na
Topic Author
Posts: 9170
Joined: Sun Dec 12, 1999 3:52 am

Air China´s Extremely Outdated Livery

Sun May 19, 2013 10:41 am

China is booming, its private Airlines have more or less colourful new liveries. Only the flag carrier stays in the dull ages of communism.. I think that Air China´s livery has the most oldfashioned, obsolete livery out there of any flag carrier worldwide. Why dont they change? Has this design been created by Mao himself or what?

Now if they would use bright shades, but they dont, the blue is a rather dull hue, the grey is a symbol of dullness, and the red logo doenst fit to the rest of the plane, as if taken as spares from another airline. On top the titles look rather cheap and outdated too.

Look at their new 77Ws, they look like as if they have flown 20 years already and are send to the scrapyard soon. Imho Air China´s livery is incredibly poor and an utterly bad representation for the world new superpower.


View Large View Medium
Click here for bigger photo!

Photo © Fengxiaoxi

 
kaitak
Posts: 8967
Joined: Wed Aug 18, 1999 5:49 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 10:53 am

Although it's correct to say that it is not a new livery and descends pretty much directly from the old CAAC days, I actually think this adds to it; there is a certain "retro chic" to it and as you can see from the above picture and also from the A330, it is actually quite classy.

They're not totally without imagination and they do have quite a number of aircraft in special colour schemes.
 
RubberJungle
Posts: 302
Joined: Thu Jan 28, 2010 10:16 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 11:03 am

Quoting na (Thread starter):
I think that Air China´s livery has the most oldfashioned, obsolete livery out there of any flag carrier worldwide.

Oh, absolutely, that all-white fuselage, those simple black titles, the weird red flying creature logo...what on earth were they thinking?

They really should take a hard look at other Asian economic powers for inspiration.


View Large View Medium
Click here for bigger photo!

Photo © Helmut Schnichels

 
777way
Posts: 6470
Joined: Mon Dec 05, 2005 1:38 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 11:13 am

If you mean the JL livery is inspiration then I hope CA stick to theirs, though I think you are joking right? Chinese liveries are changing now but very slow, Hainan, Xiamen and SF Cargo are the top ones now with modern upto date looks, Chinese also have to start looking at better fonts and logos.
 
TC957
Posts: 2081
Joined: Wed May 23, 2012 1:12 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 11:24 am

Good answer, RubberJungle. OK, so what then, NA, do you propose as a new livery for CA ? Love to see a few examples of your ideas.
I for one still like cheatline liveries and I think CA's current one , and MU's has a simple elegance to it that time has stood well.
 
romeobravo
Posts: 1440
Joined: Thu Feb 14, 2013 8:37 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 11:44 am

Quoting RubberJungle (Reply 2):
They really should take a hard look at other Asian economic powers for inspiration.

I think you're pushing it a bit calling that JL scheme a "livery". It's the slip of a painter's wrist away from a plane sitting in Seattle waiting for a new buyer.

I quite like the Air China one myself, looks smart and professional... But maybe i'm just stuck in a past era.
 
cobra27
Posts: 939
Joined: Wed May 23, 2001 6:57 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 11:53 am

I wouldn't call it dull, I would call it classic. Altought I don't like the colors particullary
Probably you think it is communist because it resembles Aeroflot livery. And if you think China is communist judge yourself


Sometimes introducing new liveries can backfire
 
User avatar
EK413
Posts: 4333
Joined: Sat Nov 29, 2003 3:11 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 11:54 am

Definitely in need of an updated livery!

EK413
Good evening, ladies and gentlemen. We are tonight’s entertainment!
 
Aeri28
Posts: 673
Joined: Fri Dec 08, 2000 1:08 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 11:59 am

well it does have that certain Mao chic look to it. I'll always remember the old CAAC 747 SPs sitting all alone between flights on the tarmac at SFO in the 80s. Always envisioned an F/A clad in a shapless gray uniform and when asked at dinner time "whats this?", a curt response of "meat".

