dcajet
Topic Author
Posts: 638
Joined: Sun Aug 01, 2004 9:31 am

First Star Alliance Lounge In Latin America

Sun Feb 10, 2013 12:36 am

Star Alliance has opened its first alliance lounge in Latin America at Buenos Aires Ezeiza airport. It is located on the newly opened terminal B.

The lounge is also a first world wide for *A as it features a new concept for * A lounges: it showcases the theme of the country or city hosting the lounge combined with *A's global branding. In the case of Buenos Aires, the theme is the Pampas. Within the lounge there is a small exhibit of travel elements typical of the Pampas. A second lounge featuring this design philosophy is being built at LAX TBIT.

In the case of Buenos Aires the design of the lounge was the responsibility of the local Estudio Roitman Architectural Firm.

This becomes the second *A lounge in EZE, as United Airlines will continue to operate its traditional United Club in Terminal A.

EZE also becomes the first Latin American airport with two dedicated alliance lounges, as AR operates the Skyteam lounge in Terminal C. OneWorld members need to choose between AA's Admirals Club or Iberia's lounge, both in Terminal A.

http://imageshack.us/a/img27/1322/eze1w.jpg
http://imageshack.us/a/img163/1990/eze3.jpg
http://imageshack.us/a/img138/6754/eze4.jpg
http://imageshack.us/a/img42/7205/eze5.jpg
http://imageshack.us/a/img541/2480/eze2.jpg

[Edited 2013-02-09 16:48:23]
"Unattended children will be given espresso and a free kitten"
 
christao17
Posts: 902
Joined: Sun Apr 17, 2005 12:14 pm

RE: First Star Alliance Lounge In Latin America

Sun Feb 10, 2013 2:34 am

That's certainly a gorgeous lounge and has a nice "local" feel to it. Thanks for sharing the information and pictures.
Keeping the "civil" in civil aviation...
 
RyanairGuru
Posts: 6554
Joined: Wed Nov 01, 2006 3:59 am

RE: First Star Alliance Lounge In Latin America

Sun Feb 10, 2013 2:39 am

Quoting dcajet (Thread starter):
The lounge is also a first world wide for *A as it features a new concept for * A lounges: it showcases the theme of the country or city hosting the lounge

This is a huge plus, as the old Star lounges are all very generic and, to be honest, boring. This new design feature is a HUGE step up in terms of interior design (and comfort as well by the looks of it)

Does anyone know what the "theme" of the LAX lounge will be? Other than something very chintzy like Hollywood, I'm struggling to think of anything that is truly distinctive of LA or CA. Beaches? Oranges?
Worked Hard, Flew Right
 
dcajet
Topic Author
Posts: 638
Joined: Sun Aug 01, 2004 9:31 am

RE: First Star Alliance Lounge In Latin America

Sun Feb 10, 2013 6:50 am

Was thinking the same - certainly no shortage of themes in Los Angeles yet most of them are not what you would expect to see in a lounge. In any case, if there is something California excels at is creativity, so I am certain that we will be pleasantly surprised.

Now, if *A could focus on spicing up that most boring, windowless, and bland of lounges - LHR Terminal 1. Maybe they did not have much to work with but, come on, is that the best *A can do at the world's most international airport?
"Unattended children will be given espresso and a free kitten"
 
User avatar
aerorobnz
Posts: 7454
Joined: Sat Feb 10, 2001 3:43 pm

RE: First Star Alliance Lounge In Latin America

Sun Feb 10, 2013 7:44 am

Looks great, I look forward to using on my return from EZE in 3 weeks.

Quoting RyanairGuru (Reply 2):
Does anyone know what the "theme" of the LAX lounge will be?

given that NZ is in charge of design at LAX, I doubt LAX will be very "American" in theme. I'd expect similar themes to other NZ lounges..
Flown to 120 Airports in 44 Countries on 73 Operators. Visited 55 Countries and counting. Wanderlust is like Syphilis, once you have the itch it's too late for treatment.
 
bananaboy
Posts: 1466
Joined: Wed Oct 20, 2004 6:58 am

RE: First Star Alliance Lounge In Latin America

Sun Feb 10, 2013 10:06 am

Quoting dcajet (Reply 3):
Now, if *A could focus on spicing up that most boring, windowless, and bland of lounges - LHR Terminal 1. Maybe they did not have much to work with but, come on, is that the best *A can do at the world's most international airport?

Agreed that it's a pretty boring lounge and the lack of windows is rather depressing, but to be fair to *A, they knew that it was going to be a relatively temporary solution and I'd be surprised if they don't do something much more impressive with LHR when the new T2 opens next year.

