hotplane
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Iberia New Livery (Picture)

Wed Jan 16, 2013 8:51 am

The new scheme has been confirmed but is delayed until things at the airline improve.

www.skyliner-aviation.de/viewphoto.main?LC=nav2&picid=8198

[Edited 2013-01-16 00:57:55]
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ba319-131
Posts: 8120
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RE: Iberia New Livery

Wed Jan 16, 2013 8:53 am

Could they have made it more bland looking?

What a step backwards!
111,732,3,4,5,7,8,BBJ,741,742,743,744,752,762,763,764,772,77L,773,77W,L15,D10,30,40,AB3,AB6,A312.313,319,320,321,332,333
 
IndianicWorld
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:00 am

That is as uninspired as they come if that is true. Even the tail has nothing going for it.
 
ushermittwoch
Posts: 2530
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:01 am

Well, I hope that this will not be the final livery. Totally bland.
Where have all the tri-jets gone...
 
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MillwallSean
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:01 am

I must say this wasnt just bad.
This is a design crime thats worthy of public flogging.

Is it the infamous major consultancy company thats struck again.
Those that plagued the airline industry coming in asking for a new corporate face and identity to lift a company and never addressing the real issues allowing them to return 5 years later and making more pointless changes?
or
are the IB leadership drunk?

Spain usually had decent designs. They care about brand and look. I cant believe this. Luckily with it being delayed I assume it eventually will be shelved. the reception of the press wont be pleasant.
No One Likes Us - We Dont Care.
 
Aeri28
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:04 am

That's terrib le. Looks like one of the usual airliner dot net house designers. (not that there is anything wrong with several of the guys coming up with liveries).

I;d like to see something that the Spain tourism board uses.. something in that vein..



can't figure out how to post an image,..

http://3.bp.blogspot.com/-dS1kQZhNTv...ABiA/dwl5T8h27u0/s1600/logo852.gif
 
enzedder
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:05 am

Plane ugly.    The curent one is fab. Classy.
 
qf340500
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:06 am

that looks ugly, like a lowcost airline.... at least use a black colour for the words... ahhhhhhhhh
 
andrej
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:07 am

Is it April 1st yet? They can not be serious, it is hideous! Another classic is gone!  
 
QANTASvJet
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:09 am

Not a total disaster but certainly not great. Had hoped for something showing greater confidence and a clearer Spanish identity. Will AA do better when it's their turn? Interesting that both seem to have gone for extending the tail treatment diagonally down onto the fuselage. Coincidence presumably? At least it's not 100% Euro-white. Just 75%...
 
gr09
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:28 am

I don't like it at all. I think their current livery is actually still beautiful. But it only shines on a properly washed plane  
 
debonair
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:44 am

Quoting Aeri28 (Reply 5):
I;d like to see something that the Spain tourism board uses.. something in that vein..

Used IBERIA in the 80's for JV carrier VIVA AIR:


View Large View Medium
Click here for bigger photo!

Photo © Javier Rodriguez - Iberian Spotters

 
AR385
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:50 am

Quoting MillwallSean (Reply 4):
are the IB leadership drunk?

If they were, it would actually have turned out to be more colorful. This sad, drab, boring scheme looks as if it was thought out by puritanical, sober--never had a drink--people.
 
Aeri28
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 9:52 am

Quoting debonair (Reply 11):
Used IBERIA in the 80's for JV carrier VIVA AIR:

thanks for that. That usage is rather sparse though and am not liking the green. I was thinking more vibrant and taking up the entire tail. Just a random guess and thought on my part, I really havne't put too much thought into it..
 
Clydenairways
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 10:19 am

Only one word for it. Ugly.
 
Ideekay
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 10:25 am

Even worser than AY's new livery..

I loved the "old" one!
 
