While, i don'tparticularly like the new livery, i think it was needed because the old one was VERY similar to Ansett's. I would have preferred something a more business like since they are now marketing themselves to business travelers. This livery does look like it should belong to Air Tajikistan or Air Comoros.
Well, I'm an Aussie enthusiast. And I like the new livery.
I've seen a beech 1900 already in these colours and it looks great. The cockatoo is of course a native bird in Australia where it flies free and makes a lot of noise and disturbs the other birds, it's the boss of the parrot world.
I guess Impulse sees themselves like this and certainly they are disturbing both Ansett and Qantas.