Mark
All my life, I've been kissing, your top lip 'cause your bottom one's missing
 
airbazar
Posts: 6874
Joined: Wed Sep 10, 2003 11:12 pm

RE: First Star Alliance Lounge In Latin America

Sun Feb 10, 2013 12:58 pm

Quoting dcajet (Reply 3):
Now, if *A could focus on spicing up that most boring, windowless, and bland of lounges - LHR Terminal 1.

You should visit BOS. Any lounge will do  
 
SCL767
Posts: 2812
Joined: Sun Feb 26, 2006 6:25 am

RE: First Star Alliance Lounge In Latin America

Sun Feb 10, 2013 7:43 pm

Quoting dcajet (Thread starter):
OneWorld members need to choose between AA's Admirals Club or Iberia's lounge, both in Terminal A.

It should be noted that LAN just opened a brand new Salón VIP at Ezeiza for LATAM´s customers; as well as oneworld frequent flyers!
 
nzrich
Posts: 1095
Joined: Mon Dec 05, 2005 9:51 pm

RE: First Star Alliance Lounge In Latin America

Sun Feb 10, 2013 9:08 pm

Quoting aerorobnz (Reply 4):
given that NZ is in charge of design at LAX, I doubt LAX will be very "American" in theme. I'd expect similar themes to other NZ lounges..


Its going to have an America feel about it as per the following article


The Los Angeles Lounge will be the first Star Alliance branded lounge to feature a new design concept that will meet the changing needs of today’s traveller and will also introduce a unique local flavour in each location. The Los Angeles lounge, designed by global architectural firm Gensler, will be inspired by a contemporary interpretation of modernist L.A. architecture of the 1950s and 1960s and incorporate defined spaces to suit passenger needs ranging from social gatherings around the bar to quiet time in the library.

quote from http://www.staralliance.com/en/press/lax-lounge-prp/
"Pride of the pacific"
 
dcajet
Topic Author
Posts: 638
Joined: Sun Aug 01, 2004 9:31 am

RE: First Star Alliance Lounge In Latin America

Mon Feb 11, 2013 12:22 am

Quoting SCL767 (Reply 7):
It should be noted that LAN just opened a brand new Salón VIP at Ezeiza for LATAM´s customers; as well as oneworld frequent flyers!

That is great news - it was sorely lacking, especially since LAN is the second airline in terms of movements @ EZE.

LAN.com team - memo to update the site. You are still sending customers to the Admirals lounge.

http://www.lan.com/en_us/sitio_perso...eriencia_de_viaje/salones_vip.html
"Unattended children will be given espresso and a free kitten"
 
A388
Posts: 7175
Joined: Mon May 21, 2001 3:48 am

RE: First Star Alliance Lounge In Latin America

Tue Feb 12, 2013 2:02 pm

Why did the Star Alliance open a lounge in EZE? Isn't their presence there minimal (LATAM being Oneworld and AR being SkyTeam)?

A388
 
PDPsol
Posts: 1109
Joined: Fri Feb 20, 2004 5:09 am

RE: First Star Alliance Lounge In Latin America

Tue Feb 12, 2013 2:24 pm

Quoting A388 (Reply 11):
Why did the Star Alliance open a lounge in EZE? Isn't their presence there minimal (LATAM being Oneworld and AR being SkyTeam)?

Big Star Alliance presence at EZE:

LH to FRA
CM to PTY
AV/TA to BOG and LIM
UA to IAH and EWR
TK to IST

So, plenty of Star Alliance operated flights for the lounge!
 
A388
Posts: 7175
Joined: Mon May 21, 2001 3:48 am

RE: First Star Alliance Lounge In Latin America

Tue Feb 12, 2013 2:32 pm

Quoting PDPsol (Reply 12):
Big Star Alliance presence at EZE:

LH to FRA
CM to PTY
AV/TA to BOG and LIM
UA to IAH and EWR
TK to IST

So, plenty of Star Alliance operated flights for the lounge!

Okay, but how big is that really? If most of these airlines only have a single flight each day, than it still isn't big. I would have thaught that the Star Alliance would open a big lounge in BOG new terminal first, seeing that AV/TA are the biggest there and CM also having a bigger presence there. It would have made more sense to open the first one there in my opinion. I know they are building one there now in the new terminal as well as a OneWorld lounge.

A388
 
dcajet
Topic Author
Posts: 638
Joined: Sun Aug 01, 2004 9:31 am

RE: First Star Alliance Lounge In Latin America

Tue Feb 12, 2013 3:46 pm

Quoting A388 (Reply 13):
Okay, but how big is that really? If most of these airlines only have a single flight each day, than it still isn't big. I would have thaught that the Star Alliance would open a big lounge in BOG new terminal first, seeing that AV/TA are the biggest there and CM also having a bigger presence there. It would have made more sense to open the first one there in my opinion. I know they are building one there now in the new terminal as well as a OneWorld lounge.

