Just read on AirlinersOnline.com that SAir has decided to rename their newly merged French properties into an airline to be called Air Alliance. Ok, 1) this name is in use elsewhere...Africa and India. 2) It is completely the most utterly unoriginal boring name ever.
Can anyone comment? Keeping the name "Air Liberte" would have worked, its pleasant sounding and somewhat original, but Air Alliance is completely gross.
I would assume that Air Littoral will now be, Air Alliance Express?