UA735WL
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Does US Have Any Plans For The HP Brand?

Sat Jan 26, 2013 3:55 am

I've gotten to wondering- what does US plan on doing with the HP brand? They own the name ( & everything else associated) but are not using it, which ( if my understanding is correct) means that the name will eventually become public domain due to inactivity. They already have renamed two of their regional carriers to preserve ownership of their other inactive brands (PSA & Piedmont)....... so is there any chance that they will do the same with America West? ( Or revive it in some other way?  )


Cheers,

PCJ
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MesaFlyGuy
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RE: Does US Have Any Plans For The HP Brand?

Sat Jan 26, 2013 4:51 am

It would be amusing to see an E-170 being operated by "America West" wouldn't it?  
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JBo
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RE: Does US Have Any Plans For The HP Brand?

Sat Jan 26, 2013 4:59 am

I do believe they have so many years before the trademark expires.

US kept Allegheny, PSA, and Piedmont as regionals to keep the trademarks alive, but they have since folded Allegheny into Piedmont, rendering that name inactive as well.

They will probably just let the America West name pass ... just as Delta will do with Northwest.
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Beardown91737
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RE: Does US Have Any Plans For The HP Brand?

Sat Jan 26, 2013 6:18 am

US still has HP and AL logo jets. They should count as exercising their trademarks.

Old HP at LAS, New HP at LAX

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Photo © Hediye Akyuez
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Photo © Alex Khan



AL at PHL, PI at CLT

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Photo © Richard Chase
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Photo © flightdeckimages



PS at BOS

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Photo © Christopher Villandry

edited to get the thumbnail links corrected

[Edited 2013-01-25 22:27:58]

[Edited 2013-01-25 22:33:41]

[Edited 2013-01-25 22:34:39]

[Edited 2013-01-25 22:38:29]
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FlyDeltaJets
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RE: Does US Have Any Plans For The HP Brand?

Sat Jan 26, 2013 6:25 am

All of US Airways aircraft have a sticker with the logos of US and HP by the doorway.
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IMissPiedmont
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RE: Does US Have Any Plans For The HP Brand?

Sat Jan 26, 2013 2:44 pm

The trademark is safe since the corporate name is America West.
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maxpower1954
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RE: Does US Have Any Plans For The HP Brand?

Sat Jan 26, 2013 2:52 pm

Quoting IMissPiedmont (Reply 5):
The trademark is safe since the corporate name is America West.

And what is your cite for that interesting piece of information?

http://en.wikipedia.org/wiki/America_West_Holdings_Corporation
 
gigneil
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RE: Does US Have Any Plans For The HP Brand?

Sun Jan 27, 2013 12:04 am

Quoting IMissPiedmont (Reply 5):
The trademark is safe since the corporate name is America West.

Yeah that's definitely not true.

NS
 
Beardown91737
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RE: Does US Have Any Plans For The HP Brand?

Sun Jan 27, 2013 1:01 am

Quoting FlyDeltaJets (Reply 4):
All of US Airways aircraft have a sticker with the logos of US and HP by the doorway.

  


+PS
+PI
+AL
135 hrs PIC (mostly PA-28) - not current. Landings at MDW, PIA, JAN.
 
D L X
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RE: Does US Have Any Plans For The HP Brand?

Sun Jan 27, 2013 1:31 am

Quoting JBo (Reply 2):

I do believe they have so many years before the trademark expires.

This is not true. A trademark (unlike a copyright or a patent) expires when you stop using the mark. That's probably the reason that the America West logo appears on every US Airways plane.
 
burnsie28
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RE: Does US Have Any Plans For The HP Brand?

Sun Jan 27, 2013 2:53 am

Quoting D L X (Reply 9):
This is not true. A trademark (unlike a copyright or a patent) expires when you stop using the mark. That's probably the reason that the America West logo appears on every US Airways plane.

Which is all subject to factors too, such as selling merchandise (like models, t-shirts, etc) apparently does not count towards "using the marks"