Triple7Lr
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WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 2:51 pm

It's definitely geared towards business customers. I'm not sure if I like it, don't get me wrong the ad is nice and clean. But it seems like they're changing their identity and taking a more legacy approach. There's a link in the article to watch it.


http://mediadecoder.blogs.nytimes.co...ising-effort/?partner=yahoofinance

I think DL still has the best advertising in the US.

[Edited 2013-03-19 07:54:25]
 
EricR
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 3:54 pm

I think WN finds itself in a very unique situation at the moment. It is wedged between ULCCs and legacies. Their labor costs are no longer the lowest in the industry, so they cannot lure customers by offering the lowest fares. WN now has to make the transition from a no-frills carrier to one which offers just enough frills to lure higher yielding business customers. The key for WN is adding the right balance of frills to attract high yielding business customers while simultaneously keeping costs at a minimum.

I think they are better positioned than the legacies from this respect. It is difficult for legacies to pull back on premium services or frills without facing a backlash from premium customers or FF's. However, WN is in the advantageous position of expanding the frills it offers to passengers as long as they are smart about it. They need to make sure the added costs of additional frills can be absorbed by higher fares. I think this is one area where the legacies made a miscalculation in their business plans.....too much frills without capturing the appropriate levels of revenue.

The change in WN's advertising is just part of their slow migration towards enhancing their product to better compete with the legacies, and lure their higher yielding passengers.
 
san88
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 4:04 pm

Direct link to the new AD

http://youtu.be/IKVxuBeEQTc
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Italianflyer
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 4:45 pm

I like it....it's warm, emphsizes the practical and does not promise the moon. It is totally congruent to their product and speaks to their business demo: entrapanuers, field sales people, indipendent contractors/consultants, etc. Their future is with FF's who travel domesticly and work with limited travel budgets.
 
av8orwalk
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 4:56 pm

I actually kinda love it!

Great job, WN.

Cheers,
Drew MCO
The safest place to be in an airplane crash is on the ground.
 
mcdu
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 5:01 pm

I haven't see a WN crew with any of the uniforms featured in the ad. The pilots are all sporting leather jackets, no hats and the FA's wear stuff that makes them look like they should be chasing foul balls at an MLB game.

The commercial is pretty lame. Everyone is moving forward, time waits for no one. Southwest still doesn't serve large areas of the country that the legacy carriers do with their express product. They lack transcon nonstops that business travelers use and if they did the product is not comparable to what the competition is offering.

Perhaps now that they are self declared "largest" then they can stop claiming to be the poor airline that needs a handout in slots and gates.
 
jsnww81
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 5:32 pm

I had to turn it off as soon as I realized they were using Fun.'s "What Do I Stand For" in the background. In the past 10 years I don't think another song has come out that I hate more. For no good reason - I just absolutely can't stand it.

Personal opinion aside, this is just another step in Southwest's evolution. As much as I hate the song, "What Do I Stand For" is a good moniker for them right now. They are very much trying to figure out who they're going to be and how they're going to be positioned. I grew up in Dallas in the 1980s and have fond memories of flying WN on intra-state hops. I hardly recognize this massive airline that flies to LGA, BOS, ATL and MSP. That being said, this ad doesn't over-promise, which is one thing Southwest has always been very, very good at - consistent service delivery.

Quoting mcdu (Reply 5):
Perhaps now that they are self declared "largest" then they can stop claiming to be the poor airline that needs a handout in slots and gates.

Have to agree. I have a great deal of respect for Southwest, but they continue to overplay the "scrappy underdog" card whenever it suits them. Scrappy underdog they ain't anymore.
 
sdoyon
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 6:17 pm

Quoting jsnww81 (Reply 6):
Personal opinion aside, this is just another step in Southwest's evolution. As much as I hate the song, "What Do I Stand For" is a good moniker for them right now. They are very much trying to figure out who they're going to be and how they're going to be positioned.

Just so the correct info is out there, the name of the song is "Some Nights"

As for the ad itself, I really like it. It presents WN in a more "grown up" way without being stuffy.

[Edited 2013-03-19 11:18:14]
 
Cubsrule
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 6:19 pm

Quoting jsnww81 (Reply 6):
They are very much trying to figure out who they're going to be and how they're going to be positioned.

