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TK787
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Posts: 3249
Joined: Wed Jan 04, 2006 3:43 am

DL Terminal4 Popup Store In Soho, NYC

Fri May 17, 2013 6:56 pm

Hello all,
I got the email from DL a while back to check out their store on W.Broadway and Broome in Soho, NYC for the opening new Terminal 4 at JFK.
So we went there with friends at lunch today and WOW what a great time we had.
Live DJ playing some upbeat dance music, with bunch of DL workers in Red T4 tshirts helping guests with full energy and smiling faces. Everyone was all helpful to get the maximum experience. Just look at what I ended up with ;

-$4 Lunch, comes in a cool DL cardboard lunch box. 4 choices; I got the "Paris" sandwich, that comes with a free soda and small biscotti, peanuts and a plum. Since I am a Silver Elite, lunch was free for me!!! Great!
-Just for checking in I got two tickets to the NY Yankees, Toronto BlueJays baseball game this Sunday. Awesome!
-A coupon for 10% off of a ticket on DL
-A coupon for a free drink/headset on DL
-A DL t-shirt
-Also we were given a travel mug each, but I declined.

All this for just showing up!!
While we were there, someone got a free airticket from DL. I think this was hidden inside their lunch box.

Thanks DL.
 
FlyASAGuy2005
Posts: 3965
Joined: Sun Sep 23, 2007 4:55 am

RE: DL Terminal4 Popup Store In Soho, NYC

Fri May 17, 2013 8:49 pm

Quoting TK787 (Thread starter):
Hello all,
I got the email from DL a while back to check out their store on W.Broadway and Broome in Soho, NYC for the opening new Terminal 4 at JFK.
So we went there with friends at lunch today and WOW what a great time we had.
Live DJ playing some upbeat dance music, with bunch of DL workers in Red T4 tshirts helping guests with full energy and smiling faces. Everyone was all helpful to get the maximum experience. Just look at what I ended up with ;

-$4 Lunch, comes in a cool DL cardboard lunch box. 4 choices; I got the "Paris" sandwich, that comes with a free soda and small biscotti, peanuts and a plum. Since I am a Silver Elite, lunch was free for me!!! Great!
-Just for checking in I got two tickets to the NY Yankees, Toronto BlueJays baseball game this Sunday. Awesome!
-A coupon for 10% off of a ticket on DL
-A coupon for a free drink/headset on DL
-A DL t-shirt
-Also we were given a travel mug each, but I declined.

All this for just showing up!!
While we were there, someone got a free airticket from DL. I think this was hidden inside their lunch box.

Thanks DL.



They're really pushing the opening of T4. There will also be 30-second segments on Bloomberg until May 24th. Marketing has got their stuff together when it comes to NYC advertising.

Glad that you had a good time. A couple of us are suppose to make a day trip to NYC and the T4X Popup was suppose to be a stop.
What gets measured gets done.
 
RL757PVD
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RE: DL Terminal4 Popup Store In Soho, NYC

Fri May 17, 2013 9:02 pm

I'll be sure to check it out tomorrow...... big money, no whammies, I need a free airline ticket!
Experience is what you get when what you thought would work out didn't!
 
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TK787
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RE: DL Terminal4 Popup Store In Soho, NYC

Fri May 17, 2013 9:08 pm

I just checked the Yankees tickets. The seats are awesome and $102 each if I were to purchase.
 
FlyASAGuy2005
Posts: 3965
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RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 12:01 am

Quoting TK787 (Reply 3):
I just checked the Yankees tickets. The seats are awesome and $102 each if I were to purchase.

Nice  
What gets measured gets done.
 
questions
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RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 12:44 am

After Delta wins New York, which city is next?
 
WesternA318
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Joined: Sun Oct 17, 2004 11:55 am

RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 12:52 am

Quoting questions (Reply 5):
After Delta wins New York, which city is next?

ST. LOUIS!!!
Check out my blog at fl310travel.blogspot.com!
 
FlyASAGuy2005
Posts: 3965
Joined: Sun Sep 23, 2007 4:55 am

RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 2:59 am

Quoting questions (Reply 5):
LAX. Not sure about "winning" but LAX is the next big focus. Marketing money believe it or not is highly concentrated. A huge chunk of the budget has been allocated primarily to NYC and LON.

But as senior executives have said internally, gears will be shifting out west (already started) and that's where the spotlight will be.

[Edited 2013-05-17 20:00:11]
What gets measured gets done.
 
BDL757
Posts: 203
Joined: Thu Apr 12, 2012 1:49 am

RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 3:02 am

Quoting FlyASAGuy2005 (Reply 1):
A couple of us are suppose to make a day trip to NYC and the T4X Popup was suppose to be a stop.

I definitely want to check it out as well. Let me know when you are going!
 
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mayor
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RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 3:09 am

I know this isn't the same city, but this is a far cry from marketing we used to do in SLC in the 80s (pre DL/WA). DL marketing asked for volunteers to make some chocolate chip cookies and my first wife volunteered to make about 4 dozen......we then bagged them up, 2 or 3 to a bag with ribbons and I accompanied the marketing rep around to the local travel agencies in SLC and we handed them out. Today is different than then, but it still seems to be very hands on.