Perhaps a blue underbelly a la British Airways? I like Air China's shade of blue. Or maybe the tail could be all Red with the Yellow Chinese stars strewn whimsically like on an artists canvas.
 
User avatar
aerorobnz
Posts: 7486
Joined: Sat Feb 10, 2001 3:43 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 12:04 pm

They have plenty of Specials to choose a new standard from...
Flown to 120 Airports in 44 Countries on 73 Operators. Visited 55 Countries and counting. Wanderlust is like Syphilis, once you have the itch it's too late for treatment.
 
na
Topic Author
Posts: 9170
Joined: Sun Dec 12, 1999 3:52 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 12:21 pm

Quoting RubberJungle (Reply 2):

I guess you are being ironic by showing JAL non-livery. That looks just desperate, guess thats the only livery that didnt involve a brand specialist.

Quoting RomeoBravo (Reply 5):
I quite like the Air China one myself, looks smart and professional

Then perhaps you think that your old caribbean blue 70s suit with bellbottom trousers still looks smart and professional? 
 
777way
Posts: 6470
Joined: Mon Dec 05, 2005 1:38 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 12:23 pm

MU looks unprofessional. even 20 years ago it looked like that, more so now.

Quoting aerorobnz (Reply 9):
They have plenty of Specials to choose a new standard from...

This one would look good if tweaked a bit.


View Large View Medium
Click here for bigger photo!

Photo © lihutao




[Edited 2013-05-19 06:24:51]
 
User avatar
EK413
Posts: 4333
Joined: Sat Nov 29, 2003 3:11 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 12:49 pm

Quoting aerorobnz (Reply 9):

They have plenty of Specials to choose a new standard from...

        

EK413
Good evening, ladies and gentlemen. We are tonight’s entertainment!
 
User avatar
OA260
Posts: 21105
Joined: Thu Nov 30, 2006 8:50 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 1:12 pm

I like the current livery and think it does not need changing. I think sometimes the obsession to have new liveries all the time often leads to ruining what was a decent livery in the first place.
 
zoom1018
Posts: 201
Joined: Mon May 16, 2005 2:59 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 2:44 pm

I like Air China most probably not because of their services on board, but because of their elegant and classic livery especially the Phoneix on the tail.

Livery is not made to personal taste, it has a great link to CULTURE.

[Edited 2013-05-19 07:45:07]
 
User avatar
garpd
Posts: 2315
Joined: Thu Aug 11, 2005 9:29 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 2:59 pm

Quoting aerorobnz (Reply 9):
They have plenty of Specials to choose a new standard from...

Indeed. I drew this up recently as a study. Taking cues from their special liveries.
It's not perfect as it was just a quick study to take a look at some possibilities. This was one of the least objectionable designs.


arpdesign.wordpress.com
 
flyguy89
Posts: 1948
Joined: Tue Feb 24, 2009 6:43 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 3:55 pm

Ugh yes, change it! It looks hideous and doesn't do them any favors if they expect people to see them as a viable alternative to AF, BA, KL...etc.
 
VC10er
Posts: 2231
Joined: Tue Feb 20, 2007 6:25 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 4:17 pm

Quoting garpd (Reply 15):

YOU STOLE THE DARING GOOSE BUMP UNITED 787 WAVE!!!

just kidding  

Very nice job. IMHO, the primary issue is the typography. The font used for AIR CHINA looks like a default font or the kind of roman characters that are used on old gov documents in translation from Chinese languages. The icon of the bird is awful looking in it's actual drawing, but it does have authenticity. It only needs to be better staged. The Singapore "bird" is very old, designed by Walter Landor himself about 40 years ago, but it's used well which counters the 70's style of the drawing itself. (question: which bird came first? I always felt like Air China tried to copy (a bit) the very successful Singapore symbol. Certainly the idea of a large stylized bird is the same- as is JAL's Crane.

