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Alsatian
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AF New Regional Brand To Be Unveiled On 1/28

Sun Jan 27, 2013 6:12 pm

Hello,

As discussed in a previous topic HOP : The New Brand Of The Air France Feeders (by Alsatian Jan 5 2013 in Civil Aviation) Air France will merge its three feeders into an unique brand. According to Brit Air trade union the name of the new entity will be HOP! It is rumored that the airline code will be A5 which is currently used by Airlinair (DB for BritAir and YS for Regional). The official announcement will take place on monday early afternoon CET. Many news to be expected such as the new name and logo, the new fare policy, new routes/frequencies, or the independence level of the group.

In french : Air France dévoile demain la nouvelle marque de son pôle régional
Ok I am French but I am not on strike
 
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Alsatian
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 6:40 am

Not official yet but according to La Tribune it will indeed be " HOP ! by Air France " (instead of Air France by BritAir, Regional or Airlinair).

Air France lance hop
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goldorak
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 7:04 am

One question I have is about the current operations of Airlinair from ORY: some are AF franchise routes from Orly west, some are "pure A5 routes" (like Castres, Brives, etc) from Orly south. Now, I understand that all these routes will be HOP! So, I suppose, A5 will not continue to operate from 2 terminals and it would seem logical to group all A5 flights in Orly west where DB and YS already operate from. This means also more flights from this insane room in hall 1 downstairs.
 
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Aesma
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 7:27 am

I said it in the other thread and 3 weeks later I haven't changed my mind, this is a terrible name. If we were the early 2000s when terrible brand names were the norm I would understand but they're 10 years too late for that.
New Technology is the name we give to stuff that doesn't work yet. Douglas Adams
 
chootie
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 7:33 am

Quoting Aesma (Reply 3):
I said it in the other thread and 3 weeks later I haven't changed my mind, this is a terrible name. If we were the early 2000s when terrible brand names were the norm I would understand but they're 10 years too late for that.

A M E N !!!!!!!!!! Poor choice
chootie
 
starrymarkb
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 8:09 am

Well the inevitable moaning might make a change from moaning about American's new colours  
 
debonair
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 9:37 am

Quoting Alsatian (Thread starter):
Many news to be expected such as the new name and logo, the new fare policy, new routes/frequencies, or the independence level of the group.

But there is one more - very, very important - question open! The fleet! HOP! will suffer from such different variety:

Airlinair ATR 42-300/-500, ATR 72-200/-500
Brit Air CRJ-100, CRJ-700 and CRJ-1000
Régional ERJ-145, EMB-170, EMB-190

HOP! needs do streamline its fleet to just one or maybe two manufacturer. I would luv to see ATR42/72 and EMB190!   
 
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Alsatian
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 10:22 am

Quoting debonair (Reply 6):
But there is one more - very, very important - question open! The fleet! HOP!

This is already known.

To leave the fleet : 1 CRJ-1000, 4 CRJ-100s, 3 ERJ-170s, 2 ERJ-145s and 5 ATR-42s
To arrive : 2 CRJ-700s, 1 ERJ-190 and 5 ATR-72s.

Quoting debonair (Reply 6):
The fleet! HOP! will suffer from such different variety:

We can indeed expect a fleet rationalization with the next step of the merger.
Ok I am French but I am not on strike
 
FoxBravo
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 3:07 pm

Pictures of the new branding, including images of the various aircraft types in the new livery, are available here: http://corporate.airfrance.com/en/pr...ia-library/photos/latest-news/hop/
Common sense is not so common. -Voltaire
 
TriStar500
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 3:12 pm

Funny new colorscheme, they look like Japanese-registered aircraft now.
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starrymarkb
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 3:18 pm

http://corporate.airfrance.com/uploads/tx_templavoila/CRJ-Hop_01.jpg

http://corporate.airfrance.com/uploads/tx_templavoila/Embraer170-Hop_01.jpg

http://corporate.airfrance.com/uploads/tx_templavoila/ATR42-Hop_01.jpg

The gushing over the logo on the website is proper bovid manure

Quote:

A SIMPLE AND EFFICIENT NAME, SYNONYMOUS WITH MOBILITY AND ACTION
The name “HOP!“ evokes rapidity and the ease with which travelers can get from point A to B. Synonymous with agility, HOP! illustrates its capacity to bounce back and adapt to customers’ needs. The simple typography and red colouring featured in the HOP! logo illustrates the Company’s flexibility in a creative and playful manner. Positioned alongside a slanted exclamation mark, symbolizing an aircraft’s take-off, HOP! illustrates an ambition for reactivity and mobility.
 
