hotplane
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Posts: 729
Joined: Fri Jul 21, 2006 10:44 pm

Braathens Returns!

Tue Mar 26, 2013 2:55 pm

It appears Golden Air of Sweden have taken over the old Braathens name. Did they buy it from SAS or by some other means?

www.skyliner-aviation.de/viewphoto.main?LC=nav2&picid=8279

Edit: Should have looked here first ! www.braathensregional.com/news/golden-air-becomes-braathens-regional

[Edited 2013-03-26 08:01:49]
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Someone83
Posts: 3210
Joined: Sun Sep 17, 2006 5:47 pm

RE: Braathens Returns!

Tue Mar 26, 2013 3:03 pm

Golden Air is owned by Braathens Aviation. Which is the company to some of the Braathens family member that used to own the airline
 
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Mortyman
Posts: 4353
Joined: Sat Aug 12, 2006 8:26 pm

RE: Braathens Returns!

Tue Mar 26, 2013 3:54 pm

Quoting someone83 (Reply 1):
Braathens Aviation

I beleave Golden Air is owned by the Norwegian holding Company Braganza ( even though the Wiki page don't specifically mention this Company ) wich is owned by Per G. Braathen of the Braathens Family. The holding Company also owns Malmö Aviation and Sverige Flyg among other Companies.

http://en.wikipedia.org/wiki/Braganza_(company)

http://en.braganza.no/

From Golden air web site ( using Google translator Sad

In February 2012 Braathens Aviation bought Golden Air Flight AB , Braathens Aviation which owns Malmö Aviation and the year before also bought up Sverige Flyg. January 2013 Braathens Aviation decided that the route Trollhattan Bromma should move to Sverige Flyg , directing and forming a new company for the line that used the name Golden Air. The aircraft and the pilots changed its name to Braathens regional.

[Edited 2013-03-26 08:55:32]
 
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TS-IOR
Posts: 3524
Joined: Mon Oct 08, 2001 9:44 pm

RE: Braathens Returns!

Tue Mar 26, 2013 5:39 pm

I think many Norwegians aviation fans would appreciate the ressurection of Braathens. It was a great airline, and remember they were among the first airlines using B762s...
 
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Mortyman
Posts: 4353
Joined: Sat Aug 12, 2006 8:26 pm

RE: Braathens Returns!

Wed Mar 27, 2013 12:33 am

Quoting TS-IOR (Reply 3):
I think many Norwegians aviation fans would appreciate the ressurection of Braathens. It was a great airline, and remember they were among the first airlines using B762s...

It will not be the same Braathens like the old one. Not the same livery, not the same network, not the same Aircraft etc
 
IndianicWorld
Posts: 2849
Joined: Mon Jun 04, 2001 11:32 am

RE: Braathens Returns!

Wed Mar 27, 2013 7:07 am

Quoting Mortyman (Reply 4):
It will not be the same Braathens like the old one. Not the same livery, not the same network, not the same Aircraft etc

Correct. Companies love to try and leverage off old brand names but the value of this is questionable.
 
Kiwirob
Posts: 10301
Joined: Mon Jun 13, 2005 2:16 pm

RE: Braathens Returns!

Wed Mar 27, 2013 9:16 am

My wife and a lot of her friends worked for the original Braathens, many of them are now SAS employees.

Quoting Mortyman (Reply 4):
It will not be the same Braathens like the old one.

It's nice to see the name back. It would be interesting if the group purchased Widerø and re-branded it as Braathens, with the existing name recognition it could work.
 
Kiwirob
Posts: 10301
Joined: Mon Jun 13, 2005 2:16 pm

RE: Braathens Returns!

Wed Mar 27, 2013 3:00 pm

Quoting IndianicWorld (Reply 5):
Correct. Companies love to try and leverage off old brand names but the value of this is questionable.

But in this instance there is a very real and tangible link between old and new Braathens, it's the same family.
 
Someone83
Posts: 3210
Joined: Sun Sep 17, 2006 5:47 pm

RE: Braathens Returns!

Sun Mar 31, 2013 4:46 pm

Quoting KiwiRob (Reply 7):
But in this instance there is a very real and tangible link between old and new Braathens, it's the same family

Yes, looking at the tail, the aircraft carry the logo to the old Braathens shipping company, which the original Braathen SAFE was a spinoff
 
Asturias
Posts: 1954
Joined: Wed Apr 05, 2006 5:32 am

RE: Braathens Returns!

Sun Mar 31, 2013 4:59 pm

I really like seeing the Braathens name once again! It was always a pleasure flying with them, but of course it isn't exactly the same company.. still nice to see  

-a
Tonight we fly
 
invaders
Posts: 408
Joined: Sun May 27, 2012 7:00 am

RE: Braathens Returns!

Sun Mar 31, 2013 8:22 pm

Asuming that they buy WF from SAS, I wonder if they will paint all the aircrafts or let the WF-scheme live.
 
co38
Posts: 80
Joined: Wed May 27, 2009 9:32 am

RE: Braathens Returns!

Sun Mar 31, 2013 9:41 pm

Quoting Invaders (Reply 10):
Asuming that they buy WF from SAS, I wonder if they will paint all the aircrafts or let the WF-scheme live.

Id be hugely surprised if they would change the WF name. It has a pretty strong brand name. I would guess way stronger than "Braathens", seeing they have been gone from Norway for 10 years or so.
 
Kiwirob
Posts: 10301
Joined: Mon Jun 13, 2005 2:16 pm

RE: Braathens Returns!

Mon Apr 01, 2013 7:46 am

Quoting CO38 (Reply 11):
I would guess way stronger than "Braathens", seeing they have been gone from Norway for 10 years or so.

I think most Norwegians remember Braathens. I guess SAS probably own the Braathens name in Norway.
 
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Mortyman
Posts: 4353
Joined: Sat Aug 12, 2006 8:26 pm

RE: Braathens Returns!

Mon Apr 01, 2013 8:53 am

Quoting KiwiRob (Reply 12):
I guess SAS probably own the Braathens name in Norway.

Not sure about that ... The Braathens Family has just started up an airline using the name Braathens Regional in Sweden. If they can use the name in Sweden, it would be a bit strange if they did not have controll over their name in Norway too, would'nt it ?

Anyway I doubt it will ever get back to looking like this again:

http://www.youtube.com/watch?v=BBxYALvY-Hs

[Edited 2013-04-01 01:57:02]

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