bongo
Topic Author
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AV's New Image & Livery

Tue May 28, 2013 2:38 am

The new image and livery will be launched tomorrow. It was a surprise for me since the actual is not so old.
Main HQ in Bogota are changing the billboard about a week ago.
A source told me that the yellow, blue and red(Colombian flag colours) in the logo will dissapear.
MDE: First airport in the Americas visited by the A380!
 
MIAspotter
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RE: AV's New Image & Livery

Tue May 28, 2013 9:58 am

Bad bad bad move from AV´s side, they are going from having a colourful, recognizable and historical image to a bland, mainstream, boring, unimaginative livery.

Shame

MIAspotter.
Nos vamos de Vueling?
 
bongo
Topic Author
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RE: AV's New Image & Livery

Tue May 28, 2013 1:04 pm

There you go:

MDE: First airport in the Americas visited by the A380!
 
na
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RE: AV's New Image & Livery

Tue May 28, 2013 1:20 pm

While the stylised bird isnt bad, the change of livery is just a disaster.

How can they dump such a great scheme, one of the nicest worldwide, and introduce such a bland and generic look?

Sorry to be drastic, but the management board who decided that must be a bunch of tasteless idiots who dont know the value of what they already have, dumping a lot of money in a rebranding thats clearly to see from excellent to medioce.
 
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dabpit
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RE: AV's New Image & Livery

Tue May 28, 2013 1:30 pm

You would think that AV would have learned from history that a bland livery will not last long.

They had a rather bland livery for a few years at one point then switched back to the red and colored look.
Carpe Diem
 
questions
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RE: AV's New Image & Livery

Tue May 28, 2013 1:56 pm

Same design house as AA??
 
bongo
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RE: AV's New Image & Livery

Tue May 28, 2013 3:10 pm

In fact it is a very similar logo to the new AA's!
MDE: First airport in the Americas visited by the A380!
 
YLWbased
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RE: AV's New Image & Livery

Tue May 28, 2013 3:12 pm

What is wrong with their existing one?! WHY?!?!?!?!?!

YLWbased
Hong Kong is not China. Not better or worse, just different.
 
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shamrock350
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RE: AV's New Image & Livery

Tue May 28, 2013 3:22 pm

I think it's actually a better attempt at a bird logo than the new AA, at least you can tell it's a bird!

I never really liked the current AV livery but this new version is very poor, the tail is messy and unfinished (we've heard that before) and billboard titles are very tacky in my opinion. Maybe if they put the logo on the tail it would feel a little more complete and give it a real identity.
 
Alitalia744
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RE: AV's New Image & Livery

Tue May 28, 2013 3:23 pm

The livery would look significantly better had they chosen to place the Condor (bird) logo on the tail. Right now the swooshes are indistinguishable and say nothing of the icon.
Some see lines, others see between the lines.
 
usair330
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RE: AV's New Image & Livery

Tue May 28, 2013 3:28 pm

Quoting bongo (Reply 6):
In fact it is a very similar logo to the new AA's!

I was thinking the same thing.
 
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zkojq
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RE: AV's New Image & Livery

Tue May 28, 2013 3:30 pm


This doesn't look bad however the previous/current one looks far, far better.

Quoting YLWbased (Reply 7):
What is wrong with their existing one?

I think the 'issue' is that the yellow on the tail represents the Colombian flag. Avianca meanwhile is trying to send the message that it is the airline for all of Latin America. Avianca has subsidiaries in Brazil (Avianca Brazil - used to be OceanAir), Ecuador (AeroGal), El Salvador (TACA) etc (their owners nearly acquired TAP Portugal also). All of these will eventually operate under the name (and livery) of Avianca, new livery can't really show a bias towards one country over others.

All of the above doesn't make it ok to introduce an inferior livery.

Quoting alitalia744 (Reply 9):

The livery would look significantly better had they chosen to place the Condor (bird) logo on the tail.

