visualapproach
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Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 7:52 am

... as the name to represent their domestic operations.

More info here:

http://www.virgin-atlantic.com/gb/en...-virgin-experience/little-red.html

[Edited 2013-02-28 23:58:29]
 
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EK413
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 8:03 am

"Little Red"...? That's far worse than RedQ...

EK413
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legacyins
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 8:26 am

Regarding the A320s they are using from EI, are they an all Y config with black leather seats?
 
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NZ107
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 8:39 am

Little Red?? What on earth.. I'd expect SRB and the team to come up with a better name than that. Even Virgin Red would have been better. Also makes me wonder what callsign they'll use.
It's all about the destination AND the journey.
 
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RWA380
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 8:39 am

I guess all the female references will keep coming from VS. I like the vision of those two words together, especially given the remakes and re-tellings pf little red riding hood have come out in the recent past, that depicts little red as a capable and smart lady. Quite clever in a couple of ways.

I enjoyed my first VS lady in late 1990 LGW-JFK, 747-200, G-TKYO named "Maiden Japan" another play on words, cool!
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warren84
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 8:40 am

Well they need to sort out their website sharpish; the Aberdeen page tells you how you can connect from the Rest of the World via Heathrow to...Edinburgh and the Manchester inbound flight schedule is just a copy and paste of the outbound  
Quoting visualapproach (Thread starter):

... as the name to represent their domestic operations.

More info here:

http://www.virgin-atlantic.com/gb/en...-virgin-experience/little-red.html

[Edited 2013-02-28 23:58:29]
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 8:46 am

Quoting legacyins (Reply 2):

According to the A320 seat map, yes the A320s are all Y. Doesn't say if leather or not

http://www.virgin-atlantic.com/en/gb...aboutus/ourfleet/index.jsp?type=17
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debonair
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 9:35 am

Quoting 777er (Reply 6):
According to the A320 seat map, yes the A320s are all Y.
http://www.virgin-atlantic.com/gb/en...-virgin-experience/little-red.html

"We've also named our aircraft to reflect our domestic destinations. Introducing: 'Maggie May' / Tartan Lassie'
/'Queen of the Cobbles' "
 
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Pellegrine
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 9:45 am

Why not just " V Red "  




I know, I know, I'm a branding genius.  
oh boy, here we go!!!
 
shuttle9juliet
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 9:49 am

I just cannot see this coming off.
Why not keep the Virgin Atlantic brand as it is more recognisable than "little red"
I hope he does well but it just seems a mad rush to start up and compete on an already pushed to the limits market, where the last competitor failed.

BA have and are continuing 767 services at peak times now during the summer season to both GLA and EDI , I would imagine they will be monitoring " little red's" fares too.

Most of the ex BMI punters now on BA are probably quite happy with their point system,lounges and one terminal in London.I doubt a lot of people can be bothered transferring from T1 to T3..

If SRB keeps his fares reasonable ( I believe it takes two years to break even)?? Then all the best to him, other than that, thanks for the extra option for commuting .
 
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817Dreamliiner
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 9:58 am

Is that seriously going to be the name?? Im hoping its Virgin Atlantic Little Red, rather than just Little Red on its own...
Please let me know... If you know this is the end of the world, Let me know... If you know the truth...
 
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SKAirbus
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 10:05 am

The press release says:

"Our new Little Red service will be operated by an Airbus A320, which will be leased from Aer Lingus. We will be flying in Virgin Atlantic livery, with our onboard product and services in keeping with what our passengers have come to expect on our long haul routes." So yes, they'll be in VS livery. Also the aircraft will be named:

'Maggie May'
'Tartan Lassie'
'Queen of the Cobbles'

Also, looking at the press release there seems to be scope for opening some domestic services to connect with long haul services from LGW. I wonder if this will happen?
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1400mph
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 10:08 am

Dear oh dear oh dear !

Only VS would entertain launching a new UK domestic operation to feed a minimal long-haul operation that competes with British Airways at LHR and Easyjet, Ryanair and Flybe at the other London airports.