CRJ900
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 10:28 am

Boring, just like any other livery out there. Their current livery is very Spanish, the warm colours remind us of summer - which is soo Spain, at least to us frozen North Europeans  
Come, fly the prevailing winds with me
 
CapEd388
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 10:30 am

Another airline that opts to go for a more bland and boring livery. Gosh I wanna go over to Spain and give a nice beating to their marketing / branding department.

Just the fact that it's missing the "IB" symbol should be a mortal sin. That symbol is great.

Did all these airlines read the "Guide to Make Your Livery Suck" book?   
388 346 77W 787
 
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shamrock350
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 10:31 am

Apart from the red and yellow this lacks any connection with the current Iberia brand or its history, where's the IB logo or the crown? Maybe that was the idea.
 
na
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 10:33 am

I hope its just a proxy. Its too pathetic, uninspired and bland to be meant serious. The current one is much, much better.

May I suggest my conecpt:

Idea for Iberia redesign
 
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usdcaguy
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 10:33 am

IB has always had one of my favorite designs. To walk through Terminal 4 in Madrid and see those beautiful birds lined up is awesome. Even back in the 80's, I loved their ads and route maps displayed in the New Yorker with the beautiful crown on the logo and all the yellow, orange and red coloring. Let's not give up the awesome look of Iberia that has been around for years; we need to keep its Spanish identity in tact and beautiful as it so often associated with the country itself.
 
Curiousflyer
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 10:39 am

Agreed. It could not be more boring. It looks like all airlines want the same pattern. Why even bother with a brand image then, they should just print their name, adding .com of course to it, in the Arial font in black.
 
AF185
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 10:56 am

oh no IB, please don't come up with this livery!
 
gardermoen
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 11:01 am

Oh dear, it's like Air Mauritius gone wrong!
 
TC957
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 11:53 am

Horrible and bland. A Eurowhite ( mostly ) with a painted tail that could mean anything. How inspiring....NOT !
What's Spanish about this scheme ?
 
BlueLine
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 12:05 pm

I shouldn't have looked at that picture so early in the morning. It nearly put me right back to sleep. I feel their current livery looks woefully out of date, but I'll take it over another bland Euro-white LCC look.
 
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lollomz
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 12:30 pm

This new scheme is just ORRIBLE! I really hope they will not confirm another ugly livery, it is not spanish at all..... Really ugly, really ugly.......
[url="http://www.diecastmodelaircraft.com/collection/Lollomz"]Image[/url]
 
PictionaryMan
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 12:48 pm

Hmm .. very interesting ... it has the similarities to the new AA livery ...
 
AirGAbon
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 12:57 pm

Quoting gardermoen (Reply 23):
Oh dear, it's like Air Mauritius gone wrong!

Yes, I was thinking exactly the same... you were the first! A kind of wrong MK livery.
 
bluesky73
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 1:50 pm

Seriously? Is this real or a sick joke? Did someone actually get paid to design that or did someone create that in a lunch break (in the pub)?

IAG, Sort out IB issues first and inflight service, the outside is fine and the image is probably what's kept it alive through the tougher years. If you do change it please look up words "creative" and "imaginative", not sure what they are in Spanish.
 
Toni_
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:18 pm

I've seen loads of liveries made by creative people, (the user "na" from reply #19 being one of them) and I thought Iberia couldn't go much wrong. Guess I was wrong there big time!

This looks like some Hainan Airlines subsidiary scheme where the designer fell asleep on the drawing table, found himself waking up at 6:49 in the morning and ran out of time to add some dragon or lion on the tail.

"Them Spanish folks use red and yellow too, innit boss?"
 
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shamrock604
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:21 pm

Awful.

I dont know how anybody could view that as improvement to the current, excellent scheme.

I'm not opposed to changing it: but not this, surely!
 
CamiloA380
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:24 pm

The livery is meant to be remembered easily, which is the trend. As for whether I like it or not, it's not horrible, its not beautiful, its neutral for me. However, It will probably grow in me just like the AY livery.

