BRAL are obviously aiming to satisy the demand which warrants such a new service. When deciding on new destinations, they make an educated guess as to what flight will be profitable. If they assume it will be, then they'll more-than-likely proceed. As such, I imagine the MAN-GOT service will be successful, thus profitable, although not necessarily immediately.
"Everyone writing for the Telegraph knows that the way to grab eyeballs is with Ryanair and/or sex."