I'm coming up with some ideas for a new kind of air carrier. I call my idea "Bargainair"- we have 37" of legroom and a 2-4-2 configuration in a 777 coach. We charge 10% more for 30% more space. We fly exclusively the 777 out of JFK code-sharing with JetBlue to get domestic feed to our international routes.
Now I'm thinking of ways to ensure that my planes fly full all the time. My favorite way is to delete the PTVs from my 777s. PTVs reduce legroom (so I've heard, in Delta 777s) and they also are a weight and maintenance burden.
Instead, I'd rather have laptop power ports and Connexion ports for high speed Internet access. We'd offer a special installation CD for Windows and Mac users. For those not inclined to use the Internet on 12-hour flights, I'd have a company design adapters to convert Laptop power for use in personal DVD players, which my airline would rent out to passengers like they do in PHL for US. Perhaps this would be free (a credit card would be needed to guarantee it) , or maybe we'd subsidize it. We'd include 5 free movies. We'd also rent out items such as GameBoys and Rocket eBooks loaded with the latest periodicals and books for our passengers' enjoyment.
What do you guys think? Of course we'd charge for Internet service, but we wouldn't charge usurious rates for it; only enough to cover costs. The Internet service is mainly to get people in our seats.