I think they know, actually: WN wants to be the carrier of choice in markets where it is big or, preferably, biggest - Baltimore, Saint Louis, Nashville, Austin, etc. That explains a lot of the cuts we've seen like the very short flights, which don't cater to O&D, and northeast-Florida, as well as the adds of BOS, EWR, DCA, etc.
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seven3seven
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 6:31 pm

Quoting Cubsrule (Reply 8):
That explains a lot of the cuts we've seen like the very short flights, which don't cater to O&D

Actually they cut routes which have very little O and D.

And once again MCDU is like the kid in class who didnt get invited to the party.
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wwtraveler99
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 6:34 pm

Quoting mcdu (Reply 5):
Perhaps now that they are self declared "largest" then they can stop claiming to be the poor airline that needs a handout in slots and gates.

Bitter party of one your table is ready.

Wow so Southwest is not allowed to present a case to gain access to airports they would like to serve. But yet all the legacy carries can ask and nothing is wrong with that. USair has how many slots at DCA? But they still request for the DCA-OKC slot. What they dont have enough? But i suppose in your eyes this is ok? Better that a legacy get the slot than WN, or B6 and anyother non-legacy carrier?


WW
 
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zippyjet
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 6:38 pm

I haven't seen them yet and even when I do, I'll probably take the 5th. and not opine. Besides the wanted results for a company, another barometer regarding the popularity or lack thereof a commercial is to check out the commercial blog review sites, Facebook, Twitter and there's one go to site for finding out the likeability of a commercial.
http://www.commercialsihate.com

disclaimer: The listing of the above site has no personal bearing on my opinions. I'm putting it out there for fun!
I sure as heck hope none of our commercials merrit a thread on this site. And for the non-av site I'll do a thread on the commercials I hate and luv!   
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mcdu
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 6:46 pm

Quoting WWTRAVELER99 (Reply 10):
Wow so Southwest is not allowed to present a case to gain access to airports they would like to serve.

WN has used the "woe is me, we are just a little airline that needs access to those slots" argument for a very long time. As the largest "domestic" carrier they should take a back seat in slot awards to airlines like B6, Spirit and VX.

WN is saying in this ad that they are the biggest. Should WN be required to give up gates/slots to the legacy carriers in locations that the legacies might be interested in adding service? You would think that is unfair I suppose? As,e logic you are using for the gifting of slits to the nations largest "domestic" airline.

The ad is really awful. They could be selling cell phone service, insurance, GE corp or some other entity that is proclaiming to be moving forward. Maybe next they will try "rising". That was also a smash hit
 
sdoyon
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 6:52 pm

Quoting mcdu (Reply 12):
WN is saying in this ad that they are the biggest. Should WN be required to give up gates/slots to the legacy carriers in locations that the legacies might be interested in adding service? You would think that is unfair I suppose?

Seeing that a) for the most part, WN does not operate in slot constrained airports and b) when they are, they have few slots, this point is moot.

For example:
- DCA: 15 slots (including FL)
- LGA: 27 slots (including FL)

Why would they be "forced to give up" slots when they are one of the smallest players at each airport? They want more because they clearly can make $$$ with more slots, and when slot proceedings happen, OF COURSE they're going to bid. Hello free market, this is capitalism.


I'm sorry, but your logic is severely flawed.
 
Cubsrule
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 7:22 pm

Quoting mcdu (Reply 12):
Should WN be required to give up gates/slots to the legacy carriers in locations that the legacies might be interested in adding service? You would think that is unfair I suppose? As,e logic you are using for the gifting of slits to the nations largest "domestic" airline.

At any slot controlled airport where WN has more slots than a legacy who wants to increase service, I'll agree that WN should give up the slots. There are no such airports.

At any airport with no available gates where WN has more gates than a legacy who wants to increase service, I'll agree that WN should give up the gates. There are no such airports.

At any slot controlled airport where UA has more slots than WN, I'll agree that UA should give up the slots. Those airports would include EWR, DCA, JFK and LGA.

At any airport with no available gates where UA has more gates than WN, I'll agree that UA should give up the gates. Those airports would include ORD, DEN and LAX.

