Posts: 111
Joined: Tue Feb 20, 2001 9:28 am

Roots Air/Alaska Airlines

Thu Mar 15, 2001 1:06 pm

The Roots Air Mileage Plan for frequent flyers

To enrol in the Roots Air - Alaska Airlines Mileage Plan, please call 1-866-229-7330.

Earn More Miles, Faster, With The Roots Air-Alaska Airlines
Mileage Plan

TORONTO/SEATTLE March 8, 2001 - Roots Air is proud to announce a
partnership of excellence with Alaska Airlines that will offer passengers
one of the most rewarding and flexible airline mileage programs ever. A
unique marketing arrangement will allow Roots Air customers to earn and
redeem miles in the Roots Air-Alaska Airlines Mileage Plan, to be
administered by Alaska.

"We are very proud to be part of the Alaska Airlines family," said Ted
Shetzen, Roots Air Executive Vice-President and Chief Commercial
Officer. "They wrote the book on innovative customer technology."
Class for class, the Roots Air-Alaska Airlines Mileage Plan will allow
customers to collect more miles, faster! Passengers flying Roots Air Gold
and Silver Class will get extra bonuses. Really frequent flyers will qualify
for guaranteed bonuses on every flight. Customers can start redeeming
their rewards after collecting as few as 5,000 miles. A return trip between
Toronto and Vancouver could earn Gold Class customers as much as
$200.00 in Roots merchandise.

If that's not enough to convince passengers, there's more! They can
simply present their Roots Air-Alaska Airlines Mileage Plan card at any
Roots store on the planet and get an instant 20% off.

The Roots Air-Alaska Airlines Mileage plan also provides instant
incentive. Aeroplan Prestige members will get automatic MVP (Most
Valuable Passenger) status with Roots Air. Aeroplan Elite or Super Elite
members will get instant MVP Gold status.

"We are delighted to be bringing a new order of utility, choice and quality
to Canadian frequent flyers through this new partnership with Roots Air,"
said Greg Saretsky, Alaska Airlines' Senior Vice-President Marketing and
Planning, "and we look forward to welcoming Roots Air customers into
our global network of partners."

The strategic partnership between Roots Air and Alaska Airlines is a
gateway to some of the world's other favourite airlines. The Roots
Air-Alaska Airlines Mileage Plan provides mileage earning and award
travel opportunities on British Airways, American Airlines, Qantas,
Northwest/ KLM, Continental, TWA, LanChile and Horizon Air. The Roots
Air-Alaska Airlines Mileage Plan is continually adding new partners…
expect to see some soon.

Enrolling in the Roots Air-Alaska Airlines Mileage Plan is simple.
Check-in at the airport and you're enrolled automatically. Customers can
sign-up while in the air or call this toll free number when they land

Alaska Airlines has been voted top major domestic airline by Conde Nast
and Travel & Leisure magazine for the past 10 years.

Roots Air is operated by Skyservice Airlines Inc.

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