Amsterdam
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 3:22 pm

Why not call it Air France Cityhopper?
 
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Alsatian
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 3:25 pm

The tail of the new livery reminds me Air Horizons / Euralair :


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Photo © Wim Callaert



The press kit is download-able here :

http://corporate.airfrance.com/en/pr...the-air-france-groups-new-airline/

The route map is not clear, hard to see new routes (if any).
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ozglobal
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 3:28 pm

BTW, for those still perplexed by the brand name, my guess is they're playing on the fact that "hop" sort of works in both English and French to give an association with a quick or short trip:

English: 'just a "hop" ...

French: hop [ʼɔp] interjection

Quote:
allez, hop! [à un enfant] come on, upsadaisy!
et ou allez hop, on s'en va! (right) off we go!

(Larousse)
When all's said and done, there'll be more said than done.
 
FoxBravo
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 3:40 pm

Quoting OzGlobal (Reply 13):
BTW, for those still perplexed by the brand name, my guess is they're playing on the fact that "hop" sort of works in both English and French to give an association with a quick or short trip

I agree. Normally I'm not a fan of this type of "trendy" airline sub-branding (Song, Tango, Ted, etc.) but this one isn't terrible--in fact it's kind of cute, and the livery manages to retain some dignity. The angled exclamation point is a clever twist on Air France's red swoosh, so unlike some of these efforts (involving purple, lime green, etc.) there is actually some consistency with the parent brand.
Common sense is not so common. -Voltaire
 
starrymarkb
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 3:55 pm

Thinking a bit more the tail colours do form a sort of French Flag with the exclaimation mark and its shadow
 
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Alsatian
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 4:01 pm

The new liveries recently revealed are even though disapointing : American, Iberia, Germanwings, HOP...
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Putnik
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 4:07 pm

Bonjour boredom!
I'm sure there must be a strong reason behind the new brand but I would never know why airlines go for generic and meaningless names... Song, Tango, Ted...
HOP! is not really an airline brand, only three letters and an exclamation mark. Perhaps FranceHop or similar would be a better solution. Regional was by far the best. My 2 eurocents.
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nighthawk
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 4:49 pm

Quoting OzGlobal (Reply 13):
BTW, for those still perplexed by the brand name, my guess is they're playing on the fact that "hop" sort of works in both English and French to give an association with a quick or short trip:

Hop is also what a frog does, with frog being a slang term for a frenchman, due to their love of eating the amphibian creature.

Marketing failure or deliberate ploy? Personally I think they're hopping mad!

[Edited 2013-01-28 08:49:27]
 
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JBo
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 4:59 pm

Despite a lot of the 'trendy' brand names I've seen lately being ridiculously lame, I actually like this one. As others have said, it's a name that translates well in both languages, and it's a unique way to brand a regional "hopper" airline instead of resorting to more traditional brand names such as "express" or "connection" or "cityhopper" (which don't always translate to other languages).

I also like the livery ... it translates well to aircraft of different size/proportion and the exclamation mark on the tail makes a subtle french flag.

It's simple, yet well done. I actually like it.
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Charles79
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 4:59 pm

Am I the only one who actually likes this development?   

It's a catchy brand, works well in both English and French (as already pointed out above), and the livery is not as terrible as it could have been. I particularly like how the connection to the parent brand is well documented on the side of the aircraft while maintaining a slight identity separation. I can also see that slanted exclamation mark being very useful in marketing material.

At the end of the day, most hops on Hop! are going to be so short that I can't imagine any passengers hopping mad about the colours, branding, livery, or what have you.
 
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seahawk
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 5:04 pm

Is Hop! for AirFrance not a little wrong? This sounds like an order to their customers to jump when they see an AirFrance plane. Should it not be "by AirFrance"?
 
SEA
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 5:14 pm

I actually like the livery as well. While it's simple, it does seem fairly well thought out in the use of the slanted exclamation mark making the French flag, as well as looking like a stylized route map. For a regional, I think it's thoughtful.
 