I would love a shot of redesigning Air China, IMHO, I'd keep the spirit of the current authentic nature but make it more elegant to match the great service (which I have only ever heard of)
The world is missing love, let's use our flights to spread it!
 
N821NW
Posts: 94
Joined: Sun May 19, 2013 3:32 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 4:52 pm

Quoting RubberJungle (Reply 2):

I think that the current JAL livery is absolutely wonderful, but of course that is my   

But I agree CA is in desperate need of a new livery...however there new "Smiling China" livery is stunning!  

If only more people understood the pure beauty of the Airbus A320 and A330 family's...
 
na
Topic Author
Posts: 9170
Joined: Sun Dec 12, 1999 3:52 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 5:04 pm

Quoting garpd (Reply 15):

I like it. Plus red and gold is very Chinese to me. Would be nice to see the 748 in those colours.

Quoting OA260 (Reply 13):
I think sometimes the obsession to have new liveries all the time often leads to ruining what was a decent livery in the first place.

A classic livery is only fine, if you have got a good one. If the old one is nice, like Avianca´s for example, you are right, don´t change it. But CA should have changed 10 years ago and they would still have been late. CAs paintjob isnt "decent", its just old and dull. Seeing how dynamic China´s economy is I really cannot understand why they havent rebranded.
 
VC10er
Posts: 2231
Joined: Tue Feb 20, 2007 6:25 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 5:04 pm

Actually, Air China reminds me of VARIG. Before the 1999 redesign, VARIG had a cool retro, old world livery, I think the LANDOR redesign did a good job of keeping all the basic elements: wordmark and compass and just modernized it. It recalled the original but then looked world class. It too looked great on a 747 and 777.

IMHO: Air China can be updated without throwing the baby out with the bath water. Air China just needs the bath water changed, but keep the baby!
The world is missing love, let's use our flights to spread it!
 
User avatar
Dalavia
Posts: 406
Joined: Mon Feb 14, 2005 3:08 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 5:06 pm

Quoting VC10er (Reply 17):
I always felt like Air China tried to copy (a bit) the very successful Singapore symbol. Certainly the idea of a large stylized bird is the same- as is JAL's Crane.

SIA's logo came many years before Air China's.

As well as being a phoenix, Air China's logo is supposed to represent the English letters VIP. With a bit of imagination, you can probably see it, although it doesn't really stand out for me.

By the way, I really like those designs you provided garpd.
 
User avatar
ER757
Posts: 2473
Joined: Tue May 10, 2005 10:16 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 6:05 pm

Quoting na (Reply 19):
Quoting garpd (Reply 15):

I like it. Plus red and gold is very Chinese to me. Would be nice to see the 748 in those colours.

   +1 to that idea! What a beauty that would be....
 
ba319-131
Posts: 8149
Joined: Sat Jan 13, 2001 1:27 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 6:15 pm

Quoting OA260 (Reply 13):
I like the current livery and think it does not need changing

- Agreed, I think it's quiet classy, loving the blue cheatline that runs the length of the fuselage.

Whilst on topic, I also love the MU & CZ schemes too.
111,732,3,4,5,7,8,BBJ,741,742,743,744,752,762,763,764,772,77L,773,77W,L15,D10,30,40,AB3,AB6,A312.313,319,320,321,332,333
 
as739x
Posts: 5008
Joined: Tue Apr 15, 2003 7:23 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 6:43 pm

Quoting garpd (Reply 15):

Those are fantastic! Nice work

Quoting ba319-131 (Reply 23):
Whilst on topic, I also love the MU & CZ schemes too.

I'll speak on MU, it's awful. They restarted SFO recently and it's no uninspirational seeing them land or at the gate.
"Some pilots avoid storm cells and some play connect the dots!"
 
tjcab
Posts: 291
Joined: Sat Oct 23, 2004 3:14 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 6:52 pm

IMO still better than the previous AA livery!
 
Flighty
Posts: 7715
Joined: Thu Apr 05, 2007 3:07 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 7:00 pm

Quoting garpd (Reply 15):
This was one of the least objectionable designs.

