smi0006
Topic Author
Posts: 855
Joined: Wed Jan 16, 2008 7:45 am

New Fiji Airways Uniform

Fri Jun 28, 2013 8:32 am

For those that are interested here is a link to the an Australian Business traveller with photos of the new Fiji airways uniform. Looks great to me! Nice and fresh (little GA perhaps?). Not sure how warm it would be for the crew.

http://www.ausbt.com.au/photos-fiji-airways-new-uniforms

The article also shows the new interiors of the 737s - Looks amazing!

The entire rebrand and refresh looks great to me! I think FJ is positioning itself well to become a niche carrier across the Pacific with quiet an upscale trendy product!
 
Aeri28
Posts: 673
Joined: Fri Dec 08, 2000 1:08 pm

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 1:27 pm

I like it. The color is nice. I have a few bula shirts from Fiji that I bought several years ago. Always love the patterns and colors used.

I am not too much a fan of the Fiji Airways branding on the jacket. Looks cheap. They could have done something nicer IMO.
 
777way
Posts: 6470
Joined: Mon Dec 05, 2005 1:38 am

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 2:00 pm

The whole rebranding is very high class yet keeping within their culture, were they always this good?
 
UALFAson
Posts: 768
Joined: Sun Mar 14, 2004 2:41 pm

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 3:04 pm

Quoting Aeri28 (Reply 1):
I am not too much a fan of the Fiji Airways branding on the jacket. Looks cheap. They could have done something nicer IMO.

I thought the exact same thing! The women's outfit and the men's shirt are very classy and appropriate but the embroidery on that men's blazer? Ugh! Cheap and tacky are exactly right!

But the airplane interiors and exteriors look great too! A nice modern refresh.
"We hope you've enjoyed flying with us as much as we've enjoyed taking you for a ride."
 
ben175
Posts: 526
Joined: Wed Jul 02, 2008 12:44 pm

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 4:04 pm

Finally, an airline seems to be doing everything right! I wish FJ great luck in the future, it is fantastic to see the thought and commitment that has been put into this rebranding.
 
777way
Posts: 6470
Joined: Mon Dec 05, 2005 1:38 am

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 4:15 pm

Quoting UALFAson (Reply 3):
Ugh! Cheap and tacky are exactly right!

That minimal design where the badge is worn? I didn't even notice it till you guys pointed it out.
 
User avatar
DocLightning
Posts: 19820
Joined: Wed Nov 16, 2005 8:51 am

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 4:33 pm

Quoting UALFAson (Reply 3):
I thought the exact same thing! The women's outfit and the men's shirt are very classy and appropriate but the embroidery on that men's blazer? Ugh! Cheap and tacky are exactly right!

Agreed. The rest of the uniform looks great, though.

Distinctive, attractive, inoffensive, and looks good on a variety of body types.
-Doc Lightning-

"The sky calls to us. If we do not destroy ourselves, we will one day venture to the stars."
-Carl Sagan
 
MesaFlyGuy
Posts: 3820
Joined: Fri Dec 21, 2012 8:36 pm

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 4:36 pm

The planes and the uniforms all look great! Finally an airline that is making all the right moves in a rebranding effort. Also great to see an island-nation airline making it so classy!
The views I express are my own and do not reflect the views and opinions of my company.
 
DutchBoeing
Posts: 91
Joined: Sat Apr 17, 2010 10:48 pm

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 8:56 pm

I love this whole FJ rebranding too! Finally an airline bucking the trend of 'blandness'...  
 
AA94
Posts: 652
Joined: Fri Aug 19, 2011 1:37 am

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 9:35 pm

I think it looks fantastic, save for the embroidery on the men's blazer .. but I digress.

I love how 'balanced' their branding is. For example, the white seats with the patterned pillows and blankets. It's the right mix of accent and minimalism, IMO. Combine their improved hard product with the new branding, and I think they're one to keep an eye. The entire rebranding has been very well-executed.
If you can't take the heat, you best get out of the kitchen
 
hh65man
Posts: 183
Joined: Fri Mar 01, 2013 7:52 am

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 9:51 pm

My favourite colour, Celeste........ Love it......
 
ozark1
Posts: 640
Joined: Fri Mar 03, 2006 4:38 am

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 11:21 pm

I think it all looks great! I like the fact that none of the men are wearing ties, yet still look professional. I hope that other carriers follow suit. I know Fiji is a more casual destination, yet I would love to see the tie removed from domestic flights (like DFW-AUS or OKC!), and then you could put one on for international flights. But not to digress, it all looks very nice. I hope they can keep those white seats clean!
 
User avatar
aerorobnz
Posts: 7486
Joined: Sat Feb 10, 2001 3:43 pm

RE: New Fiji Airways Uniform

Fri Jun 28, 2013 11:23 pm

Further to the new uniform, which I think is 100% correct for the airline. They have begun to compete again on the markets they serve - which is good, because previously as Air Pacific they kinda gave up. In fact they are offering $575 (about $450USD) for flights AKL-NAN & 4 nights accommodation. Very cheap, and as you can see good value for their product.
I will try and get an A330 in one direction and a 737 in the other.
Flown to 120 Airports in 44 Countries on 73 Operators. Visited 55 Countries and counting. Wanderlust is like Syphilis, once you have the itch it's too late for treatment.
 
Motorhussy
Posts: 3245
Joined: Thu Mar 30, 2000 7:49 am

RE: New Fiji Airways Uniform

Sat Jun 29, 2013 12:28 am

Quoting 777way (Reply 2):
were they always this good?

No, they've thrust of the shackles and ghosts of their colonial past and are embracing the future with a new identity, is the paraphrase of what their marketing manager told me when I interviewed him a few months back. He wouldn't be drawn on the Bainimarama regime's crack down on service workers unions etc.
come visit the south pacific
 
aerokiwi
Posts: 2256
Joined: Sun Jul 30, 2000 1:17 pm

RE: New Fiji Airways Uniform

Sat Jun 29, 2013 1:26 am

Quoting motorhussy (Reply 13):
He wouldn't be drawn on the Bainimarama regime's crack down on service workers unions etc.

Yeah it's such a shame that what appears to be an airline getting itself together, unfortunately represents a nation that is still a mess.

Quoting motorhussy (Reply 13):
No, they've thrust of the shackles and ghosts of their colonial past and are embracing the future with a new identity, is the paraphrase of what their marketing manager told me when I interviewed him a few months back.

Groan. I don't recall the rainbow being a particularly British symbol of colonial conquest. Unless they were a lot more FABULOUS than we were led to believe  
 
777way
Posts: 6470
Joined: Mon Dec 05, 2005 1:38 am

RE: New Fiji Airways Uniform

Sat Jun 29, 2013 11:34 am

Please post a pic of the the Jacket with embroidery I cant find it, or are you referring to this?

Who is online

Users browsing this forum: bbschraube, ben175, cougar15, csavel, Emperorvalse, fun2fly, globalcabotage, hkcanadaexpat, JAmie2k9, jbs2886, JCTJennings, rebr, SKCPH, Yahoo [Bot] and 227 guests