United is introducing "Economy Plus" on it's international flights. Here's the info from United.com
UNITED UNVEILS ONBOARD ENHANCEMENTS TO ITS INTERNATIONAL AIRCRAFT; INTRODUCES ECONOMY PLUS AND ENHANCED BUSINESS CLASS
January 09, 2001
New product offerings in all three classes of service
Provide United's international customers with unparalleled comfort
International deployment of United First Suite continues
United Airlines (NYSE:UAL) today announced that it is reconfiguring its fleet of three-cabin international aircraft to create an Economy Plus product that provides business travelers and its most loyal customers with significantly more legroom. In doing so, United becomes the first U.S. airline to offer a premium seating area in the front of Economy that offers up to five additional inches of legroom for both its domestic and international customers. United also unveiled plans to enhance United Business class throughout its international fleet to offer customers an additional seven inches of legroom.
"With three-class service featuring an award-winning business class and the state-of-the art United First Suite, United is the clear choice for international travelers," said Graham Atkinson, United Airlines senior vice president marketing. "Now with the introduction of the hugely popular Economy Plus product throughout our international fleet, United once again sets itself apart from its U.S. competitors."
According to Atkinson, United's decision to introduce these enhancements in all three classes of its international fleet was driven by customer demand, and a commitment on the airline's part to deliver comfortable products to customers in a timely and consistent manner. Atkinson added that the United First Suite is available on the majority of United's international aircraft now, and the airline has started a program to deliver the additional enhancements to customers as soon as possible.
"United is committed to improving the travel experience for all of our international customers, and one way to make good on that promise is to offer unparalleled comfort in every class of service," said Atkinson. "We also recognize that customers expect these products to be introduced in a timely manner. That is why United is launching an aggressive program to complete its entire fleet of three-cabin international aircraft at the end of the fourth quarter of 2001."
Two aircraft that feature Economy Plus and enhanced United Business are already in service.
23 B767, 39 B777 and 44 B747 will be featuring the new Economy Plus and Enhanced Business class, they will be installed by Q4 2001.
How's this? And did AA already did this on their int'l flight?