Another nail goes in the VS coffin.
 
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817Dreamliiner
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 10:13 am

Quoting SKAirbus (Reply 11):
Also, looking at the press release there seems to be scope for opening some domestic services to connect with long haul services from LGW. I wonder if this will happen?

Gosh I hope so... But I guess that would be wishful thinking....      
Please let me know... If you know this is the end of the world, Let me know... If you know the truth...
 
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EK413
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 10:36 am

Would appear NZ & SA plan on code sharing on "Little Red" or what ever the airlines official name will be...

Virgin Atlantic Officially Launches Domestic UK “Little Red” Service and Codeshare Operation

Update at 0940GMT 01MAR13

Virgin Atlantic today (01MAR13) begins the promotion of its new domestic UK service, dubbed “Little Red”. As per 01MAR13 GDS timetable and inventory display, the airline has slightly tweaked its planned operation, which includes the addition of 4th daily London Heathrow – Manchester service upon launch on 31MAR13.

In addition, Air New Zealand will codeshare on all “Little Red” service in NZ4400 – 4499 flight number range, while South African Airways will display SA7651 – 7660 flight numbers on selected Little Red service. Updated schedule as follow.

http://airlineroute.net/2013/03/01/vs-domestic-s13/

EK413
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babybus
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 10:54 am

Does this mean that the UK domestic market is highly restricted?

Why doesn't AF or KL or LH try and get a hold of some of that market?

Just a thought but Little Red doesn't sound like an appropriate name for a domestic product or conducive to business travellers. Maybe VS should try and give up all the female references all the time and its focus on female cabin crew and seek some sexual balance.
and with that..cabin crew, seats for landing please.
 
LX138
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 11:02 am

I think it sounds great. Don't know what the negativity is about. Good name.

The reason it's not been called Virgin Atlantic (although there are some discrepancies on the website) is to distinquish the product from long-haul.
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anstar
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 11:03 am

Quoting shuttle9juliet (Reply 9):
Most of the ex BMI punters now on BA are probably quite happy with their point system,lounges and one terminal in London.

BA operate from 3 terminals at LHR.

I would have preferred Virgin Atlantic RED or something like that.... Virgin Atlantic little red just seems too long.
 
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CARST
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 11:11 am

Quoting Pellegrine (Reply 8):
Why not just " V Red "




I know, I know, I'm a branding genius.

On the one hand Nike might have a problem with that name. On the other hand a VR or Victory Red aircraft scheme might look good. SRB could earn some marketing money through this cooperation... ^^
 
Bongodog1964
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 11:19 am

"Little Red" sounds like a polite term for a period  

Looking at the VS press release, whilst it mentions the Virgin "rock and roll" spirit, I can't see anything in what they are offering to reflect it.
There is at l;east one significant area where the offering is very subs standard to BA - carry on bags. BA basically state that as long as your carry on meets the required size and you can lift it into the locker its ok. Virgin restrict it to 6kg, which is of little use for anyone on an overnight stay.
 
bthebest
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 11:20 am

Quoting legacyins (Reply 2):
Regarding the A320s they are using from EI, are they an all Y config with black leather seats?
Quoting 777er (Reply 6):
According to the A320 seat map, yes the A320s are all Y. Doesn't say if leather or not

'What's onboard' says: "Recline and relax on our comfortable leather seats"

Quoting 817Dreamliiner (Reply 10):
Im hoping its Virgin Atlantic Little Red, rather than just Little Red on its own...

From what is shown, it will be 'Virgin Atlantic Little Red' based on their logo. 'Little Red' is akin to 'Cityhopper' (KLM)
 
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Pellegrine
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 11:51 am

Quoting CARST (Reply 18):
On the one hand Nike might have a problem with that name. On the other hand a VR or Victory Red aircraft scheme might look good. SRB could earn some marketing money through this cooperation...

