LAXintl
Topic Author
Posts: 20183
Joined: Wed May 24, 2000 12:12 pm

Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 12:06 am

Budget carrier Tiger Airways will be renamed Tigerair and change its livery as part a group-wide rebranding exercise.

The first plane in the new livery was unveiled at Melbourne sees the leaping tiger logo replaced with a new design that Tigerair said aimed to convey a corporate personality that is “warm, passionate and genuine”.

Press release:
http://www.tigerairways.com/news/TH_..._Say_Hello_to_the_new_Tigerair.pdf



Anyone see a photo of the plane?

=
From the desert to the sea, to all of Southern California
 
User avatar
817Dreamliiner
Posts: 3226
Joined: Sun Jul 27, 2008 4:12 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 12:34 am

Please let me know... If you know this is the end of the world, Let me know... If you know the truth...
 
User avatar
mariner
Posts: 18253
Joined: Fri Nov 23, 2001 7:29 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 12:45 am

Quoting LAXintl (Thread starter):
The first plane in the new livery was unveiled at Melbourne sees the leaping tiger logo replaced with a new design that Tigerair said aimed to convey a corporate personality that is %u201Cwarm, passionate and genuine%u201D.

I;m not sure that I'll ever think of a tiger as " warm, passionate and genuine."

Perhaps they should have rebranded as "Tigger Airways" and had the cartoon figure on the tail:



 

mariner
aeternum nauta
 
User avatar
allrite
Posts: 2372
Joined: Wed Aug 08, 2007 11:28 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 12:49 am

Quoting LAXintl (Thread starter):
Budget carrier Tiger Airways will be renamed Tigerair and change its livery as part a group-wide rebranding exercise.

And I maintain they should be renamed Virgin Pussy considering their new owners.
I like artificial banana essence!
 
SIA747Megatop
Posts: 412
Joined: Tue Apr 24, 2012 4:36 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 4:53 am

I don't associate tigers with "warm, passionate and genuine."
"I do not yet know of a man who became a leader as a result of having undergone a leadership course." - Lee Kuan Yew
 
bill142
Posts: 7853
Joined: Wed Aug 04, 2004 1:50 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 4:56 am

Quoting SIA747Megatop (Reply 4):

Tiger Airways doesn't fit that description either.
 
Beechtobus
Posts: 369
Joined: Wed Nov 30, 2011 4:09 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 5:15 am

Very Cool branding I feel. Unique and modern. I like the trim on the engine nacelles too.
 
MaverickM11
Posts: 15322
Joined: Thu Apr 06, 2000 1:59 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 5:33 am

Quoting LAXintl (Thread starter):
Tiger Airways Rebrands As Tigerair

Well that was necessary  
Quoting LAXintl (Thread starter):
a corporate personality that is “warm, passionate and genuine”.

Who buys this sh!t? Scoot is even more embarassing--it's just a cheap seat from A to B, kids.
E pur si muove -Galileo
 
cloudyapple
Posts: 1261
Joined: Sun Jul 24, 2005 7:01 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 5:33 am

I call this cheap and cheerful.
A310/A319/20/21/A332/3/A343/6/A388/B732/5/7/8/B742/S/4/B752/B763/B772/3/W/E145/J41/MD11/83/90
 
MaverickM11
Posts: 15322
Joined: Thu Apr 06, 2000 1:59 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 5:48 am

Quoting cloudyapple (Reply 8):
I call this cheap and cheerful.

That would be a much better "corporate personality" than this warm/passionate/genuine nonsense. At least they'd have half a chance at delivering on the former.
E pur si muove -Galileo
 
User avatar
aerorobnz
Posts: 7485
Joined: Sat Feb 10, 2001 3:43 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 5:54 am

This branding change won't change the general public opinion of Tiger Airways. One day I'll summon up the courage to fly an LCC like Tigerair to diversify my logbook..but I'm a sucker for the old fashioned courtesies offered by airlines though, I'd fly on any other airline in australia first though.
Flown to 120 Airports in 44 Countries on 73 Operators. Visited 55 Countries and counting. Wanderlust is like Syphilis, once you have the itch it's too late for treatment.
 
User avatar
MillwallSean
Posts: 860
Joined: Tue Apr 08, 2008 3:07 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 8:14 am

Pretty nice logo to be honest. Not bad at all.
I liked the Tiger image previously but the font that accompanied it wasnt to my liking.

The painting on the engines is cool as well.
Great work by Tiger.

