BDL757
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Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 12:33 am

It was reported that that Delta will give passengers traveling in economy comfort on JFK-LAX/SFO (and return) flights free alcohol, a free premium snack, and free newspapers. The transcon competition has really been heating up lately!!! It's nice to see additions to the coach cabin for once!

Source: Delta ups their game
 
b777erj145
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 12:55 am

So AA increases the frequency on LAX-NY route. United has already running premium service between two cities and SFO. There might be a chance that AA might increases the SFO service. Now Delta is increasing inflight service between the two cities. So the competition has really begun.
 
727LOVER
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 12:59 am

Is there a current meal service on these flights?
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LAXintl
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 1:08 am

IMO - a waste of money trying to pamper Y class passengers considering the yields they barely generate.


For fun however I'd like to see a Spirit show up and turn the market upside down with crazy low fares and force the legacies to bleed even more.   
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N62NA
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 1:20 am

Competition is good!

(Just wondering what a "premium snack" actually is.)
 
BigGSFO
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 1:31 am

Quoting BDL757 (Thread starter):
and free newspapers

Newspapers? People still read newspapers?
 
EricR
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 1:38 am

Great added perk for DL fliers. However, at this pace, transcon routes could become loss leaders for all airlines flying these routes. It appears that airlines are willing to spend whatever it takes (via added perks and/or low fares) to grab their share of the transcon market.
 
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STT757
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 1:43 am

How much of this is aimed at pushing VX off the cliff?
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COGlobeTrotter
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 2:14 am

With Delta having the smallest business cabin of the major 3 on these routes, I'm sure these benefits are to appease the premium clientele that don't end up in front, but still paid a pretty penny. Notice they are only given these benefits to those seated in Economy Comfort.
 
AeroWesty
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 2:27 am

Old news posted to a blog as new news:

DL Enhancing US Transcon Product (by wrldtvlr Feb 22 2013 in Civil Aviation)
International Homo of Mystery
 
AA77W
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 4:35 am

What's next, full meal service in Y?
 
IBOAviator
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 5:06 am

Quoting N62NA (Reply 4):
Competition is good!

   It forces airlines to be more efficient and offer an overall better product but it also hurts airlines who are barely making it on such routes.

Quoting N62NA (Reply 4):
(Just wondering what a "premium snack" actually is.)

Salted peanuts  
Quoting STT757 (Reply 7):
How much of this is aimed at pushing VX off the cliff?

My thought exactly but I don't think all the legacies are aiming to push out Virgin but rather they are all just competing with eachother and the by product of that is a hard reality for Virgin. But seriously, is Virgin really dying on the Transcon service?? From what I can gather, they are doing good.

Quoting LAXintl (Reply 3):
IMO - a waste of money trying to pamper Y class passengers considering the yields they barely generate.

If you think about it, the general public are econ and premium econ travellers. So pampering them and gaining their likeness for your airline is important. Although they don't raise the revenues that First or Business pax might bring in, a large portion of the travelling public is that of economy or premium economy. Winning their support and business and word of mouth is surely critical in today's world.

IMO, most people are uneducated about airline travel and will book their flight based either upon (a) cost or availability, (b) word of mouth; a friend told them Delta is awesome or to avoid United. Phrases like that influence the general travelling public. Pampering them and at least gaining their recommendation is important.

My 2 cents
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panamair
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 5:40 am

Quoting IBOAviator (Reply 11):
Quoting N62NA (Reply 4):
(Just wondering what a "premium snack" actually is.)

Salted peanuts  

All kidding aside, I believe they provide something more substantial - such as bagels for breakfast, sandwiches for lunch/dinner flights. Delta already provides complimentary peanuts/pretzels/cookies on all domestic flights to all Y pax anyway...
 
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LAXintl
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 5:51 am

Quoting IBOAviator (Reply 11):
If you think about it, the general public are econ and premium econ travellers. So pampering them and gaining their likeness for your airline is important. Although they don't raise the revenues that First or Business pax might bring in, a large portion of the travelling public is that of economy or premium economy. Winning their support and business and word of mouth is surely critical in today's world.

