Posts: 83
Joined: Mon Nov 06, 2000 2:00 am

Virgin Bmi.

Tue Feb 13, 2001 6:58 am

I was thinking, seeing the british and american governments are keeping the big 4 airlines dominance at heathrow, especialy by refusing the bmi and united code sharing, why dont virgin and bmi merge! this would be perfect, virgin is equaly liked as bmi in the uk and europe, while it has the recognition in the states that bmi needs. this would finaly give uk travellers an alternative to the evil giant british airways. bmi and virgin dont really compete, and they would create the ultimate heathrow hub, it would also create a stronger star alliance pressence at heathrow if virgin where to join. this would soooo work, and it would allow virgin to stop messing around with other airlines that just dont work(`sun`-being shut down, and `express`-being sold off, and `blue`-going to be killed by impulse).
its just an idea, what do you all think???


RE: Virgin Bmi.

Tue Feb 13, 2001 9:41 am

In fact, Virgin code-shares with all BMI's trunk routes within the UK.

As a result, I think BMI should be allowed to code-share with Virgin's international trunk route.

RE: Virgin Bmi.

Tue Feb 13, 2001 11:51 am

While on the toilet in a bathroom in Tokyo about five years ago, I cooked up a merger of BD and VS. I was
constipated and desperate to focus on something
other than my aching belly. At the time I thought it
was a great idea. Now I am not so sure.

Skyliner777. Sun Kissed. Hardly Missed.
Posts: 1060
Joined: Wed Jan 24, 2001 10:24 pm

RE: Virgin Bmi.

Tue Feb 13, 2001 5:28 pm

The merger was talked about a number of years ago - I think Richard Branson even suggested it? And in any case, why should Virgin take over BMI - why not BMI take over Virgin? Michael Bishop has openly criticised Richard Branson in the UK press fairly recently for holding out against opening Heathrow to further operators, and ending Bermuda 2 with an open skies agreement, so there's not that much love between the two companies as far as long haul goes at the moment.

However, look at it this way. Both Richard Branson and Michael Bishop are proud guys who wanted to see their airlines succeed, not be taken over by another. There's been a long held desire from some quarters within British Midland to get back (yes, back - they used to operate 707 transatlantic) into transatlantic operations, and this is what's happening. So, with set to compete against VS in the longer term, and BMI now 40% in foreign airline hands - 20% SK and 20% LH, with rumours that LH's holding could grow in future - I suspect that the time when there was a chance of a merger of Virgin and BMI have long gone.