That wasn't very hard.
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AeroWesty
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 7:34 pm

They might as well change the name of the airline to «southwest.com» if that's how they're going to continue to display their trade name in commercials.
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MaverickM11
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 7:43 pm

It's a nice enough ad I suppose, but the real question is how does all that mumbo jumbo translate into reality? How are you as an airline going to take me forward?
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PHLBOS
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 7:59 pm

With regards to the new ad, I'm somewhat torn. While I certainly agree that WN of 2013 is certainly not the WN of 1993 in terms of overall network & dynamics; that said, the older-humor oriented commericals still have a sense of uniqueness and now somewhat a sense of now-heritage. If WN is indeed discontinuing making and/or airing the old-style commericals, I personally, will miss them.

Maybe WN can do what Geico insurance does w/its commericals; air 2 or 3 different style ads concurrently, each aimed at various audiences/demographics.
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FWAERJ
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 9:33 pm

Working in advertising and being an Apple fanboy (though my phone is an exception), I have to say this: It reminds me a lot of the famous Apple "Here's To The Crazy Ones" advertisement, which was also done by TBWA/Chiat/Day. Here's a link to the Apple ad: http://www.youtube.com/watch?v=cFEarBzelBs

The differences between the Apple and WN ads are simple: Color instead of black & white, normal people instead of celebrities, and Fun.'s "Some Nights" (which I happen to think fits WN very well) instead of classical production music. Everything else is along the same lines. And as is usually the case with TBWA/Chiat/Day (which also was a finalist for the UA business that went to mcgarrybowen in the end), this is high-quality work.
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zippyjet
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 10:03 pm

Quoting Cubsrule (Reply 15):

W

Quoting PHLBOS (Reply 18):

I like your idea! Interestingly enough Allstate also runs the two types of adds. Our comedy spoof adds are cool and should be continued with the new campaign. I got to view the new commercial on SWA Life. Couldn't get audio but was impressed with the commercial nonetheless. I liked the ballerina and the baby was cute. And from a self interest point I hope we keep the other commercials because many of them feature us. I want my 15 minutes of fame, of course this is pending good behavior.   
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737tanker
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RE: WN Changing Ad Campaign For Better Or Worse?

Tue Mar 19, 2013 11:37 pm

Quoting mcdu (Reply 5):
I haven't see a WN crew with any of the uniforms featured in the ad. The pilots are all sporting leather jackets, no hats and the FA's wear stuff that makes them look like they should be chasing foul balls at an MLB game.

The Pilot in that ad is actually wearing the official uniform. Some guys do wear it, mine stays in the closet. The uniform that the F/A is wearing is the new F/A unoform that is one of the options. I'm seeing more F/As wearing that uniform everyday.
 
Silver1SWA
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 12:07 am

Quoting mcdu (Reply 5):
I haven't see a WN crew with any of the uniforms featured in the ad. The pilots are all sporting leather jackets, no hats and the FA's wear stuff that makes them look like they should be chasing foul balls at an MLB game.

When was the last time you saw a WN crew?

Quoting seven3seven (Reply 9):
once again MCDU is like the kid in class who didnt get invited to the party.

No kidding. And apparently doesn't keep up with the current happenings at WN and bases the bashing on the old Southwest.

Quoting WNCrew (Reply 21):
I LOVE the new ads! I can be FUNLuving on the plane, I don't need it to be in a commercial. I think the image is where we NEED to go to survive,,, the days of polos and shorts and white tennis shoes needs to be over.

I dunno. I'm torn. I'm all for changing with the times and heading in a direction for a healthy future. But it's hard to see a piece of their identity go away every day.
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
 
WNCrew
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 12:46 am

Quoting Silver1SWA (Reply 23):
But it's hard to see a piece of their identity go away every day.

...but everyone seems to forget that as of around '80 everyone wore full 3-piece suits!!! It was hot pants, then formal wear (several variations), THEN casual wear in the 90's.. it's not as if SWA has always been tacky-wear. For many years we wore dressy uniforms, if not dressy then at LEAST coordinated and polished.
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
 
Silver1SWA
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 12:52 am

Quoting WNCrew (Reply 24):

Quoting Silver1SWA (Reply 23):
But it's hard to see a piece of their identity go away every day.

...but everyone seems to forget that as of around '80 everyone wore full 3-piece suits!!! It was hot pants, then formal wear (several variations), THEN casual wear in the 90's.. it's not as if SWA has always been tacky-wear. For many years we wore dressy uniforms, if not dressy then at LEAST coordinated and polished.


