From the World Airline Entertainment Association site.
-First Regularly Scheduled Inflight Movie: In 1961, TWA aired "By Love Possessed," starring Lana Turner and Efrem Zimbalist Jr., on Flight 40 (Boeing 707) from New York to San Francisco.
-First Non-U.S. Carrier Showing Regularly Scheduled Inflight Movies: In May 1962, Pakistan International introduced its inflight movie service.
-First Inflight Personal-Screen Video Unit Tested: In June 1988, Northwest conducted first test.
-First interactive Video-On-Demand entertainment system installed on an entire aircraft: In January 1997 on Swissair.