IMO, most people are uneducated about airline travel and will book their flight based either upon (a) cost or availability, (b) word of mouth; a friend told them Delta is awesome or to avoid United. Phrases like that influence the general travelling public. Pampering them and at least gaining their recommendation is important.

Airline industry (Delta included) are seeing record load factors. Its not a matter of attracting people. There are people to fill planes especially in the back of the bus.
Even at the last round of earnings call, airlines all carrier termed demand as good, but its the yield and the bit shakier business travel market that is a concern.

As such I don't see point of throwing a carrot to pamper a group of folks that are essentially loss leaders already in your business. The less you waste on them, the more pennies you can hang onto.

Now after my few decades in the industry if someone could prove to me that it truly benefits to spend an extra $5 per passenger then I'd be for it, but as survey after survey show majority of economy travelers rank product or things like food as low differentiators. The key factor is price price price. So when you are flying millions upon million of people that $5 turns into a huge bill that might never ever be recouped imo.
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toobz
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 7:11 am

Yes this has been discussed already.

And in all fairness LAX...there isn't one thing that DL does that you think is a good idea  
Will DL ever see money from this? Who knows maybe not. But it's one of the few airlines around thinking outside of the box and investing in cust experience while most are cutting.
 
IndianicWorld
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 7:19 am

Quoting b777erj145 (Reply 1):
So the competition has really begun.

Why suddenly now? Consolidation driving this or a sudden need to maximise their individual positions on NYC-LAX/SFO?
 
ASA
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 8:12 am

Quoting AA77W (Reply 10):
What's next, full meal service in Y?

hahaha - it's really interesting how times and values change.

even in the late 90s ... full meal was common in these flights  
 
AWACSooner
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 8:17 am

So we'll have AA, UA, DL, B6 and VX all on these routes...I wonder which one will offer free showers and massages to their Y pax?  

I'll fly that airline!
 
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RWA380
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 9:01 am

Quoting LAXintl (Reply 3):
IMO - a waste of money trying to pamper Y class passengers considering the yields they barely generate



It's likely of little cost to provide the level of upgrades that they are talking about. Often times these Econ seats are taken up by said carriers first tier, or higher, frequent fliers using upgrades. It makes great sense to spend a few pennies, and give this crowd something more alluring to work towards, like paying Economy , and upgrading to J or F. IMHO. In turn the new amenities may be enough for a loyal Y flier, to try getting and E seat and try the "new" service.
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RandWkop
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 9:52 am

Quoting LAXintl (Reply 3):

If the likes of Jetblue can make money, in an all economy seated aircraft, why can't the legacies make money from Y / Y+ passengers?

[Edited 2013-05-04 02:54:04]
 
Byrdluvs747
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 10:36 am

Quoting LAXintl (Reply 13):
Airline industry (Delta included) are seeing record load factors....

Its all smoke and mirrors though. We are not seeing record demand, just the consequence of capacity controls with the same amount of pax flying in fewer planes.
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jfklganyc
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 1:30 pm

Quoting BigGSFO (Reply 5):
Newspapers? People still read newspapers?

I do. Lots of people do on flight. Because when the plane is rolling around on the ground til 10,000 feet, you are reading nothing while those with something on a piece of paper are. Until the FAA changes this ridiculously stupid rule
 
PagoFlyer
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 3:46 pm

I Have to have my morning paper no matter where I am.
 
rwy04lga
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 4:02 pm

Quoting COGlobeTrotter (Reply 8):
With Delta having the smallest business cabin of the major 3 on these routes

The Business Elite seats make up for it, IMO.
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LAXintl
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 4:09 pm

Quoting RandWKOP (Reply 19):
If the likes of Jetblue can make money, in an all economy seated aircraft, why can't the legacies make money from Y / Y+ passengers?