  
First to fly the 787-9 with Air New Zealand and ZK-NZE (2014-10-09, NZ103)
 
trent772
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RE: AV's New Image & Livery

Tue May 28, 2013 3:44 pm

Awful, just Awful.

Why take the red color that has with time turned into something iconic and a synonym with the airline and make it white like every other airline out there?

AV will no longer stand out at airports around the globe, the red is gone, this isn't like the Summa fiasco where the red planes were brought back after some time, this time is different, the red is gone, and it's gone for good.  
Pedaling Squares…
 
AR385
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RE: AV's New Image & Livery

Tue May 28, 2013 3:59 pm

As I said before, seems like they tried to incorporate the TACA livery/brand somehow and manage to come out with this monstrosity. Completely forgettable, mismatched tail colors and essentially, it makes no sense. If they so badly wanted to keep some semblance of TACA, they could have added the parrot to the existing AV livery. I guess these days anybody can design an airline livery.

Massive fail. It´s worst than the Alianza Summa livery, and that´s saying something.
 
GIANCAVIA
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RE: AV's New Image & Livery

Tue May 28, 2013 4:03 pm

The livery is horrible. The tail means absolutely nothing, Just random different shades of crap. Mega fail.
 
ETinCaribe
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RE: AV's New Image & Livery

Tue May 28, 2013 4:08 pm

Hey guys, consultants have families to feed too, thus the re-design, re-branding, etc.
How do you say "if it ain't broke, don't fix it" in Spanish  

Perhaps they were looking at a way of making sure TACA and its customers did not feel like they were being overtaken by AV but still bad execution.
 
A388
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RE: AV's New Image & Livery

Tue May 28, 2013 5:28 pm

Quoting Giancavia (Reply 14):
The livery is horrible. The tail means absolutely nothing, Just random different shades of crap. Mega fail.

I agree with you that the livery could have been done much better. However, the tail does mean something, it is the current TACA tail but adopted to AV's colors. I'm guessing this is done so the merger of TA and AV is evident and to get the TA customers used to the merged company (brand acceptance purposes).

Quoting ETinCaribe (Reply 15):
Perhaps they were looking at a way of making sure TACA and its customers did not feel like they were being overtaken by AV but still bad execution.

That is what I mean with my other post. I think the purpose of this new livery is to emphasize more on the merged company AV/TA. In that regard the tail logo is actually smartly done. However, the rest is very bad. That is the part that I find they could have done much better. I like the tail logo.

A388
 
Alitalia744
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RE: AV's New Image & Livery

Tue May 28, 2013 5:32 pm

Which branding house designed this? Would be interesting to know.
Some see lines, others see between the lines.
 
SXDFC
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RE: AV's New Image & Livery

Tue May 28, 2013 6:05 pm

I like the new livery, it looks nice and fresh. I do agree with others about the placement of the eagle on the tail for both the AA and AV color scheme.. This is a bit OT however does anyone know or can tell me why the Condor was chosen as a logo? What significance does it play?
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
 
aer
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RE: AV's New Image & Livery

Tue May 28, 2013 6:11 pm

Quoting zkojq (Reply 11):
All of these will eventually operate under the name (and livery) of Avianca, new livery can't really show a bias towards one country over others.

Thank you, took the words out of my mouth.

Quoting A388 (Reply 16):
I'm guessing this is done so the merger of TA and AV is evident and to get the TA customers used to the merged company (brand acceptance purposes).

Now that you mention it, I guess they want to avoid something like when the Grupo Taca livery was introduced.
nice and spacious airports in need of new airlines and flights... GUA or FRS anyone?... anyone at all?
 
A388
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RE: AV's New Image & Livery

Tue May 28, 2013 6:21 pm

Quoting SXDFC (Reply 18):
however does anyone know or can tell me why the Condor was chosen as a logo? What significance does it play?

The condor is also depicted on AV's current tail logo (as hard as one might find it, it is there). The condor also has some sort of national significance to Colombians. In the '70s-'80s there was a Colombian airline called AeroCondor Colombia...



