Qantas Launches Revamped Website
SYDNEY, 6 March 2001:
Qantas has launched its new look qantas.com.au web site which has been upgraded for faster, more efficient on-line service.
Qantas Executive General Manager Sales and Distribution, John Borghetti, said the new design reflected the significant improvements in functionality and content incorporated in the site since it was last redesigned in 1997.
“Research has told us that our customers have very specific patterns of on-line behaviour, and we have structured the site to accommodate those patterns and lead customers quickly through the most popular areas,” he said.
Mr Borghetti said visitors to the web site typically were most interested in searching for flight information, and booking flights, packages and Frequent Flyer awards.
“The most popular pages are now more accessible straight from the home page – for example, our Internet-only Red e-deal fares and flight availability are accessed with one click,” he added.
"The latest special fares, and Frequent Flyer information and services are also amongst the most popular areas of qantas.com.au”
Mr Borghetti said a key feature of the new-look site was a more user-friendly navigation system and structure so that visitors to the site could access the areas they wanted in fewer steps.
“We are also able to support better the needs of travellers in overseas regions such as New Zealand, North America and the United Kingdom.
“We believe the new http://www.qantas.com design meets the key needs and requirements of our customers,” he said.