Whoa! Haha...I know. I've spoken to folks who have been around a while. I'm speaking more generally. The uniform changes is just one example.  
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
 
mcdu
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 2:45 am

Quoting Silver1SWA (Reply 21):
When was the last time you saw a WN crew?

See them quite often in DEN and around LAX. Flag ties, leather jackets, tennis shoes and polos. In fact last month I was at our training center for a check ride. Southwest stays at the same hotel. Can't miss them even if I tried, and I do try.
 
Cubsrule
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 2:47 am

Quoting mcdu (Reply 24):
See them quite often in DEN and around LAX. Flag ties, leather jackets, tennis shoes and polos. In fact last month I was at our training center for a check ride. Southwest stays at the same hotel. Can't miss them even if I tried, and I do try.

I don't mean to start a flame fest, but why does it matter? Pilots spend most of their time locked up in a cage at the pointy end of the aircraft where I can't see them. Who am I to say that they can't fly in their underwear if they like?
I can't decide whether I miss the tulip or the bowling shoe more
 
9lflyguy
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 5:40 am

Great ad WN. I love what they are becoming. Its kinda like Legacy with a twist. And that's wha.t WN and us as passengers need. WN is growing up. Expect more of this. Excellent song choice as well. Some Nights by Fun is one of my favorite songs.
319 320 321 722 732 733 734 735 737 738 739 752 753 763 772 CR2 CR7 CR9 DHA D8B D8C D95 145 170 175 190 M82 M88 M90 S340
 
jethawk
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 6:15 am

They can try all they want, but WN just will never be able to beat Delta's "Keep Climbing" series
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allegiantflyer
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 6:58 am

I think this ad just has to many parts i it that where influenced by the UA adds.For this reason i really wont even try to like it as WN cant even find their own way to advertise,so they steal ideas. Im saying this as a neutral not a hater of WN,although they aren't the image they use to be. Also i think WN is starting to advertise more again because now that AA is putting out more commercials more often. Coming from a person who lives in suburban Arizona, the only airline advertisements i saw for the past 3 years have been WN when other airlines started putting out other advertisements i never got to see them because they dont even try to advertise here. But i would say in the last 6-5 months the WN ads have cut down to just about nothing, i havent seen one on TV for awhile. Than a merger was announced and AA put out a ton of commercials nationwide,including here. (this is coming from a 14 year old) my friends started flying on AA rather than WN because they saw advertisements and their parents did the booking because lets be honest, the majority of the people don't know much about the airline industry so they probably don't even know the name of more than a handful of airlines,so when they see propaganda they book it. in conclusion im saying that WN has changed alot in the past 5 years and they aren't what they use to be anymore. I use to be excited to listen to funny jokes by flight attendants and not have to connect in a hub city. Now employees rarely say something funny, and they started making a hub network or what they call a "focus city"also they added a totally ugly interior with an extra row. for these reasons Southwest has turned into just "One of the other guys" when it comes to flying for me . Now that AA has started advertising more than they have i think that they have noticed a decline in ticket sales so they started what they use to do,maybe its because they are afraid that after the merger that people will start noting they aren't what they use to be stop flying? I personally never understood why people want to fly cross country on a 73G when they could take a wide body or at least 757. Anyways im done with my ranting tonight. Have a good wednsday  
 
msp747
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 1:53 pm

Quoting jethawk (Reply 27):
They can try all they want, but WN just will never be able to beat Delta's "Keep Climbing" series

Those are great ads. I love the campaign. It doesn't hurt when you have Donald Sutherland doing the narrating.

I have to admit, I was surprised the first time I saw the new WN ad. It did seem like they were trying to act more like a legacy carrier. Then again, WN has changed a lot over the past few years and changing the commercials isn't a bad thing.

Quoting EricR (Reply 1):
Their labor costs are no longer the lowest in the industry, so they cannot lure customers by offering the lowest fares

Correct me if I'm wrong, but I don't think labor costs at WN have been at the levels of a typical low cost carrier for quite some time. I think WN has always paid better thanks to their strong union presence. I just think they offset their costs by growing at a very fast pace for years and cutting costs on everything else. Now that they are a coast to coast airline, it's harder to grow at a pace like that
 
barney captain
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 2:51 pm

Quoting mcdu (Reply 24):
See them quite often in DEN and around LAX. Flag ties, leather jackets, tennis shoes and polos. In fact last month I was at our training center for a check ride. Southwest stays at the same hotel. Can't miss them even if I tried, and I do try.