Good Work, Delta!!
"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
 
WesternA318
Posts: 4503
Joined: Sun Oct 17, 2004 11:55 am

RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 3:17 am

Quoting mayor (Reply 9):

I know this isn't the same city, but this is a far cry from marketing we used to do in SLC in the 80s (pre DL/WA). DL marketing asked for volunteers to make some chocolate chip cookies and my first wife volunteered to make about 4 dozen......we then bagged them up, 2 or 3 to a bag with ribbons and I accompanied the marketing rep around to the local travel agencies in SLC and we handed them out. Today is different than then, but it still seems to be very hands on.

Good Work, Delta!!

Jeez...DL sure has come a LONG wau from those days...I wonder if the SoHo location will still be up when I get out there...
Check out my blog at fl310travel.blogspot.com!
 
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mayor
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RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 4:04 am

Quoting WesternA318 (Reply 10):
Jeez...DL sure has come a LONG wau from those days...I wonder if the SoHo location will still be up when I get out there...

I can remember from when I worked at ORD, SHV & SLC that I never saw a DL TV advertisement for any of those cities, nor any print advertising, either. I imagine they probably did in ATL, but I can't say for sure
"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
 
crownvic
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RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 4:15 am

Quoting mayor (Reply 11):

I can remember from when I worked at ORD, SHV & SLC that I never saw a DL TV advertisement for any of those cities, nor any print advertising, either. I imagine they probably did in ATL, but I can't say for sure

Actually, in the '70s', Delta advertised heavily on TV in the PHL market despite never being that big there (Eastern "owned" PHL). I specifically remember the "Delta is ready when you are" slogan pushing the L1011 services to Florida , the Bahamas and Bermuda. These were generic commercials that were designed for the NE region of the U.S., especially in the winter time.
 
deltal1011man
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RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 9:25 am

Quoting questions (Reply 5):

LA and to a point SEA

Quoting FlyASAGuy2005 (Reply 7):
LAX. Not sure about "winning" but LAX is the next big focus. Marketing money believe it or not is highly concentrated. A huge chunk of the budget has been allocated primarily to NYC and LON.

This. At one point 90% of marketing budget was going to NYC.
Now a large chunk is going to LA and London. (also sounds like marketing has gotten a nice increase in budget) along with NYC
also ATL is getting a little bit more than they use to. You know, southwest effect  
Quoting mayor (Reply 9):
I know this isn't the same city, but this is a far cry from marketing we used to do in SLC in the 80s (pre DL/WA). DL marketing asked for volunteers to make some chocolate chip cookies and my first wife volunteered to make about 4 dozen......we then bagged them up, 2 or 3 to a bag with ribbons and I accompanied the marketing rep around to the local travel agencies in SLC and we handed them out. Today is different than then, but it still seems to be very hands on.

Heck in the 90s growing up my grandma use to do the same thing.
Of course, people are always selling food at the hangar. Even now.
be a good little boy and do as Demand Media tells you. sellouts.
 
idlewildchild
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RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 12:14 pm

Pretty amazing when I remember my childhood and Deltas Dc-8s at JFK, not many and almost anamolies. And now they're positioned to own LGA, JFK (intl), etc...
 
User avatar
mayor
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RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 3:21 pm

Quoting crownvic (Reply 12):
Actually, in the '70s', Delta advertised heavily on TV in the PHL market despite never being that big there (Eastern "owned" PHL). I specifically remember the "Delta is ready when you are" slogan pushing the L1011 services to Florida , the Bahamas and Bermuda. These were generic commercials that were designed for the NE region of the U.S., especially in the winter time.

In that case, they were probably meant for a new segment of passengers, that had flown on NE prior to the DL/NE merger in '72.



I remember asking my station manager in SLC, once, why there were no local TV ads for DL in SLC and he said, why sell something you've already sold.....in other words (and this is prior to the Western merger) the flights from SLC to ATL and DFW (and later, CVG) were chockablock full of revenue pax.....no seats left to sell.
"A committee is a group of the unprepared, appointed by the unwilling, to do the unnecessary"----Fred Allen
 
Mir
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RE: DL Terminal4 Popup Store In Soho, NYC

Sat May 18, 2013 3:26 pm

Quoting FlyASAGuy2005 (Reply 1):
Marketing has got their stuff together when it comes to NYC advertising.

Delta's marketing department is very good. Though this isn't the first time they've done something like this in NYC - they had a Song-related pop-up shop back when Song was trying to establish itself. Hopefully the T4 move will work out better than that did.

Quoting WesternA318 (Reply 10):
.I wonder if the SoHo location will still be up when I get out there...

It's up until the 22nd, I believe.

-Mir
7 billion, one nation, imagination...it's a beautiful day
 
stlgph
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Joined: Tue Oct 12, 2004 4:19 pm

RE: DL Terminal4 Popup Store In Soho, NYC

Sun May 19, 2013 6:51 pm

Quoting TK787 (Thread starter):

you should have been there for the opening night party of this place.
on top of all the food and alcohol i could drink for 5 hours, the swag bag was awesome.
if assumptions could fly, airliners.net would be the world's busiest airport
 
ghifty
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RE: DL Terminal4 Popup Store In Soho, NYC

Sun May 19, 2013 7:21 pm

Quoting Mir (Reply 16):
Though this isn't the first time they've done something like this in NYC - they had a Song-related pop-up shop back when Song was trying to establish itself. Hopefully the T4 move will work out better than that did.

Probably will. For starters, they're not trying to sell something new.. but rather provide info. on something they've upgraded. It's also a better point in time..
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