Same reason Vueling can make money and Iberia cant on the same European route.

Cost structures.

They have low enough cost structures leaving enough margin to profit even with the low economy fare revenues.
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FlyASAGuy2005
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 4:23 pm

Quoting awacsooner (Reply 17):
So we'll have AA, UA, DL, B6 and VX all on these routes...I wonder which one will offer free showers and massages to their Y pax?

I'll fly that airline!

TECHNICALLY, you can get this on DL. IDK if there are showers at JFK already (but there will be at T4) but anyone with a confirmed seat in BusinessElite on JFK-LAX/SFO (now also SEA) gets complimentary access to the SkyClub (which if they don't have showers already-although I think they do-will in 20 days at the new T4 SkyClub.

Quoting LAXintl (Reply 24):

So are you saying that the HVCs seated in EC that didn't get the upgrade is not worthy of the added service? DL should just "hold onto the pennies"?

I mean this board really amazes me. Damned if you do and damned if you don.t
What gets measured gets done.
 
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LAXintl
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 4:43 pm

Quoting FlyASAGuy2005 (Reply 25):
So are you saying that the HVCs seated in EC that didn't get the upgrade is not worthy of the added service? DL should just "hold onto the pennies"?

How about do like AA - their top flyers if seat in Y by showing their AAdvantage cards can get a free food item and free alcoholic drink.

Have a Snack and Drink on Us
http://www.aa.com/i18n/urls/complimentary.jsp

Otherwise, no I would not be for throwing freebies away to the entire Y cabin and yes pennies indeed need to be saved when you are already offering things below cost.

[Edited 2013-05-04 09:57:25]
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VC10er
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 4:55 pm

What is Delta's F offer on transcon? Have they too put in all lie-flat seats like AA and UA?
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Byrdluvs747
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 5:17 pm

Quoting FlyASAGuy2005 (Reply 25):
TECHNICALLY, you can get this on DL. IDK if there are showers at JFK already (but there will be at T4) but anyone with a confirmed seat in BusinessElite on JFK-LAX/SFO (now also SEA) gets complimentary access to the SkyClub (which if they don't have showers already-although I think they do-will in 20 days at the new T4 SkyClub.

Whats so special about that? AA has had showers in their AC lounges for at least the past 10 years.
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FlyASAGuy2005
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 5:31 pm

Quoting LAXintl (Reply 26):

Delta already does that. They know to ask for one (or a couple) at the gate or in the clubs. Especially if they're on a 50 seater with no F. Secondly, why are you making stuff up? They're not throwing anything at the "entire Y cabin". Clearly states for passengers seated in Economy Comfort. This is for their most important customers plain and simple.

If anything, they are further aligning the market segment with their international service standards which was the whole point behind what they started in 2007(maybe 2008).

Quoting Byrdluvs747 (Reply 28):

LOL I didn't say it was. I was teasing the poster that's all. Jeesh

Quoting VC10er (Reply 27):

Lie-flat seats are coming. In the mean time it's a mix of international wide bodies and the 75Es with BusinessElite recliners. J soft product is identical to what they offer on long haul flights.
What gets measured gets done.
 
strangr
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RE: Delta Increases Perks On JFK-LAX/SFO Flights

Sat May 04, 2013 11:38 pm

Quoting LAXintl (Reply 3):
IMO - a waste of money trying to pamper Y class passengers considering the yields they barely generate.

The way upgrades are just given out in the USA and the way they have status clubs for almost every level of individual with the only benefit I saw being boarding access, I am sure that econ actually does yield a bit more than that you say.

I was upgraded 2 times in the USA I am an Aussie, I was not a member of a status club, Just a new member of QFA FF who took my first long haul flight that same month. Just got to the airport early enough.

It is clear that revenue from econ is greater as most people who are in business class do not actually pay for it, therefor pampering Y is very common.

[Edited 2013-05-04 17:05:14]

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