Nice.


Curious since we haven't had DEN overnights since the base opened in October of last year. So I'm not sure who you were attempting to "miss". Additionally, we are hardly the only airline wearing leather jackets, and I haven't seen a "polo" in a very long time.

[Edited 2013-03-20 08:02:47]
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phxa340
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 3:22 pm

Quoting mcdu (Reply 24):

Ok , now I am wondering how WN has hurt you in such a bad way. I think WN is walking a fine line with these commercials. They have a loyal customer base and need to be careful of isolating them. The majority of Business travelers have and will always prefer a legacy carrier as they offer a biz class and international travel. Personally , no matter what WN does I will always enjoy the crews I get as I have yet to get a bad one. Either way WN is just fine - albeit with slightly more challenging times ahead.
 
Cubsrule
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 3:33 pm

Quoting phxa340 (Reply 31):
The majority of Business travelers have and will always prefer a legacy carrier as they offer a biz class and international travel.

Maybe, but the vast majority of business travel isn't international, and if it's a 50 seater (or probably even a CR7) versus mainline, I'll take the mainline aircraft. They are so much more comfortable, and I won't have the 20 minute wait for my bag to be brought around.

Most frequent WN travelers have a "backup" legacy of choice for travel to cities not served or not well-served by WN, but few business travelers in large WN cities--which don't tend to be mega-hubs--can be loyal to a single carrier regardless of whether the carrier of choice is WN or a legacy.
I can't decide whether I miss the tulip or the bowling shoe more
 
EricR
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 3:34 pm

Quoting msp747 (Reply 29):
Correct me if I'm wrong, but I don't think labor costs at WN have been at the levels of a typical low cost carrier for quite some time. I think WN has always paid better thanks to their strong union presence. I just think they offset their costs by growing at a very fast pace for years and cutting costs on everything else. Now that they are a coast to coast airline, it's harder to grow at a pace like that



Correct. I was referring to how they compared against legacy carriers since WN has been making modifications to their business plan to attract higher yielding business passengers from legacy carriers.

There is an interesting site that compares airline costs by carrier. The data is a little old, but shows trends from 2002 to 2010.

http://www.airlinefinancials.com/airline_data_comparisons.html
 
mcdu
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 6:17 pm

Quoting seven3seven (Reply 9):
And once again MCDU is like the kid in class who didnt get invited to the party.

When were personal attacks allowed on this forum? We couldn't say "battery" on the 787 thread yet this drivel gets through?

The ads that WN have created are to try to make everyone forget about the bags fly free campaign. Reason being is that the bag fees are on their way.

As to not seeing WN at the hotel in Denver, those must have been impostors staying the hotel near our training center. Or maybe they were crews that were laying over due to an irrops? Or do you guys not have irrops?

I don't care what costume the WN crew wear. Personally I think the sneakers, polos and shorts look bad and not a fan of the ties and bomber jackets. That is just my opinion and what I see most every WN crew wearing. My beef is that they didn't include the real WN uniform in the advertising. What they presented were professional looking uniforms when in reality you get a summer camp and O club outfits in real life. Sell one image, deliver another. Just more of the contradiction that is WN.
 
airliner371
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 7:30 pm

Quoting mcdu (Reply 34):
What they presented were professional looking uniforms

You can say what you want, the formal uniforms are becoming much more common.

Quoting mcdu (Reply 34):
Just more of the contradiction that is WN.

And when you say stuff like this, your argument is thrown out.
 
XT6Wagon
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 8:11 pm

I think a certain person would complain if WN pulled up and started throwing gold bars on his lawn. We'd hear a rant about the level of flatness of his lawn being ruined while completely ignoring the million dollars of gold.

WN has long had a large % of their customers being people who fly for work and not pleasure. This new focus on them is a response to the market forces that make it worth while to chase every last one of them. FF programs at the legacies are getting harder to earn status, perks are lower, and service is not the same. Mergers are breaking loyalty to a name. Other airlines cutting unprofitable routes and downsizing others mean more opportunities.

Lets not forget that this is likely a warmup. WN (and others) likely smell blood in the water with the AA/US merger. I'm sure they expect a good many loyal FF passengers to be broken loose from both airlines as the merger progresses.
 