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 6:50 pm

The placement of the red dot, which comprises the bottom of the exclamation point, makes it seem as if the Japanese rising sun symbol is painted at the end of the fuselage.
 
777way
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 7:01 pm

Looks more like a BA division.
 
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Aesma
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 7:11 pm

I still don't like the name but the livery is alright, although I'll always miss Brit Air's triskel :


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Pe@rson
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 7:24 pm

Quoting Charles79 (Reply 20):
Am I the only one who actually likes this development?

I like HOP! too. But HOP! For AirFrance isn't good.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."
 
timpdx
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 7:31 pm

Quoting PacNWJet (Reply 23):
The placement of the red dot, which comprises the bottom of the exclamation point, makes it seem as if the Japanese rising sun symbol is painted at the end of the fuselage.

Yeah, I read it as the Japanese flag, too.
 
CapEd388
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RE: AF New Regional Brand To Be Unveiled On 1/28

Mon Jan 28, 2013 7:44 pm

Quoting seahawk (Reply 21):
Is Hop! for AirFrance not a little wrong? This sounds like an order to their customers to jump when they see an AirFrance plane. Should it not be "by AirFrance"?

Its not the word choice that I would choose, but "HOP! For Airfrance" is not exactly incorrect either. The "For" is another way of saying "operating for" or "on behalf of".

If you were to go to an aviation event and a Boeing rep. was about to speak, he would probably be introduced as follows "...and here is Mr. XXXXX for/from Boeing". Now "here is Mr. XXXXXX on behalf of Boeing" sounds better, but the former is actually correct as well.
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AF185
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RE: AF New Regional Brand To Be Unveiled On 1/28

Tue Jan 29, 2013 6:33 am

Now that is see the livery, which looks pretty good IMO, the HOP name and concept kinda grow on me.
 
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seahawk
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RE: AF New Regional Brand To Be Unveiled On 1/28

Tue Jan 29, 2013 6:51 am

Quoting CapEd388 (Reply 28):
Its not the word choice that I would choose, but "HOP! For Airfrance" is not exactly incorrect either. The "For" is another way of saying "operating for" or "on behalf of".

If you were to go to an aviation event and a Boeing rep. was about to speak, he would probably be introduced as follows "...and here is Mr. XXXXX for/from Boeing". Now "here is Mr. XXXXXX on behalf of Boeing" sounds better, but the former is actually correct as well.

Thank you. As non native speaker of English, I was not sure if it is wrong (sounds a lot like German-English) or if it is just a less usual and good sounding way to put it.
 
JoKeR
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RE: AF New Regional Brand To Be Unveiled On 1/28

Tue Jan 29, 2013 8:28 am

There's no HOP-e! for Air France.... hemorrhaging money but re-branding and spending bucks on a ridiculous new and unappealing brand.... why, oh why?
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Alsatian
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RE: AF New Regional Brand To Be Unveiled On 1/28

Tue Jan 29, 2013 8:48 am

The website is online since 0930CET :

http://www.hop.fr/en

I can see two new routes from Montpellier : Strasbourg and Lille.

Untill last May there were no direct links between SXB and Montpellier, there will be three players from late march (week schedule 15-21 April) :

T7 011 SXB 0630 - 0810 MPL 1234--- BEH
V7 2507 SXB 0830 - 0950 MPL 1------ 717
A5 3482 SXB 1100 - 1215 MPL -----6- ER4
V7 2507 SXB 1650 - 1810 MPL ----5-- 717
V7 2507 SXB 1745 - 1905 MPL --3---- 717
T7 017 SXB 1745 - 1925 MPL 12345-- BEH
A5 3486 SXB 1800 - 1915 MPL ------7 ER4
A5 3486 SXB 1835 - 1950 MPL 12345-- ER4
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AOMlover
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RE: AF New Regional Brand To Be Unveiled On 1/28

Tue Jan 29, 2013 8:56 am

Quoting JoKeR (Reply 31):
There's no HOP-e! for Air France.... hemorrhaging money but re-branding and spending bucks on a ridiculous new and unappealing brand.... why, oh why?

Because keeping 3 separate regional airlines doing basically the same job but with different brands doesn't make sense. On top of that HOP!'s product will be different from that of Air France, so they had to create a separate brand.
 