Quoting qf340500 (Reply 7):

that looks ugly, like a lowcost airline.... at least use a black colour for the words... ahhhhhhhhh

Lowcost airlines have better liveries these days. 
Flying4Ever!
 
777jaah
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:26 pm

really? They did a superb job destroying an excellent scheme and coming out with this super plain-bland livery.

It looks great for a LCC airline (not really), but I guess this is the image IB is looking for.
Next flights: AV BOG-ADZ-BOG, AV-UA BOG-IAD-ORD-IAD-BOG, BOG-FLL-BOG, LA BOG-MIA-BOG J
 
lostsound
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:27 pm

Did they even hire a graphic design agency? Any one with a sense of design and modern day technique would surely not suggest such a bland, cheap and uninspired design for a NATIONAL carrier...
 
PRAirbus
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:29 pm

Awful!  . What a crime! The current one is VERY attractive, why change it???? NO!!!!!!
 
PRAirbus
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:40 pm

When are the new A330's arriving? I heard IB will fly them to MIA. So, is this horrible generic new livery going to be launched on the new A330's? Will they be A332 or A333's?
 
Speedbird741
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:48 pm

Ladies and gentlemen, I somehow doubt this story to be true. There is zero foundation to this story and there is zero reason for Iberia to unveil a new livery and to subsequently say that it will only be introduced when "things at the airline improve".

Speedbird741
Boa noite Faro, Air Portugal 257 climbing flight level 340
 
martinrpo1
Posts: 60
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:52 pm

I don't know about you all, but it seems strange that they would release the new company image just like that. I bet that is not the new livery.
 
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TheRedBaron
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:54 pm

Quoting ba319-131 (Reply 1):
Could they have made it more bland looking?

What a step backwards!
Quoting andrej (Reply 8):
Is it April 1st yet? They can not be serious

Its terrible, I wonder where all the graphic designers PR and branding guys studied?
The best seat in a Plane is the Jumpseat.
 
Superfly
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:57 pm

This is just awful   

Quoting ba319-131 (Reply 1):
Could they have made it more bland looking?

What a step backwards!

Agreed.

Quoting MillwallSean (Reply 4):
This is a design crime thats worthy of public flogging.

I'd join in on the flogging.
This is just WRONG!


Iberia needs to leave their current livery alone!
Iberia is already beautiful.
Bring back the Concorde
 
YYZbound
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 2:59 pm

Quoting Speedbird741 (Reply 37):

Thank you.
 
PRAirbus
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 3:00 pm

I agree too! This is must likely a RUMOR!
 
jetblueguy22
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 3:02 pm

Man not many fans! I personally think it is way better than the current livery. The old one IMO needed to be changed years ago.
Blue
All of the opinions stated above are mine and do not represent Airliners.net or my employer unless otherwise stated.
 
aircanadaa330
Posts: 210
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 3:06 pm

Wow...please tell me that it is April 1 and I just missed two and a half months. This has to be a joke....right?
Cheers;
 
kjellverschuren
Posts: 8
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 3:27 pm

Shouldn't they be using the Spanish flag? I think that the tail should represent the flag, but to me it looks more like a small collection of three colors instead of the national flag.
 
r2rho
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 3:27 pm

Sorry, but I take this to be a false rumor. I need a bit more sources than just a generic link to an image on the net with no background information at all. I call BS on this one.
 
777way
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 3:29 pm

Its not fake, Biman reject livery was introduced in similar way by skyliner.
 
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fallap
Posts: 720
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 3:30 pm

I guess Iberia is trying to outperform AY, in terms of ugly liveries...
Grease monkey buried head to toe inside an F-16M
 
hotplane
Topic Author
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RE: Iberia New Livery (Picture)

Wed Jan 16, 2013 3:31 pm

There's some text under the small version of the image on the Skyliner website.

[Edited 2013-01-16 07:31:46]
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