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A388
 
av757
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RE: AV's New Image & Livery

Tue May 28, 2013 6:31 pm

Quoting SXDFC (Reply 18):
This is a bit OT however does anyone know or can tell me why the Condor was chosen as a logo? What significance does it play?

The condor of the Andes is Colombia's national symbol, and has an important role in the culture, folklore and mythology of the Andean regions of Argentina, Bolivia, Chile, Ecuador, and Peru.

The condor has been in the emblem of the company in its logos with many varaitions since its origin in December 5, 1919 when SCADTA was founded.

The livery being dropped as of today was made by Future Brands and the new livery is by the Colombian company of Sancho BBDO Advertising Agency here in Bogota.

Regards
AV757
 
RCS763AV
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RE: AV's New Image & Livery

Tue May 28, 2013 7:01 pm

Well you already know what I think about the new image.

But the new uniforms rock! Haven't seen a new airline uniform this classy and yet cool in years! They didn't dispose of the hat or the ruana roja (the red cape) on the FA's, but they modernized them. And the ground crew uniforms look really sharp!

From AV's facebook page:

https://www.facebook.com/AviancaOficial?hc_location=stream
 
asterix
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RE: AV's New Image & Livery

Tue May 28, 2013 7:22 pm

While I like the idea of enhancing the Condor, I definitely think the new livery is a bad and tasteless yoke
 
MATURRO727
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RE: AV's New Image & Livery

Tue May 28, 2013 10:10 pm

Yeah its definetly a shame to see so much history just vanishing to this new image...


Heres a video of the new image(only in spanish)

http://m.youtube.com/#/watch?feature...3D4AlUih0U2p4%26feature%3Dyoutu.be

I do have to say that the new uniforms are indeed quite better than the previous ones


Regards

MATURRO727
 
na
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RE: AV's New Image & Livery

Tue May 28, 2013 10:20 pm

Couldnt they just keep the livery and put the new logo on it? Imho it would have been the easiest and quickest thing to do, and a much better result would have been guaranteed.

Quoting trent772 (Reply 12):
AV will no longer stand out at airports around the globe

Certainly not, the new livery should be called camouflage, so bland is it.

Quoting AR385 (Reply 13):
Massive fail. It´s worst than the Alianza Summa livery, and that´s saying something.

The shortlived Summa livery was even worse. Just grey, awful. Dumped within a short time. I hope this one goes the same way...

Quoting alitalia744 (Reply 17):

Which branding house designed this? Would be interesting to know.

One with no creative talent or one with no backbone, so much is known!
 
brilondon
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RE: AV's New Image & Livery

Tue May 28, 2013 10:48 pm

Quoting na (Reply 3):
While the stylised bird isnt bad, the change of livery is just a disaster.

How can they dump such a great scheme, one of the nicest worldwide, and introduce such a bland and generic look?

Sorry to be drastic, but the management board who decided that must be a bunch of tasteless idiots who dont know the value of what they already have, dumping a lot of money in a rebranding thats clearly to see from excellent to medioce.

Here we go. Nobody likes it because it is different and new. I won't pass judgment until I see it on the aircraft.
Rush for ever; Yankees all the way!!
 
PRAirbus
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RE: AV's New Image & Livery

Tue May 28, 2013 10:57 pm

Sad is the fact that TACA, a Latin American aviation icon will disappear too! AV's new logo looks too much like the "new AA's" flight symbol. AV will look like it is associated w/new AA, talk about confusing!  .
 
na
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RE: AV's New Image & Livery

Tue May 28, 2013 11:43 pm

Quoting brilondon (Reply 26):
Here we go. Nobody likes it because it is different and new. I won't pass judgment until I see it on the aircraft.

Nope. You dont have to see the rotten fish when you already smell it. I am not condemning new liveries per se, I´m condemning what is wrong.
 
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817Dreamliiner
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RE: AV's New Image & Livery

Wed May 29, 2013 7:20 am

Quoting na (Reply 28):
I am not condemning new liveries per se, I´m condemning what is wrong.

