Here in Washington, DC, Ethiopian flies to Rome and onward to Addis Ababa. A friend of mine who had just been to Rome, regretted to me yesterday the lack of nonstop IAD-FCO flights, and his need to go to JFK.
I mentioned the Ethiopian flights, and told him that if I ever go to Rome (likely in my line of work (theology) as in his (priest)) I would take the Ethiopian flight. What a great exotic-airline flight opportunity! (and all those Star FF miles if Ethiopian joins) My friend's exact words were "You must be on crack."
He doesn't know that Ethiopian is probably Africa's most professional airline, with the newest fleet, outside of South Africa. But then again we airline enthusiasts tend to know these sorts of things.