Topic Author
Posts: 1974
Joined: Sun Mar 18, 2001 1:20 pm

US Airways To Remain For 2 Years

Thu Jan 04, 2001 2:44 pm

I was speaking to a friend of mine, who flies for US Airways and he told me that the name "US Airways" was to remain for another 2 years, at least, even if the deal with UAL goes through. I can't remember who, but someone asked about this earlier and yes, US Airways will be here for awhile.
Twinjets...if one fails, work the other one twice as hard!!!
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RE: US Airways To Remain For 2 Years

Thu Jan 04, 2001 10:59 pm

If indeed UAL would like to keep the US Airways name for a couple of years, then UAL must have judged that there would be more business (and maybe political) advantage to keeping the name. US Airways is an institution in the Northeast, and however high they've helped keep NE fares, travelers know them well. And know that US's service overall is generally better than United's. And know too that United has bumbled and canceled its way through 2000.

The discussion is moot anyway since DOJ isn't going to approve this merger in anything resembling a form acceptable to the two airlines. But US Airways' image right now is considerably better than United's and United no doubt recognizes that.

Need a new airline paint scheme? Better call Saul! (Bass that is)
Matt D
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RE: US Airways To Remain For 2 Years

Thu Jan 04, 2001 11:58 pm

This is a reaaaaaaallllll remote possibility, but even if this merger goes through-which in and of itself seems a long shot at best, is there any chance of United buying USAirways, and adopting the USAirways name, and making United disappear?????
After all, if brand recognition is an issue, with the UA name being mud right now, wouldn't US be more valuable?

Remember when Valujet bought out the original AirTran and adopted the AirTran name? same thing....the VJ name was associated with disaster and incompetence in the court of public opinion......

And when Texas International bought Continental, they kept the CO name...because it had much more national recognition.
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RE: US Airways To Remain For 2 Years

Fri Jan 05, 2001 12:10 am

I don't see this happening at all...

First, there's no way that United would drop their own name. They're so recognized (good or bad) that doing so would be nothing short of suicidal.

Second, when the merger is approved, I would be surprised to see the integration of the two airlines take so long. It's well-known that United has a livery/image update in the works -- they've said so themselves. It's a great time to release the rest of the new image.

What I predict will happen is that right away, signage will be changed at all major stations to show the new name as United/US Airways or something similar. Then, as operations are integrated, US Airways disappears.

It may take 2 years to get all the signs updated, all the planes repainted, all the new marketing collateral out, etc., but I don't think that US Airways would exist as it does today as some sort of quasi-independent carrier.

(PS - I choose my words carefully: when the merger goes through. DCA-ROCguy and I have gone rounds and rounds on this one before, and while I don't want to start that war again, this discussion topic is far from moot.)

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