Wow, you make it sound like its some God given right....  

Here's a photo in the database, just missing the titles:


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Please let me know... If you know this is the end of the world, Let me know... If you know the truth...
 
na
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RE: AV's New Image & Livery

Wed May 29, 2013 9:59 am

Quoting brilondon (Reply 26):
Here we go. Nobody likes it because it is different and new.

Rubbish. Nobody likes it because its bad, probably the most drastic change from good to bad in recent times. The old one was "different", the coming one is generic white plane with coloured tail, which is the exact opposite of a "new" idea.

Quoting 817Dreamliiner (Reply 29):
Wow, you make it sound like its some God given right....  

Big mistakes need big words 
 
jfk777
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RE: AV's New Image & Livery

Wed May 29, 2013 11:24 am

Its similar to the Korean airline "Asiana". Except Avianca's is all red. Why has Avianca doen so much corporate rebranding in recent years ? They change thir paint job more then BA did when they had all the flags.
 
nicholasjet
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RE: AV's New Image & Livery

Wed May 29, 2013 2:21 pm

More images of the interior have been posted here, including the new interior of their A330s and uniforms.

http://thedesignair.net/2013/05/29/avianca-launches-new-brand/

interestingly, they like it. But they do raise a valid point. That the look for the brand would be perceived differently if it was for a brand new airline compared to one with a heritage. It is said that people are resistant to change....
 
nicholasjet
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RE: AV's New Image & Livery

Wed May 29, 2013 5:03 pm

and also... what's with all the red airlines nowadays?!
 
bogota
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RE: AV's New Image & Livery

Wed May 29, 2013 7:12 pm

Quoting nicholasjet (Reply 32):
But they do raise a valid point. That the look for the brand would be perceived differently if it was for a brand new airline compared to one with a heritage. It is said that people are resistant to change....

Not entirely true, the interiors except for the change from blue cloth to grey leather are exactly the same as the airline has had for years. The general consensus is that the new uniforms are well liked. What has raised the critizisim is the exterior, which they call minimalist, I call bland and uncreative.

Some societies are resistant to change, such as the American and the British, where company images tend to last for ever. But colombians in general love change, everything new is always a novelty and companies change image much more frequent than in other places, and if a new livery that was not bland even with the TACA style tail would have been well received. The red is part of the soul of the company and that has not changed, we are just so sad to see a change from one of the most outstanding liveries in the world to one that looks so similar to so many around the world, totally uninspiring.
 
SXDFC
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RE: AV's New Image & Livery

Wed May 29, 2013 7:26 pm

When will we see the A320s and A330s arrive for re-paints?
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
 
rootsair
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RE: AV's New Image & Livery

Wed May 29, 2013 8:27 pm

Even the Alianza Summa livery was nicer than this crap
A man without the knowledge of his past history,culture and origins is like a tree without roots
 
bluesky73
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RE: AV's New Image & Livery

Wed May 29, 2013 10:28 pm

Yet another "bland re-brand". Design companies clearly running out of ideas and airline board directors led easily to the bank.

Nothing else to say but bin it!
 
brilondon
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RE: AV's New Image & Livery

Thu May 30, 2013 12:13 am

Quoting na (Reply 28):
Nope. You dont have to see the rotten fish when you already smell it. I am not condemning new liveries per se, I´m condemning what is wrong.

Maybe you are what is wrong.

Quoting na (Reply 30):
Rubbish. Nobody likes it because its bad, probably the most drastic change from good to bad in recent times. The old one was "different", the coming one is generic white plane with coloured tail, which is the exact opposite of a "new" idea.

Somebody must have liked it, or they would not have invested in rebranding the airline. I don't really care but when you take what I have posted and in you opinion you don't like doesn't mean other people don't like it. It is just your opinion and you have the right to express it. Please allow others who may have a differing opinion to express theirs without your comments about what others may say. Yes, I get you don't like anything new, but I do like the new look.
Rush for ever; Yankees all the way!!
 