I don't understand this LCC bashing. If you don't like LCC:s don't fly with them. Obviously there is a demand for their products so why belittle them?
I always find it funny to see people drinking wines with screwcorks but at the same time being to good to fly lowcosts...

What some might want to consider is that calling Lowcost airlines cheap is marketing them. They want to be seen as cheap that's their entire business concept and no one is happier than them when its repeated...

Tiger Air is a decent lowcost, not as extreme as Ryanair but still an airline that keeps the other carriers honest. I'm actually more pleased with them these days when I can choose who to fly because they and the mentioned Scoot drive down the fares of the full service airlines. hence why i have flown Qantas a fair bit lately, good prices and good service. That would never have happened with a pure duopoly...
Now I am used to lowcost carriers so I know and understand the pros and cons with lowcosts and don't get shocked when I have to pay for extra luggage or food or have to come on time.
No One Likes Us - We Dont Care.
 
SIA747Megatop
Posts: 412
Joined: Tue Apr 24, 2012 4:36 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 8:42 am

Quoting MaverickM11 (Reply 7):
Who buys this sh!t? Scoot is even more embarassing--it's just a cheap seat from A to B, kids.

Tiger Airways thought this way too. They thought that they could just offer cheap fares and people would come. Unfortunately this has resulted in a tarnished brand image. The airline isn't bad - yes they've had their rough patches with the Australian grounding and a poor period of on time performance which have done their brand no good. An airline needs marketing, an image. Scoot has done a fantastic job of this.

I can only wish TR the best of luck.
"I do not yet know of a man who became a leader as a result of having undergone a leadership course." - Lee Kuan Yew
 
bmibaby737
Posts: 1458
Joined: Sun Jun 12, 2005 1:07 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 8:50 am

Is this Tiger Airways d/b/a Tigerair or is this a company name change?

Have to say, the logo colours remind me of Vueling almost
 
TaniTaniwha
Posts: 33
Joined: Sat Apr 16, 2011 12:04 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 8:53 am

I wouldn't underestimate Virgin Australia's ability to turn this airline around, if what they've done with their own brand first, is anything to go by.

They've done a terrific job to 'corporatise' cheap and cheerful Virgin Blue into Virgin Australia and a genuine competitor to QANTAS, that also leaves room beneath to re-introduce Tiger (Tigerair) to take on Jetstar.

It may seem a bit 'naff' now to us but knowing Virgin's track record, I bet they know what they're doing and will make this work. Good luck to them!

[Edited 2013-07-03 01:54:16]

[Edited 2013-07-03 01:54:53]
 
777way
Posts: 6470
Joined: Mon Dec 05, 2005 1:38 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 9:23 am

why leave one dot grey or is it black?
 
MaverickM11
Posts: 15322
Joined: Thu Apr 06, 2000 1:59 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 9:37 am

Quoting SIA747Megatop (Reply 12):
They thought that they could just offer cheap fares and people would come. Unfortunately this has resulted in a tarnished brand image

What tarnished the brand was the dodgy operation, both in terms of safety and in terms of customer service
E pur si muove -Galileo
 
bmibaby737
Posts: 1458
Joined: Sun Jun 12, 2005 1:07 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 9:54 am

Quoting 777way (Reply 15):
why leave one dot grey or is it black?
"Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine.

The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.

The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.


http://www.tigerairways.com/sg/en/our_new_identity.php
 
nicholasjet
Posts: 96
Joined: Wed May 08, 2013 9:07 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 10:02 am

These guys don't really like it? (plus a few more photos here too)

http://thedesignair.net/2013/07/03/a...-learns-how-to-change-its-stripes/

I am in agreement too, it's cheap, it's a type face and they've just changed the colours of the dots on the eyes, and added a tail out of a G. I'm not genius, but even I could have done that. They've 'blandalised' the airline.

Instead of patching up a company's bad reputation with a paint job, why not fix the actual airline. Are people really that dumb that they'll go 'Hey I didn't want to fly Tiger Airways, as it was a bit dodgy.... but wait, what's this? TigerAir flying exactly the same route? They can't be the same. I'm sold. They have a 'g' that looks a bit like a tiger's tail."

Really? I mean... really?
 
SpaceshipDC10
Posts: 4463
Joined: Tue Jan 01, 2013 11:44 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 10:09 am

Quoting mariner (Reply 2):
I;m not sure that I'll ever think of a tiger as " warm, passionate and genuine."

