After experiencing the realities of the US mainland-Hawaii market, Allegiant is now reassessing how its capacity is deployed. It plans to adjust capacity for peak travel times from the southern west coast to Hawaii, during the US summer period and during the winter from the Pacific northwest, which has strong demand during that time driven somewhat by Canadian passengers opting to travel from Bellingham, Spokane and Boise, said Mr Bricker.
The strategy is to create a counter-seasonal pattern between the US and Hawaii, said Mr Bricker, who stated that Allegiant believes that tactic should be effective in bolstering its Hawaiian performance.
Recent remarks from Allegiant president Andrew Levy for the analysts community to "stay tuned" for which Hawaiian markets return and when also indicate that not all of the current route pairings will remain intact.
Mr Levy believes that the 757s freed up by the smaller footprint in Hawaii could effectively be deployed on mainland routes where the carrier has determined the denser aircraft could drive higher profitability on some mainland routes than the current 166-seat MD80s that comprise the bulk of Allegiant's fleet. The highest density routes Allegiant operates are from its Las Vegas and Orlando Sanford bases, according to scheduling data from Innovata, so the carrier could likely profitability operate some larger aircraft on routes from those markets without taking too much of a financial hit given the low ownership costs of its MD80s.
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