cambridgeflyer1
Topic Author
Posts: 41
Joined: Fri Jun 01, 2012 10:23 am

Qantas, 'Spirit Of Australians'

Sat Mar 16, 2013 10:25 am

I noticed recently that VH-OQG now wears the slogan 'Spirit of Australians', rather than the more familiar 'Spirit of Australia'.

Is this going to be rolled out across the fleet now and does anyone else know of any other Qantas aircraft with this slight change?

Cambridgeflyer.
 
Flyingsottsman
Posts: 598
Joined: Mon Oct 25, 2010 12:32 pm

RE: Qantas, 'Spirit Of Australians'

Sat Mar 16, 2013 10:28 am

I havent noticed this nor heard of this rebranding, if they are going to do this then they have kept it very quiet.
 
ozglobal
Posts: 2536
Joined: Tue Nov 09, 2004 7:33 am

RE: Qantas, 'Spirit Of Australians'

Sat Mar 16, 2013 10:29 am

When all's said and done, there'll be more said than done.
 
cambridgeflyer1
Topic Author
Posts: 41
Joined: Fri Jun 01, 2012 10:23 am

RE: Qantas, 'Spirit Of Australians'

Sat Mar 16, 2013 11:33 am

Quoting OzGlobal (Reply 2):

That'll explain it then. Thanks!

That video has been on since June and I've only seen 2 planes with it on now. I guess they just wait until scheduled maintenance to add the 'NS'.
 
qf002
Posts: 3126
Joined: Tue Jul 05, 2011 11:14 am

RE: Qantas, 'Spirit Of Australians'

Sat Mar 16, 2013 11:49 am

It's not being rolled it fleet wide.

In addition to the A380 and 738, there was a 744 also in the adjusted livery as part of the Olympic team sponsorship (though I think that said something like 'The Spirit of the Australian Team").

The whole thing was just part of a big social media driven campaign that has long since passed. I don't think the new marketing concept was particularly well received, hence why we haven't seen any progress/new ads etc.
 
TN486
Posts: 388
Joined: Mon Jul 28, 2008 11:08 am

RE: Qantas, 'Spirit Of Australians'

Sat Mar 16, 2013 11:49 am

Quoting cambridgeflyer1 (Reply 3):
That video has been on since June and I've only seen 2 planes with it on now. I guess they just wait until scheduled maintenance to add the 'NS'.

My understanding is it is a limited promotion, with the ac that have "NS" on them sporting thousands of names of Australians on the fuselage.
remember the t shirt "I own an airline"on the front - "qantas" on the back
 
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EK413
Posts: 4392
Joined: Sat Nov 29, 2003 3:11 pm

RE: Qantas, 'Spirit Of Australians'

Sat Mar 16, 2013 1:48 pm

Quoting qf002 (Reply 4):

Is this ad campaign your referring to...

http://m.youtube.com/watch?v=9-sYvvS7aOA

EK413
Good evening, ladies and gentlemen. We are tonight’s entertainment!
 
qf002
Posts: 3126
Joined: Tue Jul 05, 2011 11:14 am

RE: Qantas, 'Spirit Of Australians'

Sat Mar 16, 2013 2:27 pm

Quoting EK413 (Reply 6):

Yes, plus the second link OzGlobal posted. It seemed to fizzle out pretty quickly last year although they're still using the slogan on their website as part of their big overhaul programme.
 
calvo747
Posts: 10
Joined: Mon Dec 31, 2012 12:13 pm

RE: Qantas, 'Spirit Of Australians'

Sat Mar 16, 2013 10:44 pm

wasn't the best campaign, the add was boring. I was a big fan of the children's choir, and the song " i still call Australia home" people could relate to it.
 
AA94
Posts: 654
Joined: Fri Aug 19, 2011 1:37 am

RE: Qantas, 'Spirit Of Australians'

Sat Mar 16, 2013 11:19 pm

I wasn't really a fan of this social media push.

Of course, I'm not from Australia, but I felt that "Spirit of Australia" was a really nice slogan, but "Spirit of Australians" just felt awkward and sort of forced. If it ain't broke, don't fix it.
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