I thought I would ask here at anet since there seem to be many knowledgable posters.
Who designs liveries? Does an airline have their own department for this? Do they use an outside agency? Or do the aircraft manufacturers offer this service?
Case in point is the new Lineas Areas Azteca livery. Is this the creation of LAA or Boeing or some other designer? Or in the case of Southwest and its new livery, who designed this? Or BMI's new design?
The reason I ask this is to ask a more significant query, that being: Are there certain designers that make more appealing designs, while others are known for conservative or unappealing designs?