Great work. Looks very ready for prime time [maybe reconsider typeface]!   

So exciting to think about China brands as luxury / premium... A long future full of Chinese luxury awaits.
 
N821NW
Posts: 94
Joined: Sun May 19, 2013 3:32 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 8:11 pm

Quoting na (Thread starter):

View Large View Medium
Click here for bigger photo!
Photo © Fengxiaoxi

WAY of topic but could somebody please tell me how to post a picture like that.
If only more people understood the pure beauty of the Airbus A320 and A330 family's...
 
airfrancejfk
Posts: 451
Joined: Sun Jan 13, 2002 1:05 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 8:19 pm

The old CA colors still look great on the 744's, not so great on the 777's.
 
AnsettB727
Posts: 199
Joined: Tue Mar 23, 2004 11:19 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 8:21 pm

I'm so glad someone's brought this up. I always look at these guys at MEL and their aircraft just look horrendous. If Chinese carriers want to appeal more to western tastes (and their marketing would suggest that they do), this needs immediate rectification.
 
VC10er
Posts: 2231
Joined: Tue Feb 20, 2007 6:25 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 9:01 pm

Since the 747-8i has been mentioned here a few times...does Air China have any on order?
The world is missing love, let's use our flights to spread it!
 
N821NW
Posts: 94
Joined: Sun May 19, 2013 3:32 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 9:03 pm

Quoting VC10er (Reply 30):
Since the 747-8i has been mentioned here a few times...does Air China have any on order?

On order no CA does not have any, but I think they have MoU or something...
If only more people understood the pure beauty of the Airbus A320 and A330 family's...
 
777way
Posts: 6470
Joined: Mon Dec 05, 2005 1:38 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 9:28 pm

Quoting N821NW (Reply 31):

they have on order and have increased by five more, will be next receive them.

Quoting VC10er (Reply 17):

CA bird came out in 1987.

Quoting garpd (Reply 15):

better fonts and plain red tail, limited to the tail an not coming onto fuselage, with gold logo would look nicer, also the belly paint could be less heavy like dropped a few notches.

I think the photo I posted could be adopted as is but just drop the flowers as they look too much like their Taiwan counterpart along with the nose job.
 
N821NW
Posts: 94
Joined: Sun May 19, 2013 3:32 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 9:38 pm

Quoting 777way (Reply 32):
they have on order and have increased by five more, will be next receive them.

Whoops my mistake, sorry about that.
If only more people understood the pure beauty of the Airbus A320 and A330 family's...
 
User avatar
SRQKEF
Posts: 1034
Joined: Fri Jun 17, 2011 7:10 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 10:34 pm

Quoting N821NW (Reply 27):
http://www.airliners.net/aviation-forums/help.main

Under "How to make a link to a photo on Airliners.net"  
Nothing compares to taking off in an empty 757 with full thrust!
 
skipness1E
Posts: 3394
Joined: Sun Aug 19, 2007 9:18 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 10:44 pm

Quoting na (Reply 19):
Seeing how dynamic China´s economy is I really cannot understand why they havent rebranded.

Change is a different concept in Communist China. Air China is the de facto flag carrier of the state and therefore the Chinese Communist party. There are underlying reasons why "change" isn't as important as Westerners might wish.
 
sankaps
Posts: 1692
Joined: Fri Jan 04, 2008 6:51 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 10:47 pm

Quoting garpd (Reply 15):

Nice! I wonder how it would look if the colors around the tail extended down the rear fuselage a bit more, and the body left all white? And if the Air China in the English and Chinese scripts could be slightly (about a third) bigger?

(I know, Eurowhite is not popular, but could work well with this tail!).

Cheers.
 
