AFa340-300E
Topic Author
Posts: 2115
Joined: Tue May 18, 1999 3:49 am

BA "The World`s Biggest Offer"

Thu Nov 02, 2000 9:57 pm

Hello,

Here is a picture of a BA 767; it avertises "The World`s Biggest Offer", apparently made in 1991.

Does anyone know if this was when they gave quite a fee (I don`t rmember how many) Concorde tickets thoughout Europe please?


Click for large version
Click here for full size photo!

Photo © Konstantin Von Wedelstaedt



Thank you,

Best regards,
Alain Mengus
 
na
Posts: 9161
Joined: Sun Dec 12, 1999 3:52 am

RE: BA "The World`s Biggest Offer"

Thu Nov 02, 2000 11:01 pm

The only thing I know about it is that BA put these decals on several airplanes, including 747-400.
 
klik
Posts: 149
Joined: Thu Oct 19, 2000 2:23 am

RE: BA

Thu Nov 02, 2000 11:51 pm

Following the downturn in international air travel due to the Gulf War, BA decided to take a step to "kickstart" the industry with "The World's Biggest Offer". It offered every seat for free to any international destination BA flew to on 23 April (St. George's Day). The whole campaign lasted some six months, and included seat sales, staff in clown's suits (since BA was crazy to be giving away seats for free), and the various aeroplanes painted with the titling. I remember watching television, and seeing an old lady who claimed it was her first time back in France since WWII; truly touching, and all because of "The World's Biggest Offer".
It was BA's biggest marketing campaign until "Making your money go further", launched just recently.
Cheers,
klik
 
AFa340-300E
Topic Author
Posts: 2115
Joined: Tue May 18, 1999 3:49 am

RE: BA

Fri Nov 03, 2000 6:52 pm

Hello,

Thanks for the info!

If I understand well they gave away ALL the tickets on international flights on 23 April 1991?
That´s what we call take chances!

Thank you,

Best regards,
Alain Mengus