Hmm, I did a cursory search and didn't find any conflict. IMO Victory Red and V Red are too different to be in conflict, and used in different industries to boot.

I also like just plain "Virgin" (but that may be too close to Virgin Group for SRB's comfort if it fails), and "Baby Red".
oh boy, here we go!!!
 
jumpjets
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 12:11 pm

Quoting babybus (Reply 15):
Does this mean that the UK domestic market is highly restricted?

Why doesn't AF or KL or LH try and get a hold of some of that market?

Its open skies for EU operators to fly domestically within the UK - but to start new routs out of LHR they'd have to find the slots in the open market or give up some of their existing rotations out of LHR. Presumably they don't take up this opportunity because, in the same way the BA doesn't operate domestically in France Germany etc, the returns aren't there to be made.
 
theaviator380
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 12:29 pm

Ticket price doesn't look little   I tried just being curious, MAN-LHR return came about £99.00 for weekend trip in April !

BMI used to have decent fares on this sector if I am not wrong.

LCC should start on this route in near future.
 
Bongodog1964
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 1:11 pm

Quoting TheAviator380 (Reply 23):
Ticket price doesn't look little I tried just being curious, MAN-LHR return came about £99.00 for weekend trip in April !

BMI used to have decent fares on this sector if I am not wrong.

LCC should start on this route in near future.

Once VS have paid APD of £13 on each sector, and airport charges, the amount left for them has significantly reduced. I doubt that £99 covers their costs for a return flight MAN-LHR

No LCC will look at a route into LHR, the feesa re too expensive and turnrounds too long.
 
1400mph
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 1:34 pm

Quoting jumpjets (Reply 22):
the returns aren't there to be made.

Bingo.

Unfortuanately they were not there for BD and unfortunately they will not be there for VS.

VS again is more driven by its rather tired aim of competeing against a relatively much matured BA than securing its own rather shaky future in areas that 'really' matter. I'm afraid UK domestic is not it.

If VS cant fill a daily handful of cherry picked blue ribbon routes from one of the most affluent airports in the world without feed then thay are in big trouble.
 
rutankrd
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 1:42 pm

Quoting TheAviator380 (Reply 23):
Ticket price doesn't look little   I tried just being curious, MAN-LHR return came about £99.00 for weekend trip in April !

BMI used to have decent fares on this sector if I am not wrong.

LCC should start on this route in near future.

Afraid that's the political will at work.

Central government policy is to drive domestic air travel out of business through taxation.

The problem is from Manchester and points north air travel remains time competitive and will remain so for at least another decade and a half.
 
davidho1985
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 1:50 pm

Quoting LX138 (Reply 16):
I think it sounds great. Don't know what the negativity is about. Good name.

The reason it's not been called Virgin Atlantic (although there are some discrepancies on the website) is to distinquish the product from long-haul.


Livery will be same as Virgin Atlantic

[Edited 2013-03-01 05:52:45]
 
PIEAvantiP180
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 2:08 pm

Quoting EK413 (Reply 14):

I'm sure once DL-VS code share gets implemented later this year we will see a DL code on these flights. And speaking of DL-VS code share does anybody have a timeline when it should begin?
 
UAL777UK
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 2:09 pm

Well good luck to Little REd in this market, i wish them all the best, they are going to need it in this market.

I for one will be giving them a try out in the not too distant future.
 
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Richard28
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 2:09 pm

Quoting 1400mph (Reply 12):
Only VS would entertain launching a new UK domestic operation to feed a minimal long-haul operation that competes with British Airways at LHR

Dont forget that VS will also feed the Delta network once that joint venture gets underway, and possibly skyteam in the future too.

Quoting 1400mph (Reply 25):
Unfortuanately they were not there for BD and unfortunately they will not be there for VS.

Remember that BD hardly had any long haul netwrok out of LHR, so it was a shorthaul network feeding either further shorthaul (little profit) or other star carriers longhaul (where the profit was).

