Emirates Australian Strategy
Emirates was not certain it would start the first nonstop services between Australia and the Middle East planned for October when the airline's authority starts for non-stop Dubai to Perth service. The route was planned to be operated by a Boeing 777-300 but Emirates wasn't sure it would be economic due to increase in crew costs and a loss of freight capacity to extra fuel.
Emirates wants to operate that route mainly in order to enter the Kangaroo Routes market - UK-Australia routes. And Perth was recently dropped by British Airways, which used to operate daily services using a 747-400 and partly replaced by a Qantas 767 service to Singapore.
Although there are already quite a few players in the market (British Airways, Qantas and Asian carriers like Singapore Airlines, Cathay Pacific and Malaysia Airlines), its still proves to be worth, notably with freight volumes.
Emirates apparently delayed the start of the new route until late 2002 when it is expected to take delivery of its first Airbus A340-500 and Sydney could be the first choice for the new Airbus as it will generate more traffic.
An A340-500 would have an advantage over a 777-300 in being able to carry a full passenger load (280 passengers for the A340-500) with more freight capacity than the 777-300, and still be able to carry enough fuel for the journey. And Emirates gets about 20% of its revenue with belly freight.
Since 1997 Emirates has been providing direct service from Dubai to Melbourne with a stopover in Singapore. From 26 March 2000 it operates four weekly flights from Singapore to Sydney, as it got allowed to under an Open Sky-like agreement between Australia and the United Arabian Emirates.
Photo © Kok Chwee SIM
SriLankan following its shareholder?
SriLankan operates the CMB-SYD route with an Airbus A340-300 four times a week (Mon, Thu, Sat, Sun both ways)
UL678 CMB-SYD 05:00 - 20:30 Duration: 11h30
UL679 SYD-CMB 21:50 - 04:00 the following day Duration: 10h10
Could anyone tell me what is Emirates strategy with their Australian operations please?
Photo © Edward Lai