wilco737
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New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 11:24 am

Part 3 got a little long, so here is part 4 now.

Enjoy.

Link to part 3:

New AA Color Scheme Confirmed...painted - Part 3 (by SA7700 Nov 17 2012 in Civil Aviation)

wilco737
  
 
jonnyclark
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 12:26 pm

...one of the longest threads... and most anticipated liveries of the last decade I think...

... get ready for a HUGE anticlimax.  
Jonny, commercial pilot & founder of Thedesignair
 
n737aa
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 2:30 pm

Quoting Delta1011man (Reply 254):
Also, IIRC, for employee bidding DWH is its own base. So AA has DWH separate from DFW.

Yes it is considered a Main Base and has its own bid seperate from DFW ( and TUL, the other Main Base). Most AFW folks are biding there with the closing of AFW.

N737AA
 
lostsound
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 4:27 pm

Maybe the re-brand will be a New Years reveal! That'd be great for marketing.

New Year, New American  
 
TSS
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 5:34 pm

Quoting jonnyclark (Reply 1):
... get ready for a HUGE anticlimax.

Yep, that's pretty much what I'm expecting: A chance to bring a little more beauty into the world squandered with a magnificent symphony of drab.
Able to kill active threads stone dead with a single post!
 
PI734
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 6:52 pm

Possibly for an announcement for a "possible" merger?
 
flyfree727
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 6:52 pm

Quoting jonnyclark (Reply 1):
... get ready for a HUGE anticlimax.
Quoting TSS (Reply 6):
Yep, that's pretty much what I'm expecting: A chance to bring a little more beauty into the world squandered with a magnificent symphony of drab.

As I stated in a very early post in THREAD 1, one thing is for sure, half will love it and half will hate it.
Accept that and move on.

AA ORD
 
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817Dreamliiner
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 6:59 pm

Quoting flyfree727 (Reply 9):
half will love it and half will hate it.
Accept that and move on.

  

What we do know now, is that the second AA 77W, N718AN, is painted the same way as the first. So that pretty much says a new livery is on the way.
Please let me know... If you know this is the end of the world, Let me know... If you know the truth...
 
cytz_pilot
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 8:39 pm

Quoting lostsound (Reply 5):
Maybe the re-brand will be a New Years reveal! That'd be great for marketing.

Maybe they'll hold off until April 1st, so if everyone hates it, they can say, 'uh, just kidding!' and get back to the drawing board.  
 
capri
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 8:40 pm

They are still waiting the outcome of Dec21st before they decide should they go ahead or not? Waiting for AA livery it's more of an apocalypse of its own. I hope they come out with something outstanding
 
PDX88
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 8:51 pm

Will 7LB receive its final coat of paint in PAE or PDX?
 
777STL
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 10:17 pm

That picture of 7LA with the 738 in the previous doesn't appear to be taken at KPAE, more like KDFW. You can see the nose of a third AA aircraft on the far right hand side of the picture.
PHX based
 
brilondon
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 10:55 pm

Quoting jonnyclark (Reply 1):
...one of the longest threads... and most anticipated liveries of the last decade I think...

... get ready for a HUGE anticlimax.  

I am still thinking that AA "new livery" is going to be similar to the present one with a new tail logo.
Rush for ever; Yankees all the way!!
 
Wingtips56
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 11:04 pm

Then again, AA could opt to roll the first ones out in "oneworld" livery, to get them into service while other factors may leave the permanent livery uncertain.
Worked for WestAir, Apollo Airways, Desert Pacific, Western, AirCal and American Airlines
 
Viscount724
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 11:06 pm

Quoting PHX787 (Reply 11):
Quoting jonnyclark (Reply 1):
...one of the longest threads... and most anticipated liveries of the last decade I think...

Well this livery dates to the 70s so who is surprised?

It dates to the 1960s.

This 720B (N7528A) was the first AA aircraft in the current livery. Still experimental when this August 1968 photo was taken at LAX, but the only significant change to the final version was the addition of the eagle logo on the tail.

http://jonproctor.net/wp-content/uploads/2012/10/720-023B-N7528A-no-eagle-868-Bob-Proctor-860x503.jpg
 
777STL
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 11:18 pm

Quoting Wingtips56 (Reply 17):
Then again, AA could opt to roll the first ones out in "oneworld" livery, to get them into service while other factors may leave the permanent livery uncertain.

AA has never had multiple aircraft of a type in the OW livery at the same time. My guess is this is the new livery. The fact that the first two 77Ws have the same scheme suggests it's not a one off or special livery.
PHX based
 
LONGisland89
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 13, 2012 11:26 pm

Quoting 777STL (Reply 19):
AA has never had multiple aircraft of a type in the OW livery at the same time.
AA has two 77Es in the OW livery.