This, i think, is very different, as VS will be able to pick up profit extra longhaul demand, and the associated ptrofit connected to this (where BD could not).
 
kl911
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 2:10 pm

I think it sounds good. Got an email today and I like the logo etc.
 
Bongodog1964
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 2:19 pm

Quoting LX138 (Reply 16):
The reason it's not been called Virgin Atlantic (although there are some discrepancies on the website) is to distinquish the product from long-haul.

Why, when the website clearly states that bagagge allowances will be the same as Virgin Atlantic, the benefits of transferring to long haul are emphasised etc would you want to distinguish it from long haul. SRB has made his fortune from exploitation of the word Virgin, its made him literally billions, Virgin UK would have been more logical and less confusing. Some passengers are not very bright, they might not realise that the "Little Red" desk is the right place to check in for their Virgin flight to LHR.
 
vfw614
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 2:24 pm

Come on guys, it is not the airline's name, it is just the name of the domestic product.
 
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SKAirbus
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 2:45 pm

Quoting vfw614 (Reply 33):
Come on guys, it is not the airline's name, it is just the name of the domestic product.

Exactly the press released said that the aircraft will be in Virgin Atlantic livery. Little Red is essentially the VS equivalent of BA's Shuttle product, just slightly less conservatively named  
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GCT64
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 2:55 pm

Quoting Bongodog1964 (Reply 19):
BA basically state that as long as your carry on meets the required size and you can lift it into the locker its ok. Virgin restrict it to 6kg, which is of little use for anyone on an overnight stay.

Very poor decision by Virgin, if they actually enforce it (difficult to see how they will as most people will be going straight to the gate having pre-printed their boarding card at home - unless they want to go all aggressive and Ryanairy). I don't carry any clothes nor do I use a heavy roller bag when I travel LON-EDI and my not very large backpack (laptop, cables, a few bits of paperwork, ipod/headphones etc.) comes out well over 6kg. Observing what is carried by my fellow travellers, it will essentially make the service unusable for those travelling for day / short business trips.

Neither of the competitors, BA and EZY, restrict the weight you can carry just the size.

[Edited 2013-03-01 07:00:12]
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anstar
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 3:00 pm

Quoting TheAviator380 (Reply 23):
Ticket price doesn't look little I tried just being curious, MAN-LHR return came about £99.00 for weekend trip in April !

99 is cheap for a return flight that includes a snack and a bag etc.

Quoting 1400mph (Reply 25):
f VS cant fill a daily handful of cherry picked blue ribbon routes from one of the most affluent airports in the world without feed then thay are in big trouble.

Problem is if they want to grow from the "couple" of routes which at last time I counted they had 23 long haul departures ex lhr daily, then they need to have some more feed as they have obviously matured in the amount of P2P traffic they can attract at LHR.

Now I am sure VS know exactly how much traffic they have been putting on BA and BD domestic previsouly and now these will automatically go onto VS at probably a lower cost thatn what BA charge. Now all VS need to do is attract a few more pax to their long haul and get a few P2P pax and I can see it working for them.

NZ & SAA codeshares are already in place... I expect DL to follow soon.
 
alfa164
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 3:10 pm

At least the didn't call it "Little Virgin"...
 
UAL777UK
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 4:09 pm

Quoting anstar (Reply 36):
NZ & SAA codeshares are already in place... I expect DL to follow soon.

I wonder if UA might be in place soon as well?
 
26point2
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 5:07 pm

Little Red...sort of like little TED.
 
mpsrent
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 5:19 pm

Quoting alfa164 (Reply 37):

Now that's funny!

Great nickname.
 
aamd11
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 5:21 pm

Quoting TheAviator380 (Reply 23):
MAN-LHR return came about £99.00 for weekend trip in April !

Their website offers "lowest fares which start from £99" on Little Red... That's as good as it gets, thus far.

Quoting SKAirbus (Reply 11):
Also, looking at the press release there seems to be scope for opening some domestic services to connect with long haul services from LGW. I wonder if this will happen?