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cjg225
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 10:00 pm

Saw the ads in question last night while watching NCAA Tournament coverage. I wasn't particularly impressed.

Right off the bat, I knew it was a WN ad, but it just seemed... wrong. What I was seeing and hearing does not match my idea of Southwest.

I'll admit, I do not like WN much. But, I do respect their success and some decisions they've made (as a supply chain person, their ability to operate effectively with just a single aircraft platform makes a great case study). I also think they do well with their target segments. This ad... makes me question that. It came across like WN is trying too hard to be another airline.

As others have said, DL has far and away the best ad campaign running amongst the airlines in the States. They continue to knock it out of the park with each successive Keep Climbing ad.
Restoring Penn State's transportation heritage...
 
barney captain
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RE: WN Changing Ad Campaign For Better Or Worse?

Wed Mar 20, 2013 11:04 pm

Quoting mcdu (Reply 34):
As to not seeing WN at the hotel in Denver, those must have been impostors staying the hotel near our training center. Or maybe they were crews that were laying over due to an irrops? Or do you guys not have irrops?

Sure. But we use two hotels close to the airport for irregular ops. The hotel near your training center is only listed as a third alternate. Sorry our perceived presence is such an irritant to you.

[Edited 2013-03-20 16:05:29]
Southeast Of Disorder
 
wwtraveler99
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RE: WN Changing Ad Campaign For Better Or Worse?

Fri Mar 22, 2013 5:37 pm

Quoting mcdu (Reply 12):
Should WN be required to give up gates/slots to the legacy carriers in locations that the legacies might be interested in adding service? You would think that is unfair I suppose? As,e logic you are using for the gifting of slits to the nations largest "domestic" airline.

So tell me what airports WN can give up gates or slots that the Legacies need?

Quoting mcdu (Reply 34):
The ads that WN have created are to try to make everyone forget about the bags fly free campaign. Reason being is that the bag fees are on their way.

Are you now a part of the hHQ team making these decisions? If not then you are only speculating. Is WN never going to have bags fees? Probably not. But a fee for every bags is still a ways away.

Quoting mcdu (Reply 34):
My beef is that they didn't include the real WN uniform in the advertising. What they presented were professional looking uniforms when in reality you get a summer camp and O club outfits in real life.

How would you know what they were since you avoid them like the plague?


WW
 
SCQ83
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RE: WN Changing Ad Campaign For Better Or Worse?

Fri Mar 22, 2013 6:14 pm

That's interesting. I flew WN yesterday for my first time (2 flights). I was pleasantly surprised, since I had been told that Southwest was the Ryanair of the US (or maybe Spirit?   )... and it couldn't be more wrong... everybody got into the hand luggage they wanted, free snack and drink, FAs were friendly, no annoying adds and I found the boarding process quite smart (I had no idea how it worked so I ended up checking in very late and in group C and even in a middle seat I had enough space... still it is funny to ask WN's representatives how "this works" like it was the first time I boarded a plane). Much better than the stupid boarding process at the Virgin America flight next to me with the "We welcome our awesome Group A, our fantastic Group D..." (sorry, I am European so I can't handle this kind of "friendly" corporativism... I guess in places like California it might work very well though).

Since both flights were from major urban centers, mid-week in March, there were tons of suits and ties (majority I would say).

However, I felt there were two things that didn't match up. First, while the cabin was neat and clean, the "hearts" and the LUV stuff was a bit weird when you mix that with suits. Then, the livery... whenever I see a WN plane I feel it is a holiday charter going to Puerto Rico or Orlando. I think in that sense companies like JetBlue do it much better, and have a fresher image that targets a more sophisticated customer. I was thinking about that in the plane, how they would really need to "refresh" their image (I understand the "LUV" is their logo and image, so I am not saying to completely disregard it, but just "clean it")... and then I just saw this thread... I really do think the ad is in the right direction.
 
PHLBOS
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RE: WN Changing Ad Campaign For Better Or Worse?

Fri Mar 22, 2013 6:32 pm

Quoting WNCrew (Reply 22):
It was hot pants

Once upon a time (Sherman, set the Wayback Machine to 1972)...

http://www.youtube.com/watch?v=LU6t8GidFtY
"TransEastern! You'll feel like you've never left the ground because we treat you like dirt!" SNL Parady ad circa 1981
 
spartanmjf
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RE: WN Changing Ad Campaign For Better Or Worse?