Top
 
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kanban
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RE: New AA Color Scheme Confirmed...painted - Part 4

Fri Dec 14, 2012 1:40 am

Quoting LONGisland89 (Reply 20):
AA has two 77Es in the OW livery.

So two is enough.. plus thinking about it why would they talk about introducing a new color scheme and then use that inane one world scheme on the first two a/c? that would give this thread another 3 months of life.
 
IMissPiedmont
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RE: New AA Color Scheme Confirmed...painted - Part 4

Fri Dec 14, 2012 2:05 am

I'm a bit surprised so many people are judging before they see it. I like the livery they have now bit of cleanup and brightening won't hurt.
The day you stop learning is the day you should die.
 
C133
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RE: New AA Color Scheme Confirmed...painted - Part 4

Fri Dec 14, 2012 3:15 am

That 720 as pictured was a revised version of the original, which did not have the white outline around the letters. It was REALLY ugly; outlining made a huge difference against the aluminum.
Fine: Tax for doing wrong. Tax: Fine for doing well.
 
jsnww81
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RE: New AA Color Scheme Confirmed...painted - Part 4

Fri Dec 14, 2012 3:49 am

Quoting C133 (Reply 23):
That 720 as pictured was a revised version of the original, which did not have the white outline around the letters. It was REALLY ugly; outlining made a huge difference against the aluminum.

There was an also an experimental version which had the "AA" on the tail (no eagle) and only a red and blue stripe on the fuselage. There's a photo of it in one of George Cearley's books - it looks horrible. All of the original plans in 1968 called for a simple "AA" on the tail, and it was only after employees mounted a "Save the Eagle" campaign that the current stylized version was added between the two letters.
 
laxboeingman
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RE: New AA Color Scheme Confirmed...painted - Part 4

Fri Dec 14, 2012 5:22 am

Do we have any idea as to when an announcement will be made?

Thank you in advance.
The opinions I post are mine and not of any organization I am affiliated with.
 
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pilotanthony
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RE: New AA Color Scheme Confirmed...painted - Part 4

Fri Dec 14, 2012 6:21 am

cant wait for the release of the new livery if there is one!
Anthony Paraschou
 
n737aa
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RE: New AA Color Scheme Confirmed...painted - Part 4

Fri Dec 14, 2012 1:15 pm

Quoting 777STL (Reply 15):
AA has never had multiple aircraft of a type in the OW livery at the same time. My guess is this is the new livery. The fact that the first two 77Ws have the same scheme suggests it's not a one off or special livery.
Quoting LONGisland89 (Reply 16):
AA has two 77Es in the OW livery.

Yes, 7AY and 7BE

N737AA
 
CapEd388
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RE: New AA Color Scheme Confirmed...painted - Part 4

Sun Dec 16, 2012 9:35 am

What I would like to know is if we will get to see some MD80s in the new livery. My opinion is yes as I feel that it is going to take 5-8(max?) years to phase them all out. I think they might paint a few MD80s in the new livery, those MD80s that they plan to retire last.

What do you guys think?
388 346 77W 787
 
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garpd
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RE: New AA Color Scheme Confirmed...painted - Part 4

Sun Dec 16, 2012 12:21 pm

Quoting CapEd388 (Reply 24):

What do you guys think?

My guess is no.
If the MD-80s are to be phased out, they're not going to pull them out of service for painting. They'll probably continue in the current livery until they or withdrawn from service.

Unless of course some of the MDs are due for a C or D check and AA decide to put them through and keep them in the fleet thereafter, it would be logical to paint them in the new livery at that point.
arpdesign.wordpress.com
 
CF-CPI
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RE: New AA Color Scheme Confirmed...painted - Part 4

Mon Dec 17, 2012 12:03 am

Quoting C133 (Reply 19):
That 720 as pictured was a revised version of the original, which did not have the white outline around the letters. It was REALLY ugly; outlining made a huge difference against the aluminum.

I didn't know about this detail, but I'd swear I also saw a 720B wear a different test scheme: painted white with only blue and red stripes (no white separating them). The lettering was the same. The pic was black and white, and it would be great if someone can find a color one. I had the impression it was around 1969, so they must have been tinkering with things. Regarding the pic of the silver 720B in August 1968, I really had no idea that they were experimenting as far back as 1968.
 
