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LAXintl
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JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 5:03 am

JetBlue which has been offering the sale off snack boxes the last two years, will launch a trial of fresh food options onboard this summer.

Between July 16 and September 15th, as a introductory trial the carrier will offer various fresh food options on the routes from JFK to LAX, LGB and SFO.

Company says the trial will help gauge customer and crew feedback and determine cost of a full scale food program, and they are "looking forward to introducing something that customers will really enjoy, not just regular airplane food.”

Sounds like they are getting ready for those "premium" A321 flights...

story:
http://boardingarea.com/thewanderingaramean/

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flyguy89
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 5:24 am

Looks ok, I wish airlines could at least offer a decent hot meal option, that would be something a bit more substantial and worth paying for.
 
Cactus739
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 5:42 am

How boring..... a yogurt parfait..... a roast beef sandwich.. I'm not a chef but surely they could come up with something moe imaginative?
You can't fix stupid.... - Ron White
 
flyingthe757
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 5:51 am

Quoting cactus739 (Reply 2):

It's a trial. Best to start small and easy and see what happens then go for something else.
 
Cactus739
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 6:03 am

Quoting flyingthe757 (Reply 3):
It's a trial

I know its a test... but isn't jetBlue the airline that built itself by being different?
You can't fix stupid.... - Ron White
 
ASFlyer
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 6:22 am

Quoting flyguy89 (Reply 1):
Looks ok, I wish airlines could at least offer a decent hot meal option, that would be something a bit more substantial and worth paying for.

Alaska offers a hot meal option in coach on every flight over 2 hrs 30 min. Options last month were mac n cheese with chicken or a ham and brie flatbread sandwich. For July it's a pork mornay pasta dish or a reuben sandiwch. Breakfast offerings are a breakfast skillet or a breakfast sandwich. In addition, on all flights where a beverage service is offered they also sell cheese and fruit platters and a selection of picnic boxes and beef jerky.
 
blueflyer
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 6:23 am

Quoting flyingthe757 (Reply 3):
It's a trial. Best to start small and easy and see what happens then go for something else.

The problem with that approach is that you risk underestimating demand and miss an opportunity. How many passengers will be equally underwhelmed and pass altogether because the food isn't that interesting?
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TSS
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 6:28 am

Quoting cactus739 (Reply 2):
How boring..... a yogurt parfait..... a roast beef sandwich.. I'm not a chef but surely they could come up with something moe imaginative?

Eh, I'll take a reasonably priced basic sandwich done right over an overpriced, ill-conceived "culinary artistic statement" any day.
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jfklganyc
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 1:42 pm

Quoting blueflyer (Reply 6):
The problem with that approach is that you risk underestimating demand and miss an opportunity. How many passengers will be equally underwhelmed and pass altogether because the food isn't that interesting?

They're not missing anything:

1. They are already going in a totally new direction with the transcons starting next year. This isn't a trial, this is just a pr buzz.

2. If you have anything that is somewhat substantial on a 6 hour flight, people will buy it. Much like drunk people always end up with a slice of pizza in their hand, these roast beef sandwiches will be gone by the time they hit the Mississippi.

If anything, this is an operational trial and logistical test for carrying perishable food.
 
AA737-823
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 3:35 pm

Quoting LAXintl (Thread starter):
not just regular airplane food.”
Quoting cactus739 (Reply 2):
How boring..... a yogurt parfait..... a roast beef sandwich..

Hah!
Looks like B6 marketing department at their finest.
I wonder if THEIR yogurt parfait is, somehow, not the same "airplane food" as the one on United or Alaska?
Ditto a sandwich.
Ugh.

Edit to add: TO SAY NOTHING of the fact that I can visit Starbucks in the airport terminal and get a much larger parfait for about half the money. Or, any number of airport eateries that sell premade sandwiches... again, typically at half the cost that the airlines charge onboard for the privilege.

Don't get me wrong- I prefer to have the opportunity to buy something (or, GASP, be given something free fo charge) onboard. I just wish it wasn't overpriced small items, a la UA, US, et al.

[Edited 2013-07-03 08:42:28]
 
werdywerd
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 3:43 pm

"Hot food" would cost more money as food warmers would need to be installed on the aircraft.
 
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kgaiflyer
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 3:53 pm

Quoting cactus739 (Reply 2):
How boring..... a yogurt parfait..... a roast beef sandwich.. I'm not a chef but surely they could come up with something more imaginative?

In any case, the old snack box is getting tired and needs an update -- some new ingredient.

By the way -- the VX cold roast beef sandwich with horseradish sauce on Italian roll is to die for. I hope B6s is as good.

Or maybe McKenna's Burger Bar inside Long Beach airport will cater the B6 sandwich. They make the best burgers I've had west of the Mississippi  

[Edited 2013-07-03 09:47:15]

[Edited 2013-07-03 09:48:26]
 
USAirALB
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 3:53 pm

I don't think B6 has steam ovens installed on their aircraft, so hot BOB is out of the question, unless they would be delivered in "Aladdin Trays", but with the A321s coming with a premium product, who knows, maybe they will have hot ovens.

I just flew SJO-CLT and was shocked at the amount of people who actually bought BOB meals. I couldn't believe it.
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ASFlyer
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 4:30 pm

Quoting AA737-823 (Reply 9):
I wonder if THEIR yogurt parfait is, somehow, not the same "airplane food" as the one on United or Alaska?
Ditto a sandwich.
Ugh.

Actually, Alaska doesn't sell yogurt parfaits or cold sandwiches. They sell hot, fresh items.
 
ckfred
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 5:43 pm

Years ago, back when AA had the Bistro Bag and DL had the Delta Deli, the late William F. Buckley, Jr. wrote a column about the sorry state of airline food. He had flown from LGA to ORD to give a speech and was sorely disappointed by the lunch that the airline offered him in Y. It was nothing like back in the 1960s and 1970s, when lunch was a hot meal.

He suggested that instead of the poor excuse for a deli sandwich and the stale cookie, an airline could try and offer a more substantial deli sandwich, say from Junior's, Katz's Deli, or the Carnegie Deli in New York, and frozen yogurt from TCBY.

Airlines don't have to necessarily offer a hot meal in Y, but they need to offer something substantial enough that you aren't looking for some sort of snack, after getting off the plane and heading to the baggage claim.
 
AA737-823
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 6:04 pm

Quoting ASFlyer (Reply 13):
Actually, Alaska doesn't sell yogurt parfaits or cold sandwiches. They sell hot, fresh items.

Wrong.
This month, they're selling a cold reuben sandich... which is a cold sandwich. Like every other airline.
http://www.alaskaair.com/content/tra...food-beverage/food-main-cabin.aspx
 
BD338
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 6:28 pm

I've never quite understood the current US legacy approach to food service in Y these days. I accept that the days of anything "free" foodwise in Y are long gone, and anything hot, even longer gone. But I can't help thinking that many of the airlines are missing a revenue opportunity by not having a decent selection of fresh meals, sandwiches, salads etc. etc. for sale on all flights. For some reason sales of anything and often nothing more than a box of industrial grade indestructible "food product" is restricted to flights over 2.5 hours and at times the airline considers a meal time. Why?

If I have 2 90 minute flights with a 40 minute connection, then I'm not having much of a chance to get something during the connection. The opportunity to buy something half decent on a flight, now that would be very welcome.

Even FR and EY offer (and I'm told quite decent) selection of sandwiches and snacks for sale, why can't that happen in the US more often? (I know VX has a decent on demand menu). Hopefully B6 expands the offering in the near future.
 
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mke717spotter
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 6:42 pm

Kind of a coincidence considering F9 just discontinued their fresh meal service the other day.
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readytotaxi
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 7:07 pm

A POV from the UK, if you are taking these flights of 2+hrs within the USA do you not plan ahead?
Allow extra time and eat at the airport, buy a sandwhich and take it onboard in hand luggage.
Unless this is really last minute flying why do you need these offerings?
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DocLightning
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 7:20 pm

Quoting readytotaxi (Reply 18):
A POV from the UK, if you are taking these flights of 2+hrs within the USA do you not plan ahead?
Allow extra time and eat at the airport, buy a sandwhich and take it onboard in hand luggage.
Unless this is really last minute flying why do you need these offerings?

Sometimes, you hit a traffic jam on the way to the airport and then the security line is extra long and you just barely make your flight. That's why you plan all that extra time in, because those things happen.

I've certainly run up to a few gates breathless and the last to board even though I budgeted plenty of time.
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JAGflyer
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 7:49 pm

Quoting USAirALB (Reply 12):

There are two types of ovens, steam and dry. Both can heat metal containers with food in them however the steam oven is less likely to dry out the food. If an airline was willing to offer a substantially sized portion hot meal option (under $15) that was fresh tasting I would go for it. Unfortunately for some reason airlines prefer to offer only small sized hot portions for exorbitant amounts of money...
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chrisjw
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 9:55 pm

Quoting AA737-823 (Reply 15):
Wrong.
This month, they're selling a cold reuben sandich... which is a cold sandwich. Like every other airline.
http://www.alaskaair.com/content/tra....aspx

Having eaten that reuben sandwich many times, I can tell you that it is actually served warm.
 
flyguy89
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 9:58 pm

Quoting ASFlyer (Reply 5):
Quoting flyguy89 (Reply 1):
Looks ok, I wish airlines could at least offer a decent hot meal option, that would be something a bit more substantial and worth paying for.

Alaska offers a hot meal option in coach on every flight over 2 hrs 30 min.

Ah that's right, I had forgotten about AS, kudos to them then. I know UA offers a hot burger on some flights, but otherwise, yeah, I agree with the above poster that airlines could be missing out on a decent revenue opportunity in not offering a hot option.
 
CO777DAL
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 11:26 pm

Quoting BD338 (Reply 16):
and anything hot, even longer gone. But I can't help thinking that many of the airlines are missing a revenue opportunity by not having a decent selection of fresh meals, sandwiches, salads etc. etc. for sale on all flights.

CO side of UA has hot food, as they all have ovens. The BOB Hot Angus Burger is really good.. Former CO 737s also interchange with some routes in the Caribbean and Central America that still has hot food free in coach. I hear that some UA planes will sell burgers as the get more ovens. UA has a good selection of Food for Purchase.
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ASFlyer
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RE: JetBlue To Trial Fresh Meals On Board

Wed Jul 03, 2013 11:55 pm

Quoting AA737-823 (Reply 15):
Wrong.
This month, they're selling a cold reuben sandich... which is a cold sandwich. Like every other airline.
http://www.alaskaair.com/content/tra....aspx

Wrong.

Having served the reuben sandwich enough to know I can safely tell you that it's served warm as is every other sandwich currently on Alaska's Inflight Coach menu, unlike any other U.S. airline.
 
AA737-823
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RE: JetBlue To Trial Fresh Meals On Board

Thu Jul 04, 2013 12:28 am

Quoting ASFlyer (Reply 24):
Having served the reuben sandwich enough to know I can safely tell you that it's served warm as is every other sandwich currently on Alaska's Inflight Coach menu, unlike any other U.S. airline.

...then the website needs to be corrected.
The other items that are served warm say "served warm" in the description...
EITHER WAY, I still don't see how JetBlue's offerings are very different from Alaska's, United's, Delta's, et cetera.

Your breakfast bowls are pretty good, though. Wish they were bigger!
 
ASFlyer
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RE: JetBlue To Trial Fresh Meals On Board

Thu Jul 04, 2013 12:37 am

Quoting AA737-823 (Reply 25):
...then the website needs to be corrected.
The other items that are served warm say "served warm" in the description...
EITHER WAY, I still don't see how JetBlue's offerings are very different from Alaska's, United's, Delta's, et cetera.

Your breakfast bowls are pretty good, though. Wish they were bigger!

The website might not say it's hot but that doesn't change that it's a hot sandwich. I can't see how you can even compare some hard, cold sandwich with a warm pasta dish or a warm sandwich. AA, DL, UA and US offerings don't compare. They're more expensive and not very fresh.
 
ckfred
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RE: JetBlue To Trial Fresh Meals On Board

Thu Jul 04, 2013 8:26 pm

Quoting readytotaxi (Reply 18):
A POV from the UK, if you are taking these flights of 2+hrs within the USA do you not plan ahead? Allow extra time and eat at the airport, buy a sandwhich and take it onboard in hand luggage.
Unless this is really last minute flying why do you need these offerings?

You also run into the problem of the long flight. ORD to the West Coast is anywhere from 3.5 to 4.5 hours, depending on destination, winds aloft, weather, and traffic. If you have a 3pm departure out of ORD, 4 hours until parking at the gate is 5pm Pacific, 7pm Central. You may not feel like eating at 2:15 at the gate. Certainly, ORD has a lot of options, but a sanwich you buy at 2:30 may get a bit soggy by 5:30 Central.

Something that the airlines should consider is adding a meal, possibly a hot meal on longer flights, in the price of getting into the Economy Plus, Main Cabin Extra, or whatever airlines call the coach cabin with extra legroom.

Quoting ASFlyer (Reply 26):
The website might not say it's hot but that doesn't change that it's a hot sandwich. I can't see how you can even compare some hard, cold sandwich with a warm pasta dish or a warm sandwich. AA, DL, UA and US offerings don't compare. They're more expensive and not very fresh.

The irony is that back when AA used to serve hot meals in domestic coach, they had a number of pasta dishes that I thought were fairly good. Certainly, not as good as a pasta dish from a "Mom and Pop" Italian restaurant, but better than what you get at Olive Garden or Carraba's.

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