Will SAS be receiving long-haul aircraft soon? I have no doubt that there are far more business people in LA than in Seattle. Frankly, there are a lot more people in the LA area than in the Bay area, and I don't think an airline would skip LA if it were looking for business travellers.
Lufthansa, British Airways, Virgin, Air France, AOM, SwissAir, KLM, Alitalia, and Aerlingus operate flights into LAX. It would be great to see carriers such as SAS, Iberia, Olympic, and IcelandAir come to LA as well. Of course, I'm not sure a 757 could make LA-Reykijavik (spelling?) non-stop...(i doubt it)