C133
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RE: New AA Color Scheme Confirmed...painted - Part 4

Tue Dec 18, 2012 3:55 am

Thanks, jsnww81, I had forgotten about the "2 stripe" version, but found it easily in the Cearley book. When we taxied onto the ramp at SAN one night in the 720 wearing an early version of the scheme, the rampers all reacted by holding their noses. And they were right, but it got better.
Fine: Tax for doing wrong. Tax: Fine for doing well.
 
PHX787
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RE: New AA Color Scheme Confirmed...painted - Part 4

Tue Dec 18, 2012 4:30 am

Someone told me yesterday that the second 77W was to be ferried to AFW for painting soon? Rumor, but what's the possibility behind it?
Follow me on twitter: www.twitter.com/phx787
 
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Stitch
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RE: New AA Color Scheme Confirmed...painted - Part 4

Tue Dec 18, 2012 2:57 pm

Quoting PHX787 (Reply 28):
Someone told me yesterday that the second 77W was to be ferried to AFW for painting soon?

It already has the same base paint scheme that the first one has, so I would expect both just need the final touches (logos, titles and any cheatlines).
 
JoePatroni707
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RE: New AA Color Scheme Confirmed...painted - Part 4

Tue Dec 18, 2012 3:13 pm

Quoting PHX787 (Reply 28):
Someone told me yesterday that the second 77W was to be ferried to AFW for painting soon? Rumor, but what's the possibility behind

Second ship 7LB is due for delivery tomorrow to Dallas. AFIK still grey and white like 7LA. AFW is closed now, so I doubt it will be painted there
 
JoeCanuck
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RE: New AA Color Scheme Confirmed...painted - Part 4

Tue Dec 18, 2012 4:48 pm

I find the AA scheme refreshingly stable. There aren't too many new logos and paint schemes which were an improvement over the previous ones.

With it's current livery, AA stands out from the rest of the crowd.

Just because it's old, doesn't mean it's bad. You don't change a monument because it gets old, do you?
What the...?
 
PHX787
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RE: New AA Color Scheme Confirmed...painted - Part 4

Tue Dec 18, 2012 6:51 pm

Quoting Stitch (Reply 29):
It already has the same base paint scheme that the first one has, so I would expect both just need the final touches (logos, titles and any cheatlines).

I meant as in a livery but since AFW is closed I guess not.
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American 767
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RE: New AA Color Scheme Confirmed...painted - Part 4

Wed Dec 19, 2012 5:02 am

Quoting garpd (Reply 25):
My guess is no.

My guess is yes. Out of 200 (more or less) MD-80s left, I'm sure that at least one will wear the new livery. Sure it will take years to repaint the whole fleet but by the time the last few MD-80s left are about to leave the fleet, most of the fleet if not all of it will already be repainted.

Same with the 757, out of 100 (more or less) 757s left at least one will wear the new livery.

Same with the 767-200, out of 15 left at least one will wear the new livery.

If not one of each, definitely at least one of one of the three types will wear the new livery.

Look at TWA they repainted one L-1011 in their last livery back in 1996.
Look at Lufthansa they repainted one 727 back in the early 90s.
Look at Air France they repainted one 707 in the then new bar code livery back in the late 70s.
Look at Pan Am they repainted one 747SP (out of 11 they had) in the billboard scheme back in 1985.

Ben Soriano
Ben Soriano
 
PRAirbus
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RE: New AA Color Scheme Confirmed...painted - Part 4

Wed Dec 19, 2012 2:16 pm

Anyone heard any rumors of when the new livery will be launched???? Any guesses????? I'd say after New Year's.
 
delimit
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RE: New AA Color Scheme Confirmed...painted - Part 4

Wed Dec 19, 2012 6:36 pm

Quoting jonnyclark (Reply 1):
get ready for a HUGE anticlimax.

Hopefully less.so than the "new" UA logo.
 
lostsound
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RE: New AA Color Scheme Confirmed...painted - Part 4

Wed Dec 19, 2012 6:42 pm

Quoting PRAirbus (Reply 35):

My guess is January 1st. That's probably to obvious of a date for that to be true but it's the only guess I have haha. A New Years reveal would be great for advertising.
 
PDX88
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RE: New AA Color Scheme Confirmed...painted - Part 4

Wed Dec 19, 2012 10:11 pm

7LB is currently enroute from PAE-DFW (AA 9704). I wonder if they will paint and unveil both 77Ws at the same time.
 
brilondon
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RE: New AA Color Scheme Confirmed...painted - Part 4

Wed Dec 19, 2012 11:08 pm

Have they made it known when the official unveiling of the aircraft is going to be done?
Rush for ever; Yankees all the way!!
 