SXDFC
Posts: 1664
Joined: Sun Dec 09, 2007 6:07 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 10:56 pm

Does anyone know when the current livery was introduced? I like their livery, as someone else mentioned it has that "retro-chic" look that other carriers decided to do away with ( OA, AA, AM, AI )
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
 
User avatar
garpd
Posts: 2315
Joined: Thu Aug 11, 2005 9:29 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 11:14 pm

Quoting sankaps (Reply 36):

Nice! I wonder how it would look if the colors around the tail extended down the rear fuselage a bit more, and the body left all white? And if the Air China in the English and Chinese scripts could be slightly (about a third) bigger?

Funny you should describe such a variant, as the above was a progression from this (with a few steps in between):


arpdesign.wordpress.com
 
Mcoov
Posts: 141
Joined: Sun Jul 24, 2011 8:14 pm

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 11:27 pm

Ew. No gold. It looks tacky.

CA's current paint looks fine as it is. Perhaps some additional colors (e.g. blue) could brighten it up a bit, but there's no need to change it.
 
777way
Posts: 6470
Joined: Mon Dec 05, 2005 1:38 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 11:43 pm

Quoting garpd (Reply 38):

Preferring this, sometimes its best to go eurowhite.

Quoting SXDFC (Reply 37):
Does anyone know when the current livery was introduced?

1987 as Air China, prior to that exactly same but with CAAC title and flag on tail dating back to I don't know when.
 
strandedinbgm
Posts: 250
Joined: Wed Jul 11, 2007 2:58 am

RE: Air China´s Extremely Outdated Livery

Sun May 19, 2013 11:52 pm

Are their planes full? Are they making money? Why does it matter how they look? Is the appearance of an airline's fleet a deciding in purchasing a ticket?
It's 737s, 747s and 380s. Not 737's, 747's and 380's. Learn to use the apostrophe for crying out loud.
 
User avatar
kanban
Posts: 3647
Joined: Sun Jan 06, 2008 1:00 am

RE: Air China´s Extremely Outdated Livery

Mon May 20, 2013 12:39 am

Quoting strandedinbgm (Reply 41):
Are their planes full? Are they making money? Why does it matter how they look? Is the appearance of an airline's fleet a deciding in purchasing a ticket?

  
It always amazes me how people believe an airline should repaint their fleet at great expense to look like flying pimp mobiles just because they're "bored" with the current scheme. This when will (X) airline paint it's fleet some hideous design should probably go in the bin of weekly threads by boring people asking asinine questions.. next we'll see "when will Alaska merge with Air China?".....
 
zoom1018
Posts: 201
Joined: Mon May 16, 2005 2:59 pm

RE: Air China´s Extremely Outdated Livery

Mon May 20, 2013 1:43 am

Quoting garpd (Reply 38):

those look very Hainan Airlines...
 
AR385
Posts: 6742
Joined: Fri Nov 07, 2003 8:25 am

RE: Air China´s Extremely Outdated Livery

Mon May 20, 2013 1:55 am

Personally, I like the livery. I find it classic and timeless. I specially like the blue cheatline and the stoic bird on the tail. I wish more airlines brought back the cheatline. I don´t see why they need to tinker with it. I looks particularly beautiful on the 747s.
 
daviation
Posts: 520
Joined: Thu Sep 18, 2008 7:31 pm

RE: Air China´s Extremely Outdated Livery

Mon May 20, 2013 2:31 am

I just saw this plane yesterday at JFK! I went to pick up some family on an Alitalia flight, so I parked in the mobile phone lot until they were finished with customs and immigration. I came prepared with my opera glasses and saw the Air China 777, an A340-600 of another Chinese airline (can't remember), and my very first A380 (Emirates). Lots of JetBlue Airbuses, American 737s and 757s, a few Delta's, and a BA 747.

Of course, the traffic to/from JFK was beyond belief. I live on the west side of the Hudson River; EWR is a far preferable airport for me.
PlaneFlown:717,727,737,747,757,767,777,DC8,DC9,DC10,L1011,F100,A300,319,320,321,330,340,CRJ,ERJ,E190,Av85,DH8,Beaver,ATR
 
justinlee
Posts: 323
Joined: Wed Aug 29, 2012 3:08 pm

RE: Air China´s Extremely Outdated Livery

Mon May 20, 2013 3:09 am

Due to some political reasons (PRC flag can't be shown on flights to ROC.), Air China has a large fleet of special livery. Here are some.

