I'm not familiar with the investment firm that backs SkySaver, but the Norfolk Virginian Pilot article suggests that SkySaver has promise. They offer a conservative schedule, charter planes, and are sticking for now to two top destinations from ORF.
There must be a lot of medium-size cities out there nowadays that are unhappy with their air service, to spur all these attempts at local airlines--HeartLand, Access Air, SkySaver, etc. But I don't think they can provide any broad-scale fare or service relief to their cities. They are a stop-gap measure, which maybe can "hold the fort" until a big low-fare carrier arrives.
For instance, all of the medium-market low-fare carriers I mention include New York City on their route system. This suggests to me that JetBlue has a hot thing on its hands. Especially once the JFK rail line opens, and (even with connections) offers a better way to Manhattan.
Norfolk is on JetBlue's list of 40 planned destinations, so SkySaver may be a good way to meet the need at Norfolk without the expense of setting up a whole airline, until JetBlue arrives. And you can be sure that MetroJet or Delta Express will suddenly, magically, appear--with twice or more the seat capacity and sharply lower fares--if the SkyService flights to MCO are successful.
Need a new airline paint scheme? Better call Saul! (Bass that is)