That's because you haven't met Hobbes yet?  

[Edited 2013-07-03 03:10:31]
 
777way
Posts: 6470
Joined: Mon Dec 05, 2005 1:38 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 11:35 am

Quoting bmibaby737 (Reply 17):
Quoting nicholasjet (Reply 18):

BS and the tail now clashes with new title, it should've complemented it by going interpretorial?? rather literal.
 
Akiestar
Posts: 820
Joined: Wed May 06, 2009 6:51 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 11:42 am

It seems that all planes in the TR group (including DG and RI, which are now Tigerair Philippines and Tigerair Mandala respectively) are being repainted.

http://sphotos-f.ak.fbcdn.net/hphotos-ak-prn1/1013859_10151712418218728_1205824444_n.jpg

Not sure if this was taken in MNL, but it might be.
 
LAXintl
Topic Author
Posts: 20183
Joined: Wed May 24, 2000 12:12 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 1:20 pm

Quoting Akiestar (Reply 21):
It seems that all planes in the TR group (including DG and RI, which are now Tigerair Philippines and Tigerair Mandala respectively) are being repainted.

Yes its a group-wide rebranding exercise per my original post
From the desert to the sea, to all of Southern California
 
GIANCAVIA
Posts: 906
Joined: Thu Feb 25, 2010 11:45 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 1:23 pm

Looks like a bit of a mess to be honest.
 
AWACSooner
Posts: 1788
Joined: Tue Jan 22, 2008 12:35 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 2:18 pm

Quoting allrite (Reply 3):

And I maintain they should be renamed Virgin Pussy considering their new owners.

Why was this thread not locked down after this post? It couldn't have possibly gotten any better than this!

You sir, win the thread!
 
Devilfish
Posts: 5254
Joined: Tue Jan 24, 2006 7:52 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 2:19 pm



Quoting awacsooner (Reply 24):
Why was this thread not locked down after this post? It couldn't have possibly gotten any better than this!

Guess they're reserving that for another subsidiary...    ...



[Edited 2013-07-03 07:28:34]
"Everyone is entitled to my opinion." - Garfield
 
LHRXXXLHR
Posts: 24
Joined: Tue Jun 23, 2009 5:23 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 3:12 pm

Instead of warm and passionate it says cheap and uninspired. "We couldn't go to the trouble of hiring professionals to design a new corporate brand so we had the (unpaid) interns come up with some ideas." Reminds me of ValuJet. Slap Critter on the side and your done.
 
PilotRecruit
Posts: 69
Joined: Tue Jan 09, 2007 3:36 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 4:11 pm

Quoting bmibaby737 (Reply 17):
"Our new logo is simplified to depict the personality of the new Tigerair brand — warm, passionate and genuine.

The rounded fonts depict friendliness while the two dots, the first in grey and the second in orange, symbolises Tigerair's role in connecting our customers from one point to another. The different coloured dots also depict a friendly wink.

The orange semi-circle acts as a subtle reference to a tiger's tail, as well as a smile, representative of the passion and commitment in everything we do.

http://www.tigerairways.com/sg/en/ou...y.php

So this is the major re-branding? Shortening the name and changing the font? All flights from now on will definitely be totally and completely sold out!!

Embarrassing.
"Whether you think you can or you can't, either way you're right." Henry Ford
 
Markam
Posts: 318
Joined: Sun Jan 13, 2008 6:17 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 5:07 pm

Quoting bmibaby737 (Reply 13):
Have to say, the logo colours remind me of Vueling almost

That was my first thought, as well. Not the tail design, but their new logo does definitely look very similar to Vueling's.
 
bohica
Posts: 2308
Joined: Tue Feb 10, 2004 3:21 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 7:12 pm

The tail? Yes I like it.   
The engine nacelles? Yes it's a nice touch.   
The rest of the plane? Hell NO!!! Billboard eurowhite. Completely unimaginative.   
 
B707MT
Posts: 74
Joined: Wed Apr 10, 2013 8:37 pm

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 9:58 pm

It does seem a mishmash of half-thought-through ideas. The nacelle bands are a cute echo of the fin but, as many have posted, there is now an uncomfortable clash with the typography.

Quoting 777way (Reply 20):
the tail now clashes with new title, it should've complemented it by going interpretorial?? rather literal.

   As much as I think Germanwings pulled up short with their rebrand too* my initial reaction was to wonder if the literal tiger stripes on the fin could be stylised in a similar way.