While BOG may have a hometown airline that is a member of the alliance, Buenos Aires is a larger city, more global and EZE sees a larger portion of long haul flights, which in turn are the flights that carry the most customers that are the users of these lounges. EZE is the only airport in Latin America that has non stop flights to ALL six continents.

No offense to Bogota - a lovely city and one of the top 5 in South America, but Buenos Aires outranks Bogota and pretty much every other city in Latin America in all these criterias:

GaWC study - global alpha city - on par with Mexico DF and Sao Paulo

Global City Index - by AT Kearney Consulting

Global City Competitiveness Index - by The Economist

Also, as a tourist destination Argentina is the # 1 market in South America. All the above adds an incentive for Star to be present in this market with a quality lounge. And frankly before BOG, Star needs to worry about GRU and MEX.

And to the list above of airlines above, you need to add add South African, Air Canada and for the time being, TAM.

Quoting SCL767 (Reply 10):
When eligible passengers check-in with either LAN or TAM, the agents at EZE give them a personal invitation to utilize the new Salón VIP which is located in Terminal B, in front of Gates 9 & 10. Also oneworld frequent flyers traveling on AA, BA, IB, and LAN now have access to three clubs at EZE.

Do you work for LAN? Sometimes your responses are so robotic and corporate you've got to wonder. If not, LAN should hire you. I was not expecting from you a robotic canned response - I was just mentioning the fact their own site does not mention anything about it. Which is a shame, really. Most organizations relegate corporate sites to a second place and don't realize that their website sees more traffic everyday than the number of passengers they carry on a given single day.

[Edited 2013-02-12 08:03:29]
"Unattended children will be given espresso and a free kitten"
 
User avatar
auroralives
Posts: 86
Joined: Sat Nov 24, 2007 6:17 am

RE: First Star Alliance Lounge In Latin America

Tue Feb 12, 2013 5:29 pm

Quoting PDPsol (Reply 11):

Big Star Alliance presence at EZE:

LH to FRA
CM to PTY
AV/TA to BOG and LIM
UA to IAH and EWR
TK to IST

AC (via SCL) to YYZ currently 5-6 times per week
 
airbazar
Posts: 6874
Joined: Wed Sep 10, 2003 11:12 pm

RE: First Star Alliance Lounge In Latin America

Tue Feb 12, 2013 5:51 pm

Quoting A388 (Reply 12):
Okay, but how big is that really?

Big enough for a lounge 
If each of those airlines (including AC) have 40 J+F passengers per day, plus FF's flying in Y, that's 300 people per day using the lounge, easily. If you factor in that long haul passegers tend to use the lounge more than short haul passengers then *A could easily have more "lounge users" than either SkyTeam or OneWorld.
 
A388
Posts: 7175
Joined: Mon May 21, 2001 3:48 am

RE: First Star Alliance Lounge In Latin America

Wed Feb 13, 2013 5:20 pm

Thanks for the additional information DCAJet and Airbazar. In any case, good luck to the Star Alliance on their Latin presence. Now and in the coming years they will have the best product to offer in Latin America, together with LAN who of course is OneWorld.

A388
 
PDPsol
Posts: 1109
Joined: Fri Feb 20, 2004 5:09 am

RE: First Star Alliance Lounge In Latin America

Wed Feb 13, 2013 7:18 pm

Quoting A388 (Reply 16):
Thanks for the additional information DCAJet and Airbazar. In any case, good luck to the Star Alliance on their Latin presence. Now and in the coming years they will have the best product to offer in Latin America, together with LAN who of course is OneWorld.

No doubt South America is very important for Star Alliance and one can only assume they are working very hard to replace TAM in Brasil, as expected. EZE is a super-important destination for Star and this lounge is surely part of its efforts to develop the market. Star's primary global members, UA and LH, view Latin America as a key growth area.

Convincing AV and CM to join Star Alliance was a very big win for the group and they are pressing AV hard to develop O6 into a viable competitor in Brasil.
 
A388
Posts: 7175
Joined: Mon May 21, 2001 3:48 am

RE: First Star Alliance Lounge In Latin America

Wed Feb 13, 2013 8:36 pm

Quoting PDPsol (Reply 17):
Convincing AV and CM to join Star Alliance was a very big win for the group and they are pressing AV hard to develop O6 into a viable competitor in Brasil.

Yes, I think O6 will grow a lot in the coming years. Mr. Efromovic is one of the best business persons in the aviation industry today and he has a lot of capital. He turnt AV around and now AV is equal to its main competitor, LATAM. Both offer excellent inflight products (in some cases AV even surpassses them). The only difference is their size but looking at when AV started to grow and modernize (only a few years ago), it is the same development LAN went through so in a few years AV will gain a lot of ground in Latin America. Their next expansion and focus will be Brazil and O6 provides the keys.

A388

Who is online