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zkokq
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RE: New AA Color Scheme Confirmed...painted - Part 4

Wed Dec 19, 2012 11:19 pm

I just wish they would hurry up!
 
Jetmarc
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RE: New AA Color Scheme Confirmed...painted - Part 4

Wed Dec 19, 2012 11:24 pm

Noticed AA also has a new safety card design similar to the new kiosks as seen in dc9northwest's recent trip report... wonder if this is another hint...

SFO-JFK On AA, 762, And LGA-MDW On WN, 738

Picture here:

[Edited 2012-12-19 15:26:27]
"Sucka, I'm gonna send you out on Knuckle Airlines. Fist Class!!" ~ Mr. T
 
brilondon
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RE: New AA Color Scheme Confirmed...painted - Part 4

Wed Dec 19, 2012 11:38 pm

Quoting jetMarc (Reply 41):
Noticed AA also has a new safety card design similar to the new kiosks as seen in dc9northwest's recent trip report... wonder if this is another hint...

The graphics look the the same with the name, I am not convinced that there is going to be any ground breaking here maybe just a modification to take into account the material the aircraft are made of.
Rush for ever; Yankees all the way!!
 
jalapeno
Posts: 49
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 20, 2012 12:13 am

AA 9704 Just landed. Any one have pics yet?
 
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DocLightning
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 20, 2012 12:28 am

Quoting flightsimer (Reply 25):

Only here do we have 4 threads totaling over 800 posts on something that doesn't truely exist yet.

DUDE. It's AA. And they're CHANGING their LIVERY! It's a big deal! The livery was introduced on the 707. It's the oldest livery on any airline AFAIK and it's changing!

Quoting brilondon (Reply 42):

The graphics look the the same with the name, I am not convinced that there is going to be any ground breaking here maybe just a modification to take into account the material the aircraft are made of.

They will keep the Helvetica font and the Red/White/Blue branding. I do suspect that the new livery will be a significant change.
-Doc Lightning-

"The sky calls to us. If we do not destroy ourselves, we will one day venture to the stars."
-Carl Sagan
 
CapEd388
Posts: 182
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 20, 2012 12:42 am

I was looking at the presentation that Horton gave to the APA last Thursday.

Theres one slide on their brand (slide 26) and I found two things that are very subtle, but may give small insight to what their new brand is:

1. "We have an iconic brand that our customers love...However, our competitors are not standing still and neither can we."

2. "This is a symbol of change, not simply a change of symbol"


Heres the presentation if you guys wanna take a look at it:

http://aviationblog.dallasnews.com/f...esentation-to-APA-Dec.-13-2012.pdf

[Edited 2012-12-19 16:45:16]
388 346 77W 787
 
Viscount724
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 20, 2012 12:52 am

Quoting american 767 (Reply 34):
Look at Air France they repainted one 707 in the then new bar code livery back in the late 70s

Far more than one. The A.net database includes photos of at least 16 AF 707s in that livery, including both passenger aircraft and freighters.
 
rj777
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 20, 2012 5:12 am

"A symbol of change, not just a CHANGE OF SYMBOL." I don't know. To me that suggests a whole new corporate logo.
 
BOACCunard
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 20, 2012 6:22 am

Quoting jetMarc (Reply 40):
Noticed AA also has a new safety card design similar to the new kiosks as seen in dc9northwest's recent trip report... wonder if this is another hint...

If this is consistent with AA's new branding, then it's disappointing. I really dislike the reflection on the text.
Getting There is Half the Fun!
 
Dtw757
Posts: 1270
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 20, 2012 1:20 pm

A quick search of the internet for american airlines rebranding brings up this. I don't know what it is or who did it but someone put a lot of work into it. I have to say I sort of like it with the exception of the livery.

http://www.behance.net/gallery/American-Airlines-Rebranding-Project/3739785

[Edited 2012-12-20 05:21:15]
721,2,732,3,4,5,G,8,9,741,2,3,4,752,3,762,3,4,772,3,788,D93,5,M80,D10,M11,L10,100,AB6,319,20,21,332,3,346,388,146,CR2,7,
 
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ZSOFN
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RE: New AA Color Scheme Confirmed...painted - Part 4

Thu Dec 20, 2012 1:52 pm

Quoting dtw757 (Reply 48):
A quick search of the internet for american airlines rebranding brings up this. I don't know what it is or who did it but someone put a lot of work into it. I have to say I sort of like it with the exception of the livery.

The branding looks excellent - I love it. Like you say, the livery definitely needs some work though (plus it's a very poor "rendering").

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