|Quoting migair54 (Reply 11):|
I´m not sure about that, competition against middle east carriers (TK, QR, EY, EK) will be much more difficult in MAN, also with KLM (EBB, KGL, DAR, JRO, NBO). however in MAD ET has some advantage against KL, EK, QR, but they will have more problems with TK, because right now they are serving 2x day and soon it will be 3 x day MAD and the network they are developing in Africa is becoming quite large.
Let´s see maybe in the future we can see a dedicated B757 to MAD only avoiding the FCO stop.
Advantage against EK
? With Emirates' 14xweekly???? A tremendously recognized brand in Europe (in Spain too seen its success)? In fact even with TK
's 3rd service, EK
will still have way more seats than TK
has 3 or 4 daily to DXB
, but 2 daily from MAD
certainly serves perfectly the connections to Africa. Same to QR
, especially if they are due to get a 2nd daily too. I know it is a detour, but still with ET there are 2 stops if you somewhere other than ADD.
I agree that MAD
only 2 or 3 years ago was "underserved" to the Middle East (no EK
until 2010, QR
not even daily in the beginning - I think they even used A319s for a while -, TK
had less than 2 dailies), but definitely this is not the case in 2012.
Now compare it to Ethiopian (a brand no one has ever heard of in Spain, and no offense, Ethiopia for "non connoiseurs" might not be the best country to be associated with an airline), with three weekly doing a stop-over in FCO
|Quoting behramjee (Reply 10):|
It would have been much easier if ET chose Manchester as their new EU route as that city desperately needs a direct link to Africa as the market demand from MAN and North England is huge to East Africa (DAR EBB NBO ADD) plus via ADD to South Africa/MRU/SEZ.
Completely agree... I think a new Ethiopian service could only work with high VFR traffic to Ethiopia or the area (not the case for MAD
) or with an increasing tourism to Kenya/Tanzania (neither the case in Spain with the crisis)
|Quoting Pe@rson (Reply 8):|
"wanted to send it somewhere" would imply that they had not thoroughly analysed demand, revenue, cost, and load factor projections. Clearly they would have, and they have determined a sufficiently attractive opportunity. Of course, it may not work, but without the data side of it we cannot really fairly say.
That is what it looks to me... the fact that MAD is a relatively short hop from FCO is probably the reason. It might have worked 6 or 7 years ago with the economic boom (so Spaniards going safari in Kenya like there is no end) and little TK/EK/QR competition... but today?
[Edited 2012-12-14 08:14:35]