Pe@rson
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RE: AF New Regional Brand To Be Unveiled On 1/28

Tue Jan 29, 2013 9:10 am

Was just searching and came across this:

03:00 Aurillac, France - Aurillac
Arrival: 03:25 Brive la Gaillarde, France - Vallée de la Dordogne

Departure: 07:05 Brive la Gaillarde, France - Vallée de la Dordogne
Arrival: 08:30 Paris, France - Orly, terminal S


Nice times for Aurillac-Brive.  
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r2rho
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RE: AF New Regional Brand To Be Unveiled On 1/28

Tue Jan 29, 2013 9:58 am

Quoting AOMlover (Reply 33):
Because keeping 3 separate regional airlines doing basically the same job but with different brands doesn't make sense. On top of that HOP!'s product will be different from that of Air France, so they had to create a separate brand.

I agree with the overall strategy, the current setup with 4 regional subsidiaries does not make sense and this had to happen. IMO they could have even gone further, integrating with KL Cityhopper, but I guess that was too far from a labor relations point of view. And CityJet still remains separate.
I don't like the name choice though, as I said in the previous thread... anyway, they now need to maximize the synergies, streamline the fleet, get rid of the 50-seaters, and offer competitive p2p-services. They have lost a lot of terrain to U2 lately. But this is the right way to go.
 
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usdcaguy
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RE: AF New Regional Brand To Be Unveiled On 1/28

Tue Jan 29, 2013 11:07 am

I hate to say it, but we need to get over the name and get on with our lives at this point. Everyone will be buying an AF ticket; it will never be a "Hop!" ticket, and check-in desks will likely all say, "Air France". The name on the side will just be a reminder that you're flying with "Regional Carrier X". Still, why couldn't they have just used the name "Air France Cityhopper"...?
 
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Alsatian
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RE: AF New Regional Brand To Be Unveiled On 1/28

Tue Jan 29, 2013 11:24 am

Quoting usdcaguy (Reply 36):
it will never be a "Hop!" ticket, and check-in desks will likely all say, "Air France"

Who knows ? I could be the case for some regional stations like NTE, LIL or SXB in the medium term.

[Edited 2013-01-29 03:25:36]
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AF185
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RE: AF New Regional Brand To Be Unveiled On 1/28

Wed Jan 30, 2013 2:26 am

Quoting usdcaguy (Reply 36):
it will never be a "Hop!" ticket, and check-in desks will likely all say, "Air France
Quoting Alsatian (Reply 37):
Who knows ? I could be the case for some regional stations like NTE, LIL or SXB in the medium term.

The HOP! name will most probably be well enhanced on tickets and Regional Airports in order to differentiate the service level between "AIRFRANCE" and "HOP! for AIRFRANCE"
The HOP! name, which sounds "cheaper" than AIRFRANCE or REGIONAL, was definitely chosen to convey the lower cost feeling
 
JoeCanuck
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RE: AF New Regional Brand To Be Unveiled On 1/28

Wed Jan 30, 2013 4:00 am

Quoting Alsatian (Reply 7):
To leave the fleet : 1 CRJ-1000, 4 CRJ-100s, 3 ERJ-170s, 2 ERJ-145s and 5 ATR-42s
To arrive : 2 CRJ-700s, 1 ERJ-190 and 5 ATR-72s.

I find them getting rid of the CRJ-1000 a bit odd...I thought Brit Air liked the planes.
What the...?
 
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Aesma
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RE: AF New Regional Brand To Be Unveiled On 1/28

Wed Jan 30, 2013 6:03 am

I flew Brit Air many times on ORY-BES (including a couple of months ago on a CRJ-1000NG for 99€ return) but apparently Hop! won't be flying that, so I guess it will be AF for me.

And trying a dummy booking I just discovered the new mini/classic divide, basically an AF mini is like a Hop! ticket, no checked baggage, no mileage, no choice of seat... It's 20€ more for the "classic" ticket and 15€ for the baggage alone. I'm not liking that move.
New Technology is the name we give to stuff that doesn't work yet. Douglas Adams
 
r2rho
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RE: AF New Regional Brand To Be Unveiled On 1/28

Wed Jan 30, 2013 9:28 am

Quoting JoeCanuck (Reply 39):
I find them getting rid of the CRJ-1000 a bit odd...I thought Brit Air liked the planes.