View Large View Medium
Click here for bigger photo!

Photo © Reinhardt Rolf
View Large View Medium
Click here for bigger photo!

Photo © Konstantin von Wedelstaedt

(*Personal view: the 'wings' of the 'W' could have been far more striking had the reds continued down from the fin and 'turned' between stabiliser and belly grey. The upswing in the gold bands could then have wrapped over the crown of the aft hull forward of the fin.)

Stylised tiger stripes could be done without making it 'imprisoned' - and if it did look like kitty was behind bars, well, there's always that wank - sorry, wink - and a smile up front. Sorry: font.
(I couldn't find a smiley for 'meeow'.)   
 
777way
Posts: 6470
Joined: Mon Dec 05, 2005 1:38 am

RE: Tiger Airways Rebrands As Tigerair

Wed Jul 03, 2013 10:22 pm

Quoting nicholasjet (Reply 18):
These guys don't really like it? (plus a few more photos here too)

http://thedesignair.net/2013/07/03/a...ipes/
Quoting 777way (Reply 20):
the tail now clashes with new title, it should've complemented it by going interpretorial?? rather literal.

Did not know article shares same view on tail as mine as I handnt read it..

Quoting B707MT (Reply 30):
As much as I think Germanwings pulled up short with their rebrand too* my initial reaction was to wonder if the literal tiger stripes on the fin could be stylised in a similar way.

exactly.
 
dforce1
Posts: 507
Joined: Thu Jul 07, 2005 4:16 am

RE: Tiger Airways Rebrands As Tigerair

Thu Jul 04, 2013 9:38 am

The logo was unveiled today in the Philippines but it's missing the Tigerair logo. Just has the tail stripes. Although the livery of its predecessor SEAIR was incredibly bland, it was popular because it carried the title "It's More Fun in the Philippines." Haven't heard whether this deviation would continue with Tigerair or if it will eventually adopt the Tigerair titles on the side of the fuselage. Seems odd to me that they would unveil an incomplete white fuselage. Not sure who will win the battle of the Philippines - Air Asia or Tiger Air. Tiger Air plans to get the Philippine fleet up to 25 within the next five years.

http://www.philippineflightnetwork.c...ger-airways-becomes-tiger-air.html

http://4.bp.blogspot.com/-QhQ81waRB7U/UdU5XIIIXdI/AAAAAAAABD0/9zWxRBIcwdk/s960/1044248_582900671732795_1784898283_n+(1).jpg
 
TheLifehouse
Posts: 25
Joined: Mon Feb 13, 2012 6:14 am

RE: Tiger Airways Rebrands As Tigerair

Thu Jul 04, 2013 10:58 pm

A few days in and the TigerAir decals are starting to peel off...
 
infinit
Posts: 899
Joined: Thu Jul 31, 2008 1:12 am

RE: Tiger Airways Rebrands As Tigerair

Fri Jul 05, 2013 1:57 am

I never digged the cat names of Southeast Asian airlines.. Seriously.. Tiger, Lion. What's next, Lynx and Jaguar?

SQ onws 30% of Tiger.
Not sure if Tigger has become more profitable but is there a chance SQ would want to buy them over fully and rebrand them as Scoot?
 
User avatar
a36001
Posts: 253
Joined: Sun Sep 09, 2012 2:47 am

RE: Tiger Airways Rebrands As Tigerair

Fri Jul 05, 2013 8:13 am

Quoting nicholasjet (Reply 18):
Quote:
Instead of patching up a company's bad reputation with a paint job, why not fix the actual airline. Are people really that dumb that they'll go 'Hey I didn't want to fly Tiger Airways, as it was a bit dodgy.... but wait, what's this? TigerAir flying exactly the same route? They can't be the same. I'm sold. They have a 'g' that looks a bit like a tiger's tail.

yeah! Same could be said about our government!  
 
SYDAIRPORTS
Posts: 143
Joined: Mon Mar 18, 2013 11:15 pm

RE: Tiger Airways Rebrands As Tigerair

Fri Jul 05, 2013 8:22 am

Tiger will move into profit soon, as many people switch from overpriced QF & VA.

It's as simple as that.
 
IndianicWorld
Posts: 2806
Joined: Mon Jun 04, 2001 11:32 am

RE: Tiger Airways Rebrands As Tigerair

Fri Jul 05, 2013 8:46 am

Quoting SYDAIRPORTS (Reply 36):
Tiger will move into profit soon, as many people switch from overpriced QF & VA.