1. Narrow bodies, for example, CA has Mudan (Tree peony) series, which is the national flower of China.

http://i1282.photobucket.com/albums/a526/ljrtc/mudan_zps9835cb3d.jpg

http://i1282.photobucket.com/albums/a526/ljrtc/8b13632762d0f703339226f208fa513d279759ee3d6de5c0_zps18b511cb.jpg

http://i1282.photobucket.com/albums/a526/ljrtc/d0c8a786c9177f3ec1b4d81570cf3bc79e3df8dcd1007619_zps96c557be.jpg

2. Wide bodies, for example, CA has Purple series, and the livery is among the best in China.

http://i1282.photobucket.com/albums/a526/ljrtc/1e30e924b899a901ee7f18181d950a7b03087bf40ad1d56a_zps43d6dfae.jpg

http://i1282.photobucket.com/albums/a526/ljrtc/a9d3fd1f4134970a0a33530195cad1c8a686c9177f3e7d67_zps963cf35f.jpg

And I think CA can modify the Purple series a little bit and make it the new standard!

http://i1282.photobucket.com/albums/a526/ljrtc/20104112742574_zps892a28d1.png

http://i1282.photobucket.com/albums/a526/ljrtc/20104112631104_zpsaf93549f.png

3. And there are also other special theme liveries for example, Olympic Special Livery, but it's gone now...

 
aklrno
Posts: 1190
Joined: Sat Dec 04, 2010 11:18 pm

RE: Air China´s Extremely Outdated Livery

Mon May 20, 2013 5:46 am

Quoting strandedinbgm (Reply 41):

Are their planes full? Are they making money? Why does it matter how they look? Is the appearance of an airline's fleet a deciding in purchasing a ticket?

I can think of two reasons:

1. If the look is memorable then you might notice the aircraft when you are at an airport, and remember that the airline in question does in fact serve that market. When I'm thinking about a trip from AKL to asia certain airlines come to mind right away. Maybe because I saw them at the airport.

2. Passengers may not know what plane they are on, but they probably like to think it is a modern one. Retro looks might be great for the staff and enthusiasts but I think it sends the wrong message to the general public. While WN was changing their livery (I think it took about 4 years) I remember people in the terminal commenting on whether they were boarding a new or an old plane based on its color even though some of the newly painted planes were in fact older than the planes in the older livery.

Quoting VC10er (Reply 17):
Very nice job. IMHO, the primary issue is the typography. The font used for AIR CHINA looks like a default font or the kind of roman characters that are used on old gov documents in translation from Chinese languages.

Have you checked a Chinese visa application lately? They are still using fonts that look like they were made by amateurs and typeset by hand. My chinese laser printer does a better job.
 
smi0006
Posts: 855
Joined: Wed Jan 16, 2008 7:45 am

RE: Air China´s Extremely Outdated Livery

Mon May 20, 2013 6:01 am

Quoting AnsettB727 (Reply 29):
I'm so glad someone's brought this up. I always look at these guys at MEL and their aircraft just look horrendous. If Chinese carriers want to appeal more to western tastes (and their marketing would suggest that they do), this needs immediate rectification.

I agree, an its not just that. Not only do these liveries look out of date, they no longer fit with the branding of the Chinese airlines more widely. They are out of place with the wider branding efforts. Stylish new uniforms, rather stylish and modern interiors, lounges are coming along nicely. Time for their aircraft exteriors to catch up!
 
User avatar
garpd
Posts: 2315
Joined: Thu Aug 11, 2005 9:29 am

RE: Air China´s Extremely Outdated Livery

Mon May 20, 2013 6:24 am

Quoting zoom1018 (Reply 43):
those look very Hainan Airlines...

Hence why I moved on
arpdesign.wordpress.com

Who is online