Fri Mar 22, 2013 8:08 pm

Quoting SCQ83 (Reply 40):
I understand the "LUV" is their logo and image

LUV is also their stock symbol and an abbreviation for their 'home' airport of Dallas Love Field (DAL).

WN continues to be the only airline in the US where even the lowest fare passenger has the freedom to change their plans without paying a penalty (and to basically get full credit for a flight that they cancel, albeit in the form of credit against a future flight).

Ding!
"Nuts to the man in 21D!"
 
atrude777
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RE: WN Changing Ad Campaign For Better Or Worse?

Fri Mar 22, 2013 8:18 pm

Quoting spartanmjf (Reply 42):

WN continues to be the only airline in the US where even the lowest fare passenger has the freedom to change their plans without paying a penalty (and to basically get full credit for a flight that they cancel, albeit in the form of credit against a future flight).

Cape Air too! I am sure you're referring to legacies and major carriers but Cape Air has the exact same policy as Southwest, it is a welcome change and a breath of fresh air.

Free checked luggage, and you do not have to pay a cancellation or change fee, just the fare difference.

I thought the ad was very nice. It is very different from the sense of humor play I am used to seeing, but you're seeing a more corporate image come back to Southwest especially with the new interiors. Well done Southwest, keep it up. Look forward to flying on your brand new 737-800 next week to DAL!

Alex
Good things come to those who wait, better things come to those who go AFTER it!
 
Cubsrule
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RE: WN Changing Ad Campaign For Better Or Worse?

Fri Mar 22, 2013 8:34 pm

Quoting SCQ83 (Reply 40):
First, while the cabin was neat and clean, the "hearts" and the LUV stuff was a bit weird when you mix that with suits.

How is the heart on the bulkhead any different from the American eagle on the bulkhead (or the HP sunset or any of the myriad other logos that appear on bulkheads)? Heck, US was letting Mesa fly CR9s around with HP logos on the bulkhead for 4 or 5 years after the merger.
I can't decide whether I miss the tulip or the bowling shoe more
 
luvfa
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RE: WN Changing Ad Campaign For Better Or Worse?

Fri Mar 22, 2013 9:44 pm

To answer this debate once and for all: As far as uniforms go, formal v. Polo's, we have both! I wear the polo's. As far as announcements go, straight v. Jokes, we do both, ( depending on the situation). Southwest gives us the freedom to be who we are in providing our best customer service!
 
irish
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RE: WN Changing Ad Campaign For Better Or Worse?

Sat Mar 23, 2013 4:08 am

The video also showed a mechanic in his everyday uniform.
Here is a ad that they are doing in MKE
http://www.youtube.com/watch?v=uKGpMzQ1TMI
 
F9Animal
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RE: WN Changing Ad Campaign For Better Or Worse?

Sat Mar 23, 2013 4:14 am

I do like it. I do however love their funny commercials. "Wanna Get Away" commercials were brilliant! WN can run any ad campaign, and get cheeks in their seats.
I Am A Different Animal!!
 
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cjg225
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RE: WN Changing Ad Campaign For Better Or Worse?

Sat Mar 23, 2013 3:16 pm

The more I see the commercial during this year's NCAA tournament coverage, the more I hate it. I'll admit, I am somewhat biased in the sense that I HATE "Fun" (the group that does the background music for the ad; AWFUL, ATROCIOUS lead singer).

And it still just does not make any sense to me. The message and the visuals are disconnected to me. With the exception, maybe, of the woman walking into the board room, what the heck does what they're showing have ANYTHING to do with their message?

I don't see WN attracting that much more of the higher-yield business passengers unless companies start forcing their employees to use WN because of cost. Still, even then, the developed relations with the legacy carriers should overcome that.

I can't fault WN for trying, but I think they need to stick to their traditional strategy.

[Edited 2013-03-23 08:55:02]
Restoring Penn State's transportation heritage...
 
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airportugal310
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RE: WN Changing Ad Campaign For Better Or Worse?

Sat Mar 23, 2013 4:51 pm

I like the mechanic giving the engine a good ole pat on the back  

Not a bad commercial.
I sell airplanes and airplane accessories