You are the CEO of an airline. You need to make a choice. Ready? Okay!:
Your job is to decide between two different aircraft, from two different manufacturers to serve a certain route.
The two aircraft which you must decide between are virtually the same in every way, the only differences being:
Aircraft "A": Costs USD $50 million, has exceptional performance (payload vs range), and offers a 'family' of other larger and smaller aircraft which to choose from.
Aircraft "B": Costs USD $30 million, doesn't offer too good of performance (payload vs range), doesn't offer a 'family' [as of yet], but, after all, it IS $20 million cheaper than aircraft "A".
Which to choose, and why? [This is just for fun...to see who would do what and why]
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