A little bit of history on Battleship if you care: a group of branding people and designers left their respective agencies including a bunch of LANDOR people and opened " March 1st" (which was the day they opened and what they named the agency) it was created to be one of the worlds first digital & internet agency - they were too early to the internet world, and died. However, before they died, via a connection to Wolf at UA
, March 1st took the United branding project (not digital- but they needed the money) ONE person who was a senior creative at LANDOR (but who I thought was not good) led the rebranding. Wolf wanted an Air Force or some sort of super powerful American military look for UA
. So they did Battleship. I liked the blue stripes w small tulip, it was classy. But the rest I hated. It was wrought with mistakes as the guy from LANDOR wasn't an airline specialist. Number one early complaint was the grey matched the Tarmac, taxi ways etc, and on a low visibility day, the tower could barely even see a UA
747! They didn't realize (nobody) that the shine on the grey would quickly turn flat and dull.
SO....IMHO The livery you did is very good. Maybe not the final, it could use some tweaking, but a great start.