Unlikely, in my opinion.

I suspect they are offering you the possibility to connect between airports on Little Red services to/from LHR, similar to BA who will offer some connections that involve a transfer between the airports... can't see them launching domestic LGW services to connect to their bucket & spade operation at LGW.

MAN-LGW is wide open right now with BA leaving the route, but I somehow doubt VS will jump into that route... on the Scottish routes, there's more than just BA to compete with at LGW. Little Red, in my opinion, is only there to serve the feed they used to get from BD at LHR. Nothing more than that. Perhaps, if they do well with EDI/ABZ, maybe they'll add GLA off their own back but I just don't see how much more domestic service they could feasible add.

Just my two pence.
 
PA515
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 5:57 pm

Quoting babybus (Reply 15):
Just a thought but Little Red doesn't sound like an appropriate name for a domestic product or conducive to business travellers. Maybe VS should try and give up all the female references all the time and its focus on female cabin crew and seek some sexual balance.

Nah. I see an ad campaign featuring Branson as a business traveller and the song;
"Hey, Little Red riding hood, you're everything that a big bad wolf could want .......

PA515
 
anstar
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 6:06 pm

Quoting 26point2 (Reply 39):
Little Red...sort of like little TED.

Except TED was the name of the airline - Little Red is NOT the name of the airline.

The airline is Virgin Atlantic and the domestic services are called "Little Red". Just as British Airways call their domestic services "shuttle"
 
Auchmithie
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 6:23 pm

Three year lease on the EI birds.
Three years until the slots can be used for longhaul.
Three years until bye-bye Little Red.
 
drgmobile
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 6:31 pm

Quoting shuttle9juliet (Reply 9):
I just cannot see this coming off.
Why not keep the Virgin Atlantic brand as it is more recognisable than "little red"
I hope he does well but it just seems a mad rush to start up and compete on an already pushed to the limits market, where the last competitor failed.
Quoting 1400mph (Reply 12):
Only VS would entertain launching a new UK domestic operation to feed a minimal long-haul operation that competes with British Airways at LHR and Easyjet, Ryanair and Flybe at the other London airports.

Another nail goes in the VS coffin.

Ahhh, did you forget about all the feed from Delta and other SkyTeam partners once that relationship is cemented? A lot of Star Alliance devotees were disappointed to see the loss of BMI because of the regional routes it afforded out of London.
 
n729pa
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 6:51 pm

...if they serve chicken on board....would it be "Little Red Rooster"?
 
MCO2BRS
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 7:33 pm

Is it possible we could see them expanding into Europe in the next few years?

Its about time they got some feed into their long haul network.

Cheers,

MCO 2 BRS
 
LX138
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 7:36 pm

Quoting Bongodog1964 (Reply 32):
Why, when the website clearly states that bagagge allowances will be the same as Virgin Atlantic, the benefits of transferring to long haul are emphasised etc would you want to distinguish it from long haul. SRB has made his fortune from exploitation of the word Virgin, its made him literally billions, Virgin UK would have been more logical and less confusing. Some passengers are not very bright, they might not realise that the "Little Red" desk is the right place to check in for their Virgin flight to LHR.

Ok so to clarify more clearly, they would want to distinquish it from the long haul product because on short haul you won't be getting:

- AVOD
- Premium classes of service
- Similar level and service of catering

This is what SQ do, and are very good at doing it, non-core shorthaul is done via Silk Air and there is no product confusion.

I don't know about baggage rules etc but as long as a thru-checked customer has the same rule from the start that's all that matters.

I don't think - even based on what the website says, the livery has been finalised - yes it's going to be a loose VS livery but will it have Virgin Atlantic written on the side of Little Red or something with both? Won't know until later.
StarWorld Team - The ultimate airline alliance
 
alfa164
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RE: Virgin Atlantic Domestic Introduces "Little Red"

Fri Mar 01, 2013 7:53 pm

It would have been called "Little Red Virgin", but there were ethinic concerns...  

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Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos