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OA260
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British Airways New Advertising Campaign Unveiled.

Thu Sep 05, 2013 6:30 pm

So British Airways is officially launching its new advertising campaign at 11am tomorrow Via Facebook.

www.facebook.com/britishairways

I saw a small sneak preview and have to say I like it. From others that have seen it reports are mixed but I guess that goes for many airline campaigns.

http://i955.photobucket.com/albums/ae40/PhilipOA260/baad_zps2dd57355.jpg
 
bhmdiversion
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 3:05 am

The Facebook page has quite a different livery on the page as of 0300Z.

 
jetblast
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 3:28 am

Quoting bhmdiversion (Reply 1):

BA has been using that stylised version of the Union Flag since the Olympic campaign last year...it was found on many 2012-themed service items and is still on the neat gym bags that are handed out with the unaccompanied minor packs on board.
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tardis
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 3:42 am

It is due for a refresh! Let's hope they do something good! (and include the crest more predominantly!)
 
tardis
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 4:01 am

Quoting jetblast (Reply 2):
BA has been using that stylised version of the Union Flag since the Olympic campaign last year...it was found on many 2012-themed service items and is still on the neat gym bags that are handed out with the unaccompanied minor packs on board.

Oh, I have seen that. A friends son flew as an unaccompanied minor and got one. My attempts to bribe him for it
were unsuccessful.
 
bwaflyer
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 7:19 am

Quoting Tardis (Reply 4):
Oh, I have seen that. A friends son flew as an unaccompanied minor and got one. My attempts to bribe him for it
were unsuccessful.

The SkyFlyer packs are handed out to all children (not just UMs). As staff, we could see the advert yesterday - it's very good!
 
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OA260
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 10:00 am

Link to Ad here :

http://youtu.be/X1M0pbxNUF8

[Edited 2013-09-06 03:03:40]
 
IndianicWorld
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 10:40 am

Nice ad. Something different atleast.
 
vikinga346
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 11:21 am

I really like the ad. It shows how BA puts an incredible amount of thought and effort into every little piece of the customer journey, and brings that all together with a bit of emotion at the end. I think it's well thought out and really shows how focused BA is on investing in its future.
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cjg225
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 12:09 pm

It was a good ad, but I liked the one before it better (the history of BA pilots one).
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na
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 12:20 pm

Nice ad. I like it, it fits to the brand.
 
FCAFLYBOY
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 12:22 pm

Love it - suits the brand but is a real departure from what they normal do, very hi-tech and sci-fi.

This shows BA in a new, fresh and modern way, and with the arrival of the 787 and A380 it's perfect timing of course.
Well done BA, good job, and not a hint of tackiness in sight.
 
RamonKok
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 12:34 pm

It's a very nice ad, but the phrase: Today, Tomorrow, makes automaticaly add a car manufacturer to that sentence.
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dtw2hyd
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 1:46 pm

Quoting RamonKok (Reply 12):
It's a very nice ad, but the phrase: Today, Tomorrow, makes automaticaly add a car manufacturer to that sentence.

It appears BA's advertiser has strong connection to manufacturing industry. So much emphasis on seats, blankets and circuit boards. Totally missed out on spectacular BA 787 color scheme or finished interior. Hope future ads are better.
 
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Crosswind
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 1:54 pm

Quoting RamonKok (Reply 12):
It's a very nice ad, but the phrase: Today, Tomorrow, makes automaticaly add a car manufacturer to that sentence.

And slightly ironic that the airline that put the 787 into service before them is direct descendant of Air 2000 who's original marketing slogan was Tomorrow Today back in the late 1980s!

The airline only changed it's name 3 months before it placed the 787 order way back in 2004, and had merged with Thomsonfly for a further name change before actually taking delivery of the first one!

 
brilondon
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 2:46 pm

Quoting Tardis (Reply 3):

It is due for a refresh! Let's hope they do something good! (and include the crest more predominantly!)

There will be certain A.Netters that won't like it no matter what will the change will be and I will bet they are already thinking about their posts now. I like the stylized Union Flag if it is only one signage or stuff like that. It shows that you can utilize present colourization and modify it to look fresh and new but yet still keep the present day Union scheme on the aircraft.
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MesaFlyGuy
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 2:52 pm

I like the advert. It keeps it classy, yet shows off their new goodies without a "neener-neener, look what we have" kinda attitude!      

Once again, a great job done by BA!
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OA260
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 2:58 pm

There has also been a campaign run in India and I love that also :

A ticket to visit Mum.

http://youtu.be/WPcfJuk1t8s

 
skipness1E
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 3:15 pm

Did he depart from T5 and fly back into T5???
 
Rdh3e
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 3:26 pm

Quoting OA260 (Reply 17):
A ticket to visit Mum.

Excellent Ad.
 
tonystan
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 3:43 pm

Love the ad but was expecting more from what a few of us involved in the new campaign where told! I'm still wondering if there's a separate campaign for the A380 too?????
My views are my own and do not reflect any other person or organisation.
 
lukeyboy95
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 5:28 pm

Yes, I was a much greater fan of their 787 promo video, but didn't see it get very widely marketed which was a shame. Music was better too...

http://www.youtube.com/watch?v=HgoOwtnAAR0

Quoting OA260 (Reply 17):

There has also been a campaign run in India and I love that also :

A ticket to visit Mum.

Super AD!
Breaking down the stereotypes - one by one
 
jumpjets
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 5:40 pm

Sharp, clean and sophisticated - I really wanted to like it but it did nothing for me I am sorry - but for me the 2012 Olympics 'Don't fly' ad is their best yet and its going to be hard to beat.
 
rscaife1682
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 5:49 pm

I have to admit BA makes some fantastic ads. They actually make me feel proud to fly on them and proud to be British. Great job BA keep up the great work.

RYAN
 
timboflier215
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 6:19 pm

Quoting OA260 (Reply 17):

That was absolutely lovely!!!
 
vs773er
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 6:49 pm

Quoting timboflier215 (Reply 24):

Quoting OA260 (Reply 17):

That was absolutely lovely!!!

I have to second that, made me well up actually.
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blackwidow
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 6:55 pm

This is all about the b787 which makes me wonder if Boeing are paying for this, and give the aircraft some good press for a change???
 
GSPSPOT
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 7:02 pm

This sentiment may have already been expressed in this thread, but to my mind, nothing will ever out-do the "To Fly, To Serve" campaign/video. Truly brings tears to my eyes!
Finally made it to an airline mecca!
 
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shamrock350
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RE: British Airways New Advertising Campaign Unveiled.

Fri Sep 06, 2013 9:25 pm

It's a nice advert, love the futuristic and technical aspect, definitely one for the geeks! I'm still a little disappointed they seem to have dropped Flower Duet from major advertising campaigns, anything else just sounds generic and like it was picked off a shelf from an advertising agency. Maybe one day it will return to adverts, just like 'To Fly. To Serve.' has done recently.
 
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OA260
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RE: British Airways New Advertising Campaign Unveiled.

Sat Sep 07, 2013 8:50 am

Quoting shamrock350 (Reply 28):
It's a nice advert, love the futuristic and technical aspect, definitely one for the geeks! I'm still a little disappointed they seem to have dropped Flower Duet from major advertising campaigns,

The thing is that you have to move with the times and its a balance. Its a constant battle to get the attention of the public. Last night it was on ITV HD a few times and have to say on the big screen it looked great.
 
trent1000
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RE: British Airways New Advertising Campaign Unveiled.

Sat Sep 07, 2013 9:42 am

Quoting FCAFLYBOY (Reply 11):
fresh and modern way

end tag - Hello darling! Oh, I see you're looking rather unkempt and in dire need of a good shave and a decent haircut!
 
Baexecutive
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RE: British Airways New Advertising Campaign Unveiled.

Sat Sep 07, 2013 7:19 pm

Quoting OA260 (Reply 17):

Holy moly, v emotive....vv good, I love it.
 
FCAFLYBOY
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RE: British Airways New Advertising Campaign Unveiled.

Sat Sep 07, 2013 8:30 pm

Quoting trent1000 (Reply 30):
Quoting trent1000 (Reply 30):

Wow and I thought I didn't have a photo on my profile.
  
 
USAirALB
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RE: British Airways New Advertising Campaign Unveiled.

Sat Sep 07, 2013 8:46 pm

Quoting shamrock350 (Reply 28):
I'm still a little disappointed they seem to have dropped Flower Duet from major advertising campaigns, anything else just sounds generic and like it was picked off a shelf from an advertising agency.

I too am a little disappointed in the lack of the Flower Duet in the background, but, I think there are some pieces of it thrown it there if you listen closely.
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czbbflier
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RE: British Airways New Advertising Campaign Unveiled.

Mon Sep 09, 2013 3:06 am

Quoting VS773ER (Reply 25):

Quoting timboflier215 (Reply 24):

Quoting OA260 (Reply 17):

That was absolutely lovely!!!

I have to second that, made me well up actually.

Ditto Ditto Ditto. For me it wasn't a simple well up. Taps turned full-on.

As for the ad at hand here, it's pretty good.

It's an attempt to see through all the stresses that one goes through to get onto the plane, and all the engineering and behind-the-scenes work that gets the plane there in the first place.

In a poetic way, it gets to the point. I imagine it will work well in a country with a stiff upper lip. Unlike the ad in India that not just pulls at the heart strings but rips your chest out and throttles your heart- in a gentle way, of course.

 
 
questions
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RE: British Airways New Advertising Campaign Unveiled.

Mon Sep 09, 2013 3:34 am

The new one is stylish yet unemotional and bland.

This was very well done:
A ticket to visit Mum.
http://youtu.be/WPcfJuk1t8s

This one remains my all time favourite:
http://m.youtube.com/watch?v=XABuuCYnpuM