It's as simple as that.

Is that so??

QF and VA haven't been that affected by TT so far so not sure why you feel it is so cut and dry.

With TT moving into the VA family, I expect them to do better though as the airlines capacity shift to better suit the routes the group needs covered.
 
jetfuel
Posts: 1028
Joined: Tue Jan 11, 2005 10:27 pm

RE: Tiger Airways Rebrands As Tigerair

Fri Jul 05, 2013 10:21 am

Only have to read their facebook page to see the dramas they have. No wonder people dislike them www.facebook.com/tigerairaustralia?fref=ts&filter=2

[Edited 2013-07-05 03:21:58]
Where's the passion gone out of the airline industry? The smell of jetfuel and the romance of taking a flight....
 
TheLifehouse
Posts: 25
Joined: Mon Feb 13, 2012 6:14 am

RE: Tiger Airways Rebrands As Tigerair

Fri Jul 05, 2013 11:09 am

Quoting jetfuel (Reply 38):

Not trying to be mean but those people complaining sound like the perfect candidates for tiger's show Airways.
 
MaverickM11
Posts: 15322
Joined: Thu Apr 06, 2000 1:59 pm

RE: Tiger Airways Rebrands As Tigerair

Fri Jul 05, 2013 11:19 am

Quoting jetfuel,reply=38Only have to read their facebook page to see the dramas they have. No wonder people dislike them:

Perhaps, but I'd challenge anyone to find an airline's Facebook page that isn't primarily ranting and raving
E pur si muove -Galileo
 
SYDAIRPORTS
Posts: 143
Joined: Mon Mar 18, 2013 11:15 pm

RE: Tiger Airways Rebrands As Tigerair

Fri Jul 05, 2013 10:49 pm

Quoting jetfuel (Reply 38):
Only have to read their facebook page to see the dramas they have. No wonder people dislike them www.facebook.com/tigerairaustralia?f...ter=2

Facebook ?

facebook is like traveladvisor, it can be very easily manipulated.

There are organisations out there saying they will give you 1000's of good comments &/or 1000's of bad comments for your competitors, for a small fee

+ am sure lots of QF staff, worried about their jobs are posting many of the -ve comments about Tiger, who's cost base must be lowest in the country.

Wonder if VA will start sending TT across the Tasman on some of the thinner routes. Wouldn't require a lot.
 
SIA747Megatop
Posts: 412
Joined: Tue Apr 24, 2012 4:36 am

RE: Tiger Airways Rebrands As Tigerair

Sat Jul 06, 2013 8:15 am

http://www.dailytelegraph.com.au/tra...-a320/story-fni0bien-1226674956168

Tigerair's facelift comes unstuck as new logo starts to peel off Airbus A320. Fantastic new look.
"I do not yet know of a man who became a leader as a result of having undergone a leadership course." - Lee Kuan Yew
 
aerokiwi
Posts: 2256
Joined: Sun Jul 30, 2000 1:17 pm

RE: Tiger Airways Rebrands As Tigerair

Sat Jul 06, 2013 9:03 am

Quoting Giancavia (Reply 23):
Looks like a bit of a mess to be honest.

Absolutely. Just terrible. Does the orange in the writing even match the yellow in the tail? Maybe it's just distorted in the photos but if that happens in all photos then you gotta wonder if this was a professional job.

Awful titling (the "tail" is about as clumsy as it gets) and the slither of stripes on the engine nacelles, while having potential, is so meagerly applied it looks like they just changed out part of the nacelle for a spare.

A m'mess" is the best you can say about this.
 
IndianicWorld
Posts: 2806
Joined: Mon Jun 04, 2001 11:32 am

RE: Tiger Airways Rebrands As Tigerair

Sat Jul 06, 2013 9:58 am

Its hardly the most inspiring rebrand ever but I guess they didn't want to start again.

This look is cheap and cheerful at best, but that's all the airline is anyway. They don't promise anything more or less.
 
777way
Posts: 6470
Joined: Mon Dec 05, 2005 1:38 am

RE: Tiger Airways Rebrands As Tigerair

Sat Jul 06, 2013 1:17 pm

the tail design could easily be applied to full engines why are they skimping on that.

Quoting aerokiwi (Reply 43):
and the slither of stripes on the engine nacelles, while having potential, is so meagerly applied it looks like they just changed out part of the nacelle for a spare.

Who is online