Indeed, and they still have more awaiting delivery, what will happen to those? They also still have quite a few CR1's IIRC; I'd be getting rid of those before any CRK.
 
hanuise
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RE: AF New Regional Brand To Be Unveiled On 1/28

Wed Jan 30, 2013 1:11 pm

At least for the time being, the HOP! website does not propose any connecting flights, even if all segments will be still operating aftter March 28th with the same schedule.
For example, for a trip from DUS to MRS, it is presently possible to fly DUS-LYS-MRS (Britair + Airlinair with AF flight numbers) or DUS-CDG-MRS (Air France). After March 28th, the only routing offered on AF website is DUS-CDG-MRS. Both DUS-LYS and LYS-MRS segments are available on the HOP! website, but not the DUS-LYS-MRS connection. Will this be reestablished or will connections be unavailable as for low cost airlines ? That would be a backward step.

Another remark: the french version of the HOP! website is still under construction ...
 
vv701
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RE: AF New Regional Brand To Be Unveiled On 1/28

Wed Jan 30, 2013 1:42 pm

Quoting Amsterdam (Reply 11):
Why not call it Air France Cityhopper?

Or even "Air France". After all there may be a disparate three feeder airlines but currently they operate in Air France livery and under the widely recognised Air France brand.

Do AF regard their own brand as not worth promoting in provincial France? What do they expect to achieve with "HOP!" that they could not achieve with "Air France". It all looks like the BA and "Go" branding fiasco to me. It could end up in the same way.

If AF needed a separate identity for internal operational reasons why did they not follow other airlines like LH:


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or BA:


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Photo © Thomas Posch - VAP



and focus on their own established and respected brand.
 
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Alsatian
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RE: AF New Regional Brand To Be Unveiled On 1/28

Wed Jan 30, 2013 2:23 pm

Quoting VV701 (Reply 43):

I agree with you, we all know what happened to Song, Ted or Go but I would like to add some comments about it :

- The AF short / medium haul is a money looser that long-haul activities cannot compensate anymore.

- You quote LH but keep in mind that all European activities except ex Frankfurt and Munich will be transferred to Germanwings.

- The HOP' s main target is the domestic market. easyJet, Ryanair and Volotea now (plus TGV) are keeping up the pace against AF in its french market. For a growing part of the customers, Air France is expensive while Ryanair is cheaper so who wants to book on AF if FR flies the same one hour routes. If french people think HOP instead or Air France it could break this costly reflex about the carrier and encourage to compare fares. Have a look at HOP homepage and you will see advertisements for Bordeaux - Strasbourg and Brest - Lyon routes which are also operated by Volotea and easyJet respectively.

I am also sceptical about the viability of the project but just some thoughts.
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vv701
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RE: AF New Regional Brand To Be Unveiled On 1/28

Wed Jan 30, 2013 3:08 pm

Quoting Alsatian (Reply 44):

Sounds like AF is "GO"ing down the same failed route that BA started down back in November 1997! That was when BA had a former Civil Servant as its CEO. Wonder how much French government influence - direct or indirect - is involved with HOP!.
 
MesaFlyGuy
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RE: AF New Regional Brand To Be Unveiled On 1/28

Wed Jan 30, 2013 7:35 pm

Thank goodness! I was desperately hoping that they would two one of two things

1. Butcher the current livery and slap it on the aircraft (i.e. Iberia Express)
2. Putting a horrible or cheap-looking new colorscheme on the aircraft (i.e. new Iberia, AA)
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sandyb123
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RE: AF New Regional Brand To Be Unveiled On 1/28

Wed Jan 30, 2013 7:54 pm

Quoting r2rho (Reply 35):
And CityJet still remains separate

Why isn't Cityjet becoming part of the AF regional 'Hop' umbrella? Because it operates as an independent airline out of LCY rather than feeder to AF mainline?

Sandyb123
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goldorak
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RE: AF New Regional Brand To Be Unveiled On 1/28

Wed Jan 30, 2013 9:09 pm

Quoting sandyb123 (Reply 47):
Why isn't Cityjet becoming part of the AF regional 'Hop' umbrella? Because it operates as an independent airline out of LCY rather than feeder to AF mainline?

Because AF is currently selling CityJet.
 
kl5147
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RE: AF New Regional Brand To Be Unveiled On 1/28

Thu Jan 31, 2013 7:11 pm

Quoting VV701 (Reply 43):
why did they not follow other airlines

or take a better look in their own group

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