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etops1
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RE: AV's New Image & Livery

Thu May 30, 2013 1:11 am

Is it me , or is this a rip off of the current AA logo ?
 
SXDFC
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RE: AV's New Image & Livery

Thu May 30, 2013 1:23 am

Quoting jfk777 (Reply 31):
Why has Avianca doen so much corporate rebranding in recent years ?

As someone else pointed out, they had to change their livery because their previous livery looked "too Colombian". Since they merged with TACA they wanted to be seen as more of an airline of South America vs one country. It would be neat if Avianca Brazil featured Green and Yellow stripes IMHO.

Quoting jfk777 (Reply 31):
They change thir paint job more then BA did when they had all the flags.

Weren't those considered specialty planes?
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.
 
abrelosojos
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RE: AV's New Image & Livery

Thu May 30, 2013 2:13 am

The only thing I liked about Avianca is now gone. Welcome to the Ikea airline.

Saludos,
Alex
Live, and let live.
 
alfa164
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RE: AV's New Image & Livery

Thu May 30, 2013 2:32 am

Quoting abrelosojos (Reply 41):
The only thing I liked about Avianca is now gone. Welcome to the Ikea airline.

You just insulted my local Ikea store.
 
brilondon
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RE: AV's New Image & Livery

Thu May 30, 2013 2:37 am

Quoting abrelosojos (Reply 41):

The only thing I liked about Avianca is now gone. Welcome to the Ikea airline.

Well I hope you don't have to load your own luggage and fuel the aircraft yourself on Ikea Air. Hey those of you who run airlines don't get any ideas...
Rush for ever; Yankees all the way!!
 
corsario1
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RE: AV's New Image & Livery

Thu May 30, 2013 2:46 am

I love it! its classy, fresh, and a lot more international than the previous. I do like the previous but it was very Colombia biased, and lacked the international image AV wants to Project. Change is always difficult... but i am sure it will grow on people with time.
 
bogota
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RE: AV's New Image & Livery

Thu May 30, 2013 11:25 am

Quoting corsario1 (Reply 44):
I love it! its classy, fresh, and a lot more international than the previous. I do like the previous but it was very Colombia biased, and lacked the international image AV wants to Project. Change is always difficult... but i am sure it will grow on people with time.

I disagree, its not classy, not fresh, it looks bland, boring and uninspiring. The previous only had Colombia in the tail, but the livery as a whole was very well resolved. This will not grow on people, people will simply get used to it. Nobody will talk about the image, it will become simply another option among the many other around. Hopefully their prices will match their livery as other prettier images with better hard and soft products on board are opening more and more international flights out of Colombia.
 
GIANCAVIA
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RE: AV's New Image & Livery

Thu May 30, 2013 12:26 pm

Quoting corsario1 (Reply 44):
I love it! its classy, fresh, and a lot more international than the previous. I do like the previous but it was very Colombia biased, and lacked the international image AV wants to Project. Change is always difficult... but i am sure it will grow on people with time.

We all have our own tastes and opinion no doubt but honestly what is more "international" about this scheme? It doesnt make any sense.

Also its just a bunch of squiggles on the tail, Its not really fresh its a mess. If they put the actual Logo on the tail it would improve a tad..
 
A388
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RE: AV's New Image & Livery

Thu May 30, 2013 7:52 pm

Does anyone know why the Avianca FIDS website doesn't load the FIDS page after logging in? I want to track AV's aircraft that are painted in the new livery so I can take photos once it visits Curacao  

A388
 
aerokiwi
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RE: AV's New Image & Livery

Thu May 30, 2013 10:51 pm

It looks like the kind of livery graphic designers plonk on mock aircraft parked at new terminal buildings in images released of airport developments. In essence, just awful. Utterly bleh.
 
av757
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RE: AV's New Image & Livery

Tue Jun 11, 2013 9:46 pm

Avianca's new livery on the ATR72-600.


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AV757