As one of the poor souls living in Geneva with no regular scheduled long distance flights other than GVA-JFK (boring) and a few big middle-eastern flights (which come only during the week, when I have to work for a living
), I'd be glad to see some more. Unfortunately, the Continental thing is so far only a rumor (as was US Air a few months ago), and I seriously doubt that Swissair is going to reverse its stand on using Zurich as a hub. Very soon, London, Moscow, Zurich and New York will be the only destinations served by Swissair from Geneva. Swissair also has plenty of clout with the Swiss authorities, who would have to approve new flights, and they do everything to ensure that other than regional flights, Geneva does not get a lot of heavies (Swissair is reportedly a shareholder of Zurich's airport, but not of Geneva's).
I think that, for the forseeable future, I'll continue to have to go to other airports for interesting planes.
The only thing you should feel when shooting a terrorist: Recoil.