jonnyboy
Posts: 211
Joined: Mon Jul 17, 2000 1:19 am

What Would You Call British Midland?

Sun Dec 24, 2000 5:20 am

Obivously for now, British Midland will be OK, but rumour has it they want to change their name once they start flying transatlantic next year. Lufthansa has apparently told them to keep their 'British' image.

Personally I would keep it simple and go for 'British International'

I read they were thinking of 'Bluebird' uuhhhhh
 
englandair
Posts: 2193
Joined: Tue Oct 10, 2000 4:34 am

RE: What Would You Call British Midland?

Sun Dec 24, 2000 6:18 am

I like British International but there's already a British International Helecopters.

My ideas are:
-Air Great Britain
-Kingdom Air
-UK Airways (if US Airways just become United)
-Air UK (I know there's already been one, but there was a British European before the present one)
-Anglo-world

An 'initial name' eg BM would make it seem like a crappy charter.

Bluebird- Ha, ha, ha!

I agree that they should keep the British image, but that doesn't mean they have to be blue. I'd love to see a nice green plane. No, don't all say yuk. A nice forest green, but not as dark as that on City Bird.
If they went all white or all grey it would be dreadfull.

However if somethings not broken, there's no point in trying to fix it.
They should stay British Midland.

Jamie.
 
englandair
Posts: 2193
Joined: Tue Oct 10, 2000 4:34 am

RE: What Would You Call British Midland?

Sun Dec 24, 2000 6:23 am

I forgot, Anglo referes only to England, so that would be a bad idea.
 
aa737
Posts: 830
Joined: Wed Oct 06, 1999 5:49 am

RE: What Would You Call British Midland?

Sun Dec 24, 2000 6:25 am

They should just keep the name British Midland. Thats a fine name, why bother changing it?

If they change their name i would be as disapointed as when BA started removing the world colors from the planes.
 
jonnyboy
Posts: 211
Joined: Mon Jul 17, 2000 1:19 am

RE: What Would You Call British Midland?

Sun Dec 24, 2000 7:13 am

Its just that they don't want to fly to the US from Northwest and Southeast cities (London/Manchester) and be called British Midland. It's like Air Midwest flying into Heathrow.

But I agree BM has a good brand and should build rather than destroy
 
Guest

RE: What Would You Call British Midland?

Sun Dec 24, 2000 7:16 am

I like "Bluebird", I think its a fresh quirky name...but you won't see it ever. 20% BM owner Lufthansa warned them not to remove "British" from the name and explicity said "Bluebird" was too boring.

I agree with the above posters that the name is fine and well recognized, no need to change it. However, to put it into perspective for our American friends here the name would be similar to that on a US carrier of "American Midwest" so I do see where Sir Bishop is contemplating a more worldly name.

No offense but I think British International is just as bland and awful.
 
Britair
Posts: 900
Joined: Fri Aug 27, 1999 3:50 am

RE: What Would You Call British Midland?

Sun Dec 24, 2000 7:29 am

What's wrong with British Midland? Surely Americans aren't that ignorant not to take the corporate name so literally - if so why is there Northwest operating a hub out of Memphis (neither north nor west!) or Southwest flights in the east or Alaska Airlines flights from California to Mexico!!! I think it is a sad excuse to pay image consultants bucket loads of money to come up with the conclusion in the end that British Midland will do just fine!!!

 

Cheers
 
tupolev154b2
Posts: 1269
Joined: Mon Jun 26, 2000 9:01 am

RE: What Would You Call British Midland?

Sun Dec 24, 2000 7:40 am

And I'm sure the new name would become as well known as the old one...

IMO the BM name is already well-known enough for them to build on it instead of destroy it.
 
ContinentalEWR
Posts: 3619
Joined: Wed May 24, 2000 2:50 am

RE: What Would You Call British Midland?

Sun Dec 24, 2000 7:48 am

British Midland.
 
parisien
Posts: 832
Joined: Sun Dec 03, 2000 5:04 am

RE: What Would You Call British Midland?

Sun Dec 24, 2000 8:04 am

British Midland is fine....look at some of the Chinese airlines which somehow manages to keep their regional name origins...China Southern...China eastern..
That said, I also like British International...or British Midland International ?
What is the equivalent of Midland in France ?
is it like France Bretagne or France Normandy ?
Qantas also contains references to regional names...so maybe BM should become BRIMIA (British Midland International Airline) BRIMIAIR ? BRIMMIN ? Whats in a name ? A lot I guess ....BMI initials I found not at all charter like...remember Virgin? The name now does not sound so strange as at the beginning.
 
Scotty
Posts: 1846
Joined: Thu Dec 23, 1999 10:51 pm

RE: What Would You Call British Midland?

Sun Dec 24, 2000 8:16 am

Nothing wrong with British Midland. Any change would mean that they would lose their identity. Keep the name and the superb colour scheme.
 
zrs70
Posts: 3300
Joined: Sun Dec 10, 2000 4:08 am

RE: What Would You Call British Midland?

Sun Dec 24, 2000 8:20 am

Problem now is the initials:

BM.

Isn't that a bodily function?
17 year airliners.net vet! 2000-2016
 
fqtv
Posts: 138
Joined: Mon Oct 02, 2000 9:01 am

RE: What Would You Call British Midland?

Sun Dec 24, 2000 8:58 am

I think that they should keep British in their name, but take out the Midland bit as is does make them sound like a regional airline. I think they should just call it "British MI" - sounds good?
Cheers, Fqtv
 
Guest

RE: What Would You Call British Midland?

Sun Dec 24, 2000 9:21 am

Whats in name?

Yahoo was a chocolate drink 6 years ago....

Gap was something in between your teeth....

You make a name, the name doesn't make you.
 
jmc757
Posts: 1205
Joined: Thu Mar 09, 2000 3:36 am

RE: What Would You Call British Midland?

Sun Dec 24, 2000 11:06 pm

Im against any change (i live in the midlands), but that has nothing top do with my opinion.
Anywau if they changed their name they would change their c/s and that would be tragic cus the c/s is really good.
On the other hand if they call it 'Bluebird' then their BD flight code would be more relavant!
 
gkirk
Posts: 23345
Joined: Thu Jun 15, 2000 3:29 am

Initials

Mon Dec 25, 2000 4:59 am

People outside of the UK may not know this but British Midlands two letter code is BD. Just thought I would point it out.
:D
When you hear the noise of the Tartan Army Boys, we'll be coming down the road!
 
haanz
Posts: 170
Joined: Wed May 10, 2000 7:49 pm

RE: What Would You Call British Midland?

Mon Dec 25, 2000 7:22 am

BritAir.

Just one of my plain boring thoughts coming up here.

 
Guest

RE: What Would You Call British Midland?

Mon Dec 25, 2000 2:13 pm

How about "Jack"?

Imagine that - an airline named "Jack".
 
airman99o
Posts: 871
Joined: Sat Aug 21, 1999 4:15 am

RE: What Would You Call British Midland?

Mon Dec 25, 2000 3:25 pm

I think that British MidWorld would be a good one. Just my thoughts. but they should stay blue. I hate to see sooooooo many white planes, mind you some look good but there are too many. Keep with the blue and just change some of the minor details.

airman99o
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