue Dec 11, 2012 12:08 am

Quoting LAXintl (Reply 4):
At the end of the day Google has some confidence to ink a deal with VX.

Google also had some confidence in Google Wave
E pur si muove -Galileo
 
Cactus739
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RE: Virgin America -YouTube Sign IFE Distribution Deal

Tue Dec 11, 2012 12:10 am

Quoting spiritair97 (Reply 1):
I'm glad to see VX signing deals with new people to help them attract more customers. Makes the future look just that much brighter for VX and shows that [hopefully] they are on the right track.

Yes I'm sure people will be flocking to them and paying a ton of money for a ticket just so they can watch YouTube original programming.
You can't fix stupid.... - Ron White
 
NWADTWE16
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RE: Virgin America -YouTube Sign IFE Distribution Deal

Tue Dec 11, 2012 12:30 am

Your never convince mister ALASKA AIRLINES there that VX can do anything good..i believe VX existence very much bothers him/her..this is another in a growing series of things VX is doing to further enhance already great service
 
hiflyeras
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RE: Virgin America -YouTube Sign IFE Distribution Deal

Tue Dec 11, 2012 12:45 am

If Google is paying VX to carry the new youtube channels then that's a good thing.
 
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nighthawk
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RE: Virgin America -YouTube Sign IFE Distribution Deal

Tue Dec 11, 2012 8:57 am

Quoting HiFlyerAS (Reply 2):
How does a deal like this contribute to their bottom line? Will someone say "Hey! I'll fly VX now because they have youtube content on their IFE!!" No. Original programming on youtube sounds about as interesting as watching paint dry.

to some extent, yes they will. If you have a choice between Southwest and Virgin America, and both are fairly similarly priced, which would you choose? Some passengers will choose Virgin America due to their better IFE.

It's all about trying to differentiate your product, either by price or by service, or ideally both.
 
BestWestern
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RE: Virgin America -YouTube Sign IFE Distribution Deal

Tue Dec 11, 2012 10:10 am

Thing is that service comes at a cost, so you can either focus on service or price, and not both.
You are 100 times more likely to catch a cold on a flight than an average person!

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